The Analysis of Marketing Factors Influencing Consumers' Preferences and Acceptance of Organic Food Products-Recommendations for the Optimization of the Offer in a Developing Market

A systematic review of emerging environmental markets: Potential pathways to creating shared value for communities

The emerging environmental markets have been adopted by various sectors and industries worldwide, with regulations being implemented to make it compulsory to protect against environmental degradation through emission reduction. Thus, understanding the framework of environmental markets and their implications in mitigating climate change and addressing challenges is crucial. Following the updated PRISMA guidelines, a systematic review was conducted to provide important insights into environmental labels and their values in reducing greenhouse gas emissions. Their potential for investments in emerging business opportunities was also explored. The literature search was limited to the past 20 years and focused on peer-reviewed journal articles in the agricultural sector, using databases such as CAB Abstract, Business Sources Ultimate, Scopus, and ProQuest between March and May 2022. It is worth noting that this study did not use other popular databases (e.g. Web of Science), which might result in the omission of some relevant studies in the environmental market domain, potentially introducing some imprecisions to the findings. Based on the inclusion and exclusion criteria, 51 articles were finally selected for the study. Thematic content analysis was conducted using Nvivo software, and the results were synthesized and presented in different themes. The findings indicate that carbon, environmental, and eco-labels are among the seven identified labels, wherein environmental and carbon markets, among the four identified markets, were found in new emerging and popular markets in most countries. There has been substantial growth in the value of environmental goods and services due to increasing demand from different stakeholders seeking environmental protection, as mandated by regulations. Overall, consumers have a positive response to the willingness to pay (WTP) premium prices, particularly for environmentally friendly labels and products (eco-label and environmental labels) than conventional ones (carbon and organic labels). Further, there is huge potential for investments in the newly emerging environmental markets, e.g., the carbon market through carbon/greenhouse gas emission reduction and carbon offset/credit market by soil carbon sequestration and carbon neutral products. This study contributes to the understanding of the market structure, the main drivers influencing new environmental markets, its advantages, and co-benefits for the various stakeholders in the value chain. Overall, the adoption of environmental strategies and practices can contribute to the socio-economic and environmental benefits, as well as lead to environment-friendly sustainable production.

Consumption of Genetically Modified Food Products and Its Determinants (Case Study: Edible Oil in Mashhad)

In recent decades, the global increase in the demand for food and the increasing growth of the world population has caused an inevitable transition from traditional to advanced agriculture and the use of new technologies in the production of food and agricultural products. One of the new achievements of biotechnology is the production and use of genetically modified plants. The benefits of genetically modified crops can be seen well beyond the farm as well, from helping to conserve natural resources to fighting climate change. Identifying the factors that influence people's acceptance of genetically modified (GM) foods can inform industries and policymakers regarding their innovation trajectories, as well as policy development and implementation. Therefore, the current research evaluates the effect of the marketing mix and other effective factors on the consumption of genetically modified (GM) edible oil in Mashhad, Iran. The required information was collected by completing 390 questionnaires and using the available sampling method in 2022. Factors affecting the probability of consumers making a decision to consume GM edible oil and the consumption amounts of this oil were analyzed through Heckman's two-stage Tobit model using the STATA 16 software package. The results showed that factors affecting the intention of consuming GM edible oils are different from factors affecting the amount of consumption of GM edible oils. Moreover, selected marketing mixes have a significant effect on the amount of consumption of GM edible oils, and therefore, policy-makers can influence the consumption of GM edible oils by using marketing tools. The effect of household monthly income on the consumption of GM edible oil is also negative and significant, which shows that households with higher incomes have less consumption of GM edible oils. Based on the results, trust in the government has a positive and significant effect on the consumption of GM edible oil, so when consumers have trust in their government about GM food products, the consumption of GM edible oil will increase. Therefore, it is suggested that the country's food security authorities gain the trust of consumers by clarifying the production process of GM products and holding scientific debates between the proponents and opponents of the production and consumption of GM food products in order to express the advantages and disadvantages of these products to inform consumers and help them choose between products.

