The potential of generative AI for personalized persuasion at scale

Matching the language or content of a message to the psychological profile of its recipient (known as "personalized persuasion") is widely considered to be one of the most effective messaging strategies. We demonstrate that the rapid advances in large language models (LLMs), like ChatGPT, could accelerate this influence by making personalized persuasion scalable. Across four studies (consisting of seven sub-studies; total N = 1788), we show that personalized messages crafted by ChatGPT exhibit significantly more influence than non-personalized messages. This was true across different domains of persuasion (e.g., marketing of consumer products, political appeals for climate action), psychological profiles (e.g., personality traits, political ideology, moral foundations), and when only providing the LLM with a single, short prompt naming or describing the targeted psychological dimension. Thus, our findings are among the first to demonstrate the potential for LLMs to automate, and thereby scale, the use of personalized persuasion in ways that enhance its effectiveness and efficiency. We discuss the implications for researchers, practitioners, and the general public.

Explaining Bounding Boxes in Deep Object Detectors Using Post Hoc Methods for Autonomous Driving Systems

Deep learning has rapidly increased in popularity, leading to the development of perception solutions for autonomous driving. The latter field leverages techniques developed for computer vision in other domains for accomplishing perception tasks such as object detection. However, the black-box nature of deep neural models and the complexity of the autonomous driving context motivates the study of explainability in these models that perform perception tasks. Moreover, this work explores explainable AI techniques for the object detection task in the context of autonomous driving. An extensive and detailed comparison is carried out between gradient-based and perturbation-based methods (e.g., D-RISE). Moreover, several experimental setups are used with different backbone architectures and different datasets to observe the influence of these aspects in the explanations. All the techniques explored consist of saliency methods, making their interpretation and evaluation primarily visual. Nevertheless, numerical assessment methods are also used. Overall, D-RISE and guided backpropagation obtain more localized explanations. However, D-RISE highlights more meaningful regions, providing more human-understandable explanations. To the best of our knowledge, this is the first approach to obtaining explanations focusing on the regression of the bounding box coordinates.

Personality Science in the Digital Age: The Promises and Challenges of Psychological Targeting for Personalized Behavior-Change Interventions at Scale

With the rapidly growing availability of scalable psychological assessments, personality science holds great promise for the scientific study and applied use of customized behavior-change interventions. To facilitate this development, we propose a classification system that divides psychological targeting into two approaches that differ in the process by which interventions are designed: audience-to-content matching or content-to-audience matching. This system is both integrative and generative: It allows us to (a) integrate existing research on personalized interventions from different psychological subdisciplines (e.g., political, educational, organizational, consumer, and clinical and health psychology) and to (b) articulate open questions that generate promising new avenues for future research. Our objective is to infuse personality science into intervention research and encourage cross-disciplinary collaborations within and outside of psychology. To ensure the development of personality-customized interventions aligns with the broader interests of individuals (and society at large), we also address important ethical considerations for the use of psychological targeting (e.g., privacy, self-determination, and equity) and offer concrete guidelines for researchers and practitioners.

Using machine learning to predict student retention from socio-demographic characteristics and app-based engagement metrics

Student attrition poses a major challenge to academic institutions, funding bodies and students. With the rise of Big Data and predictive analytics, a growing body of work in higher education research has demonstrated the feasibility of predicting student dropout from readily available macro-level (e.g., socio-demographics or early performance metrics) and micro-level data (e.g., logins to learning management systems). Yet, the existing work has largely overlooked a critical meso-level element of student success known to drive retention: students' experience at university and their social embeddedness within their cohort. In partnership with a mobile application that facilitates communication between students and universities, we collected both (1) institutional macro-level data and (2) behavioral micro and meso-level engagement data (e.g., the quantity and quality of interactions with university services and events as well as with other students) to predict dropout after the first semester. Analyzing the records of 50,095 students from four US universities and community colleges, we demonstrate that the combined macro and meso-level data can predict dropout with high levels of predictive performance (average AUC across linear and non-linear models = 78%; max AUC = 88%). Behavioral engagement variables representing students' experience at university (e.g., network centrality, app engagement, event ratings) were found to add incremental predictive power beyond institutional variables (e.g., GPA or ethnicity). Finally, we highlight the generalizability of our results by showing that models trained on one university can predict retention at another university with reasonably high levels of predictive performance.

Identifying Big Five personality traits based on facial behavior analysis

The personality assessment is in high demand in various fields and is becoming increasingly more important in practice. In recent years, with the rapid development of machine learning technology, the integration research of machine learning and psychology has become a new trend. In addition, the technology of automatic personality identification based on facial analysis has become the most advanced research direction in large-scale personality identification technology. This study proposes a method to automatically identify the Big Five personality traits by analyzing the facial movement in ordinary videos. In this study, we collected a total of 82 sample data. First, through the correlation analysis between facial features and personality scores, we found that the points from the right jawline to the chin contour showed a significant negative correlation with agreeableness. Simultaneously, we found that the movements of the left cheek's outer contour points in the high openness group were significantly higher than those in the low openness group. This study used a variety of machine learning algorithms to build the identification model on 70 key points of the face. Among them, the CatBoost regression algorithm has the best performance in the five dimensions, and the correlation coefficients between the model prediction results and the scale evaluation results are about medium correlation (0.37-0.42). Simultaneously, we executed the Split-Half reliability test, and the results showed that the reliability of the experimental method reached a high-reliability standard (0.75-0.96). The experimental results further verify the feasibility and effectiveness of the automatic assessment method of Big Five personality traits based on individual facial video analysis.