Gender Marginalization in Sports Participation through Advertising: The Case of Nike

Key influences on university students' physical activity: a systematic review using the Theoretical Domains Framework and the COM-B model of human behaviour

BACKGROUND

Physical activity is important for all aspects of health, yet most university students are not active enough to reap these benefits. Understanding the factors that influence physical activity in the context of behaviour change theory is valuable to inform the development of effective evidence-based interventions to increase university students' physical activity. The current systematic review a) identified barriers and facilitators to university students' physical activity, b) mapped these factors to the Theoretical Domains Framework (TDF) and COM-B model, and c) ranked the relative importance of TDF domains.

METHODS

Data synthesis included qualitative, quantitative, and mixed-methods research published between 01.01.2010-15.03.2023. Four databases (MEDLINE, PsycINFO, SPORTDiscus, and Scopus) were searched to identify publications on the barriers/facilitators to university students' physical activity. Data regarding study design and key findings (i.e., participant quotes, qualitative theme descriptions, and survey results) were extracted. Framework analysis was used to code barriers/facilitators to the TDF and COM-B model. Within each TDF domain, thematic analysis was used to group similar barriers/facilitators into descriptive theme labels. TDF domains were ranked by relative importance based on frequency, elaboration, and evidence of mixed barriers/facilitators.

RESULTS

Thirty-nine studies involving 17,771 participants met the inclusion criteria. Fifty-six barriers and facilitators mapping to twelve TDF domains and the COM-B model were identified as relevant to students' physical activity. Three TDF domains, environmental context and resources (e.g., time constraints), social influences (e.g., exercising with others), and goals (e.g., prioritisation of physical activity) were judged to be of greatest relative importance (identified in > 50% of studies). TDF domains of lower relative importance were intentions, reinforcement, emotion, beliefs about consequences, knowledge, physical skills, beliefs about capabilities, cognitive and interpersonal skills, social/professional role and identity, and behavioural regulation. No barriers/facilitators relating to the TDF domains of memory, attention and decision process, or optimism were identified.

CONCLUSIONS

The current findings provide a foundation to enhance the development of theory and evidence informed interventions to support university students' engagement in physical activity. Interventions that include a focus on the TDF domains 'environmental context and resources,' 'social influences,' and 'goals,' hold particular promise for promoting active student lifestyles.

TRIAL REGISTRATION

Prospero ID-CRD42021242170.

Selling vs. Supporting Motherhood: How Corporate Sponsors Frame the Parenting Experiences of Elite and Olympic Athletes

Recently, motherhood and pregnancy in elite sport have received increased attention in sport media. Through a comprehensive news media search across Factiva as well as a gray literature search using Google search engine, we analyzed 115 articles using feminist framing analysis. We developed two primary frames: 1) empowerment versus exploitation, and 2) proactivity versus reactivity. Our results show that many pregnant and parenting athletes frame their respective sponsors as exploitative for recognizing and capitalizing upon their unique marketing value, while these same corporate sponsors frame themselves as industry leaders who empower pregnant and parenting athletes. These two frames show that pregnant/parenting elite athletes commonly face discriminatory policies and practices and that there is often a lack of congruence between marketing and actual corporate practices and policies. These findings arguably reflect larger societal issues related to gender equity and highlight the importance of action over rhetoric to ensure motherhood is supported-rather than marketed-for elite athletes.

Effects of Mixed-Gender Competition: Choking under Pressure in a Dynamic Tournament

In sports, there has been a recent and active movement to promote mixed-gender competitions for achieving gender equality in the field. However, the current debate regarding its effects limitedly focuses on balancing the number of opportunities for females and neglects its effect on athlete performance. To address this gap, this study investigated whether and how mixed-gender competitions mitigate gender-specific disadvantages of interim leaders in dynamic tournaments from the perspective of choking under pressure. Using data from 127 international segregated-gender single and mixed-gender pair figure skating competitions organized by the International Staking Union from 1 July 2006 to 30 June 2018, this study showed that female interim leaders in segregated-gender competitions are more likely to make mistakes in task executions under pressure-inducing circumstances than male interim leaders. However, in mixed-gender competitions, all of these gender-specific influences disappear. The findings contribute to the literature on mixed-gender competitions by providing new evidence on the positive impact of them, as well as expanding the literature on the impact of gender on competitive pressure.

Health Promotion in Sport, through Sport, as an Outcome of Sport, or Health-Promoting Sport-What Is the Difference?

What do we currently know about the relationship between health promotion and sport in research [...].