Food neophobia, risk perception and attitudes associations of Brazilian consumers towards non-conventional edible plants and research on sale promotional strategies

Non-conventional edible plants (NCEP) are plants or parts of plants that are not usually consumed by the population and have limited geographic distribution. This study investigated the consumption of NCEP, the influence of Food Neophobia and risk perception on Brazilian consumers attitudes as well as purchase preferences to determinate the best sale promotional strategy. Participants (n = 271) answered the online questionnaire that consisted of socio-demographic questions, items about consumption (open questions), Food Neophobia Scale, risk perception (to assign the level risk) and attitudes towards NCEP (using 5-point Likert scale). Fisher's exact test was used to investigate possible associations. Task purchase choice was evaluated using the Best-Worst Scale. The most consumed conventional leafy vegetables were collard greens (Brassica oleracea L. var. acephala D.C) (95.6%) and lettuce (Lactuca sativa) (88.5%). As for NCEP, taioba (Xanthosoma taioba E.G) (26.7%), bertalha (Basela alba L.) (23.3%) and beldroega (Portulaca oleracea L.) (14.1%) were the most cited leafy vegetables. High food neophobia individuals demonstrated to try NCEP if its nutritional value and safety are proven, showing a demand for such strategy, this would increase the consumption of these vegetables. The perception of a high risk was also associated with the inclusion of NCEP in the diet. The inclusion of NCEP at the moment of purchase, even at a higher price, presented higher scores when compared to the purchase of only conventional vegetables, at lower prices. Despite this, the price can still be a limiting factor and the search for promotional strategies should be reinforced to increase the commercialization of NCEP at street markets.

A study on the influence of product environmental information transparency on online consumers' purchasing behavior of green agricultural products

Introduction

In 2020, the outbreak of COVID-19 has forced consumers to shift their consumption patterns online. However, the problem of online fraud in green agricultural products seriously undermines consumer trust and is detrimental to the sustainable consumption of green agricultural products. Therefore, it is particularly important to enhance consumers' trust in online sellers. This study aims to investigate how the product environmental information transparency(soil information transparency and water information transparency) affects online consumers' purchasing behavior of green agricultural products.

Methods

This study constructs a theoretical framework of "product environmental information transparency - online consumer trust - online purchase behavior".We conducted an online randomized questionnaire to collect data from a sample of 512 consumers who had experience buying green agricultural products online fitted a structural equation model (SEM).

Results

The results show that (1) the two dimensions of product environmental information transparency have different effects on different dimensions of online consumer trust. Among them, soil information transparency has a significant positive effect on competence trust, while it does not have a significant positive effect on benevolence trust. Water information transparency has a significant positive effect on both dimensions of online consumer trust, (2) online consumer trust has a significant positive effect on online consumer purchase behavior, and (3) competence trust has a significant positive effect on benevolence trust.

Discussion

Our study shows that consumer trust in merchants is significantly enhanced by increasing the transparency of environmental information about green agricultural products. different dimensions of environmental information transparency have different effects on different dimensions of online consumer trust. Product information transparency is proposed as a tool for producers to use in the online marketing of green agricultural products. Consumers' access to information can be improved through online public disclosure of environmental quality indicators in the production process of green agricultural products, and ultimately enhance online consumption of green agricultural products.

Unlocking India's Potential in Managing Endocrine-Disrupting Chemicals (EDCs): Importance, Challenges, and Opportunities

Endocrine-disrupting chemicals (EDCs) are a prime concern for the environment and health globally. Research shows that in developing countries such as India both the environment and human populations are severely exposed to EDCs and consequently experience rising incidents of adverse health effects such as diabetes and cancers. In this paper, we discuss the current EDC management approach in India, critically assess its limitations, and describe opportunities for potential improvements. Foremost, current EDC management actions and interventions in India are fragmented and outdated, and far behind the modern and comprehensive approaches adopted in the European Union and other developed countries. Strong and well-planned actions are required on various fronts of science, policy, commerce, and public engagement. These actions include the adoption of a dedicated and modern regulatory framework for managing EDCs, enhancing capacity and infrastructure for EDC monitoring in the environment and human population, employing public-private partnership programs for not only managing EDCs but also in the sectors that indirectly contribute toward the mismanagement of EDCs in the country, and raising awareness on EDCs and promoting health-preserving consumption habits among the public. As India hosts a large proportion of the global human population and biodiversity, the success or failure of its actions will substantially affect the direction of global efforts to manage EDCs and set an example for other developing countries.

