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Adasme-Berríos C, Aliaga-Ortega L, Schnettler B, Parada M, Andaur Y, Carreño C, Lobos G, Jara-Rojas R, Valdes R. Effect of Warning Labels on Consumer Motivation and Intention to Avoid Consuming Processed Foods. Nutrients 2022; 14:nu14081547. [PMID: 35458109 PMCID: PMC9029137 DOI: 10.3390/nu14081547] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [MESH Headings] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 03/11/2022] [Revised: 04/01/2022] [Accepted: 04/06/2022] [Indexed: 12/03/2022] Open
Abstract
Nutritional warnings (NWs) as a front-of-package label were implemented as a public policy aiding consumers with recognizing processed foods with high levels of critical nutrients (sodium, saturated fats, carbohydrates, and calories). However, in spite of this tool being well positioned in consumer decision making, there is little extant knowledge about the relationship between the message sent by NW, nutritional knowledge, consumer motivation, and the intention to avoid consuming processed foods. To understand these dimensions’ relations, a theoretical model was created and subsequently tested through structural equations. We applied a survey to 807 home food purchasing decision makers. The results show that the direct effect of NW messages raises the intention to avoid processed foods, while eating motivation is negative in its direct effect on the same avoidance intention. However, the message sent by NWs had a mediating effect between the intentions to avoid processed food and eating motivation but showed no such effect on nutritional knowledge. This suggests that the message sent by NWs was able to turn negative eating motivation into positive eating motivation to avoid processed foods. In conclusion, NWs help mitigate eating motivations, as well as boost the intention to avoid processed foods.
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Affiliation(s)
- Cristian Adasme-Berríos
- Departamento de Economía y Administración, Universidad Católica del Maule, Talca 3460000, Chile
| | - Luís Aliaga-Ortega
- Departamento de Economía y Administración, Universidad Católica del Maule, Talca 3460000, Chile
| | - Berta Schnettler
- Facultad de Ciencias Agropecuarias y Forestales, Scientific and Technological Bioresource Nucleus (BIOREN-UFRO), Centro de Excelencia en Psicología Economía y del Consumo, Núcleo Científico Tecnológico en Ciencias Sociales, Universidad de La Frontera, Temuco 4780000, Chile
- Facultad de Especialidades Empresariales, Universidad Católica de Santiago de Guayaquil, Guayaquil 090150, Ecuador
| | - Manuel Parada
- Escuela de Ingeniería Comercial, Universidad Católica del Maule, Talca 3460000, Chile
| | - Yocelin Andaur
- Escuela de Ingeniería Comercial, Universidad Católica del Maule, