Social Exclusion and Impulsive Buying among Chinese College Students: The Mediating Role of Self-Esteem and the Moderating Role of Risk Preference

The impact of social exclusion on impulsive buying behaviour of consumers on online platforms: Samples from China

Social exclusion is a common phenomenon in modern social life that has significant negative effects on those who were excluded. The excluded may adopt strategic impulsive consumption behaviors in order to gain a sense of belonging and repair social relations, and the rapid development of online shopping platforms has intensified the occurrence of impulsive purchasing behaviors. Therefore, the internal mechanism between the two needs to be clarified. This study utilised SPSS 26.0, Mplus8.0 and HLM6.08 to analyse the data from 417 questionnaires, focused on exploring the internal mechanism between social exclusion and impulsive buying behaviour, and yielded the following conclusions. (1) Social exclusion is positively correlated with impulsive purchasing behaviour. (2) Relative deprivation plays a mediating role between social exclusion and impulsive buying behaviour. (3) The need to belong plays an intermediary role between social exclusion and impulsive buying behaviour. (4) Self-control plays a moderating role between social exclusion and impulsive buying behaviour. These conclusions could provide a basis for enterprises to formulate rational marketing strategies and create consumer demand.

Exploring the relationship between social exclusion and social media addiction: The mediating roles of anger and impulsivity

Previous studies have examined the relationships between some antecedents and social media addiction. However, an important factor - social exclusion - has not received enough attention in the literature, the underlying psychological mechanisms that link social exclusion to social media addiction are still unclear. The current study investigated the relation between social exclusion and social media addiction as well as the mediating effects of anger and impulsivity on this relationship. An online survey was conducted, the sample included 573 university students (323 females). The results suggested that: (1) social exclusion was positively correlated with social media addiction; (2) anger and impulsivity separately mediated the relation between social exclusion and social media addiction; and (3) anger and impulsivity sequentially mediated the association between social exclusion and social media addiction. The results of the present study were conducive to understanding the associations and the psychological mechanisms between the study variables.

Exploring the relationship between social exclusion and smartphone addiction: The mediating roles of loneliness and self-control

Previous studies have identified many antecedents of smartphone addiction. However, social exclusion as a risk factor for smartphone addiction has not been widely studied, and little is known concerning the psychological mechanism underlying this association. The present study tested the influence of social exclusion on smartphone addiction as well as the mediating roles of loneliness and self-control in this relationship. An online survey was conducted, and the sample consisted of 573 university students (323 females). The results revealed that (1) social exclusion was a positive predictor of smartphone addiction; (2) loneliness and self-control separately mediated the association between social exclusion and smartphone addiction; and (3) loneliness and self-control sequentially mediated the relation between social exclusion and smartphone addiction. Possible explanations were discussed. The findings of the current study would contribute to understanding the relationships between these study variables as well as the psychological mechanisms underlying these associations.

Are Credit-Based Internet Consumer Finance Platforms Sustainable? A Study on Continuous Use Intention of Chinese Users

Internet consumer finance platforms (ICFPs), as a new Internet financial model, have emerged and been widely adopted by Chinese as well as global online shoppers following the rapid growth of e-commerce. This emerging financial tool is, however, luring younger generations deep into debt. It jeopardizes the Sustainable Development Goal (SDG) 1—No poverty, bringing the sustainability of this consumer financial model into question. To aid the sustainable development of ICFP industry, this paper distinguishes two antecedents of continuous use intention for ICFP users: (1) satisfaction, as a sustainable determinant; and (2) impulsive buying, as a non-sustainable determinant. We found satisfaction (b = 0.452) has a larger positive effect on continuous use intention compared to impulsive buying (b = 0.229). Therefore, ICFPs should weigh heavier on technology innovation instead of seducing consumers’ impulsive buying behavior. We also found that credit limit misconception poses the largest impact (b = 0.483) on impulsive buying. In the near term, governments and ICFPs may initiate public programs to improve ICFP users’ financial literacy in order to restrain their unsustainable impulsive buying behavior and cultivate their sustainable satisfaction on ICFP technology and service. Market regulators may build up institutional frameworks to tighten the abuse of financial platforms on credit issuing power and better foster sustainable entrepreneurship in this new financial platform business.