Consumer Behaviour and Attitude towards the Purchase of Organic Products in Riobamba, Ecuador

The development of organic agriculture has been promoted worldwide to improve the nutritional health of families, and Ecuador is no exception. The aim of this research was to identify the behaviour and attitudes of consumers toward the commercialization of organic products in the city of Riobamba. This will help us to understand in what situations the consumers access these foods, the producer position in relation to the market, and to know their attitude towards these products. The study used a quantitative approach, and is descriptive, incorporating the deductive method and a non-experimental design. The techniques used were a survey as a source of data collection, with a sample including 195 consumers. Linear regression was applied to test the hypotheses; this made it possible to identify those demographic and cultural factors that determine, to a lesser extent, consumer purchase behaviour in regard to organic products. The study determined that motivation, emotions, and feelings are significantly related to the consumer’s attitude and purchase of organic products.

Factors Influencing Consumer Attitudes towards Organic Food Products in a Transition Economy—Insights from Kosovo

Globally, organic food production and consumption have significantly increased in the last two decades, driven largely by perceived positive impacts on consumer health, the environment, and sustainable development. The aim of this study was to investigate factors influencing consumers’ attitudes towards organic food in the context of a transition/emerging economy. The study is based on a structured consumer survey targeting 300 urban consumers in Kosovo. Structural Equation Modeling (SEM) by Partial Least Squares was used to analyze factors influencing consumers’ attitudes towards organic food products, measured with four items (health concerns, labeling of origin, certification, environmental concerns). The results indicate that the health concerns, certification, and environmental concerns significantly influence consumers’ attitudes towards organic food products. The findings of this study are important for both producers and authorities responsible for ensuring the provision of healthy and reliable certified organic food products as well as environmentally friendly production systems that contribute to sustainable development.

Rotten Hazelnuts Prediction via Simulation Modeling-A Case Study on the Turkish Hazelnut Sector

The quality defects of hazelnut fruits comprise changes in morphology and taste, and their intensity mainly depends on seasonal environmental conditions. The strongest off-flavor of hazelnuts is known as rotten defect, whose candidate causal agents are a complex of fungal pathogens, with Diaporthe as the dominant genus. Timely indications on the expected incidence of rotten defect would be essential for buyers to identify areas where hazelnut quality will be superior, other than being useful for farmers to have the timely indications of the risk of pathogens infection. Here, we propose a rotten defect forecasting model, and we apply it in the seven main hazelnut producing municipalities in Turkey. We modulate plant susceptibility to fungal infection according to simulated hazelnut phenology, and we reproduce the key components of the Diaporthe spp. epidemiological cycle via a process-based simulation model. A model sensitivity analysis has been performed under contrasting weather conditions to select most relevant parameters for calibration, which relied on weekly phenological observations and the post-harvest analyses of rotten incidence in the period 2016-2019, conducted in 22 orchards. The rotten simulation model reproduced rotten incidence data in calibration and validation datasets with a mean absolute error below 1.8%. The dataset used for model validation (321 additional sampling locations) has been characterized by large variability of rotten incidence, in turn contributing to decrease the correlation between reference and simulated data (R ² = 0.4 and 0.21 in West and East Black Sea region, respectively). This denotes the key effect of other environmental and agronomic factors on rotten incidence, which are not yet taken into account by the predictive workflow and will be considered in further improvements. When applied in spatially distributed simulations, the model differentiated the rotten incidence across municipalities, and reproduced the interannual variability of rotten incidence. Our results confirmed that the rotten defect is strictly dependent on precipitation amount and timing, and that plant susceptibility is crucial to trigger fungal infections. Future steps will envisage the application of the rotten simulation model to other hazelnut producing regions, before being operationally used for in-season forecasting activities.

An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour

The consumption of local agricultural products boosts the regional economy and employment whilst preserving the rural landscape and environment. In this research, the background of local wine consumption behaviour will be studied, using an extended model of the Theory of Planned Behaviour. Partial least squares structural equation modelling (PLS–SEM) was used to test the hypotheses. The study was conducted in the Canary Islands with a sample of 762 people. The results confirmed a relationship between intention and perceived behavioural control. Furthermore, the ethnocentric personality was found to have a positive influence and the cosmopolitan personality a negative influence. The personal norm and place identity were also confirmed to be related to attitudes towards such behaviour. This study contributes to the literature by adding constructs to this theory that are relevant to local wine consumption. It also addresses the implications for those involved in the marketing of local products.

