The More Fertile, the More Creative: Changes in Women's Creative Potential across the Ovulatory Cycle

The sexual selection of creativity: A nomological approach

Cultural innovations, such as tools and other technical articles useful for survival, imply that creativity is an outcome of evolution. However, the existence of purely ornamental items obfuscates the functional value of creativity. What is the functional or adaptive value of aesthetic and intellectual ornaments? Recent evidence shows a connection between ornamental creativity, an individual's attractiveness, and their reproductive success. However, this association is not sufficient for establishing that creativity in humans evolved by sexual selection. In this critical review, we synthesize findings from many disciplines about the mechanisms, ontogeny, phylogeny, and the function of creativity in sexual selection. Existing research indicates that creativity has the characteristics expected of a trait evolved by sexual selection: genetic basis, sexual dimorphism, wider variety in males, influence of sex hormones, dysfunctional expressions, an advantage in mating in humans and other animals, and psychological modules adapted to mating contexts. Future studies should investigate mixed findings in the existing literature, such as creativity not being found particularly attractive in a non-WEIRD society. Moreover, we identified remaining knowledge gaps and recommend that further research should be undertaken in the following areas: sexual and reproductive correlates of creativity in non-WEIRD societies, relationship between androgens, development, and creative expression, as well as the impact of ornamental, technical and everyday creativity on attractiveness. Evolutionary research should analyze whether being an evolved signal of genetic quality is the only way in which creativity becomes sexually selected and therefore passed on from generation to generation. This review has gone a long way toward integrating and enhancing our understanding of ornamental creativity as a possible sexual selected psychological trait.

Evolution of Artistic and Athletic Propensities: Testing of Intersexual Selection and Intrasexual Competition

Since Darwin proposed that human musicality evolved through sexual selection, empirical evidence has supported intersexual selection as one of the adaptive functions of artistic propensities. However, intrasexual competition has been overlooked. We tested their relative importance by investigating the relationship between the self-perceived talent/expertise in 16 artistic and 2 sports modalities and proxies of intersexual selection (i.e., mate value, mating and parenting efforts, sociosexuality, and number of sexual partners) and intrasexual competition (i.e., aggressiveness, intrasexual competitiveness) in heterosexuals. Participants were 82 Brazilian men, 166 Brazilian women, 146 Czech men, and 458 Czech women (Mage = 26.48, SD = 7.12). Factor analysis revealed five factors: Literary-arts (creative writing, humor, acting/theater/film, poetry, storytelling), Visual-arts (painting/drawing, sculpting, handcrafting, culinary arts, architecture design), Musical-arts (playing/instruments, singing, dance, whistling), Circus-arts (juggling, acrobatics), and Sports (individual, collective). Multivariate General Linear Model (GLM) showed more associations of the arts to intersexual selection in women and to intrasexual selection in men, and overall more relationships in women than in men. In women, literary and musical-arts were related to elevated inter- and intrasexual selections proxies, visual and circus-arts were related to elevated intersexual selection proxies, and sports were related to intrasexual selection proxies. In men, literary-arts and sports were related to elevated inter- and intrasexual selection proxies, musical-arts were related to intrasexual proxies, and circus-arts were related to intersexual proxies; visual-arts did not have predictors. Although present in both sexes, each sexual selection component has different relative importance in each sex. Artisticality functions to attract and maintain long/short-term partners, and to compete with mating rivals.

Enhanced Originality of Ideas in Women During Ovulation: A Within-Subject Design Study

The signaling theory suggests that creativity may have evolved as a signal for mates. Indeed, its aesthetic value might not have been necessary for survival, but it could have helped to attract a mate, fostering childbearing. If we consider creativity as such a signal, we should expect it will be enhanced in the context related to sexual selection. This hypothesis was tested mainly for men. However, both men and women display physical and mental traits that can attract a mate. Previous studies showed that women can be more creative during their peak fertility. We advanced these findings in the present study, applying reliable measures of menstrual cycle phases (examining saliva and urine samples) and the highly recommended within-subject design. We also introduced and tested possible mediators of the effect. We found women’s ideas to be more original during ovulation compared to non-fertile phases of the ovulatory cycle. The results are discussed in the context of signaling theory and alternative explanations are considered.