Consumer Perspectives on Processing Technologies for Organic Food

Over the last years, consumer demand for natural and healthy convenient food has increased, and with it the demand for organic convenience food. With convenience food, the processing level increases, which consumers are sceptical of. This holds especially for organic consumers who prefer natural, healthy, and sustainable food products. In the literature, consumer preferences are investigated for processed conventional food, but rarely for organic products. Therefore, this study investigates consumers' knowledge, expectations, and attitudes towards selected processing technologies for organic food. Nine focus groups with 84 organic consumers were conducted, discussing preservation technologies of organic milk and orange juice. Results showed that participants had little knowledge about processing technologies but were interested in their benefits. Organic processing technologies should include fewer processing steps, low environmental impact, while keeping the product as natural as possible. Since consumers want to know benefits but not details of processing, asking consumers for their specific preferences when developing new processing technologies remains challenging. This paper shows how consumers' benefit and risk perception including their want for naturalness, and scepticism for new technologies shape their evaluation of (organic) food processing technologies. Two consumer groups with different attitudes towards processing could be identified: 'organic traditionalists' and 'organic pragmatics'.

The Impact of Land Use Changes on Soil Erosion in the River Basin of Miocki Potok, Montenegro

Land use change in all river basins leads to changes in hydrologic response, soil erosion, and sediment dynamics characteristics. Those changes are often viewed as the main cause of accelerated erosion rates. We studied the impact of land use changes on soil erosion processes in one of the watersheds in Montenegro: the Miocki Potok, using this watershed as a pilot river basin for this area. We simulated responses of soil erosion processes by using a process-oriented soil erosion Intensity of Erosion and Outflow (IntErO) model, with different settings of land use for the years 1970, 1980, 1990, 2000, 2010, and 2020. The model provides fast, effective, and affordable insight into the effects of land use change on soil erosion processes. Testing of the applied procedures was important for the further establishment of watershed management methodologies at the national level, for the other 300 river basins of Montenegro. For the current state of land use, calculated peak discharge for the Miocki Potok was 364 m3 s−1 (2020)–372 m3 s−1 (1970) for the incidence of 100 years, and there is a possibility for large flood waves to appear in the studied basin. Real soil losses, Gyear, were calculated at 13680 m3 year−1 (2020) and specific 333 m3 km−2 year−1 (2020). A Z coefficient value of 0.439 (2020) indicated that the river basin belongs to destruction category III. The strength of the erosion process was medium, and according to the erosion type, it was mixed erosion. According to our analysis, the land use changes in the last 50 years influenced a decrease in the soil erosion intensity for 14% in the Miocki Potok River Basin. Further studies should be focused on the detailed analysis of the land use changes trends with the other river basins at the national level, closely following responses of soil erosion to the changed land use structure, and effects of plant-and-soil interaction on soil erosion and sediment dynamics.

Current Trends in Multidisciplinary Approaches to Understanding Consumer Preference and Acceptance of Food Products

Acceptance and preference of the sensory properties of foods are among the most important criteria determining food choice. Sensory perception and our response to food products and finally food choice itself are affected by a myriad of intrinsic as well as extrinsic factors. The pressing question is, how do these factors specifically affect our acceptance and preference for foods, both in and of themselves, and in combination in various contexts, both fundamental and applied? In addition, which factors overall play the largest role in how we perceive and behave towards food in daily life? Finally, how can these factors be utilized to affect our preferences and final acceptance of real food and food products from industrial production and beyond for healthier eating? A closer look at trends in research showcasing the influence that these factors and our senses have on our perception and affective response to food products and our food choices is timely. Thus, in this Special Issue collection “Consumer Preferences and Acceptance of Food Products”, we bring together articles which encompass the wide scope of multidisciplinary research in the space related to the determination of key factors involved linked to fundamental interactions, cross-modal effects in different contexts and eating scenarios, as well as studies that utilize unique study design approaches and methodologies.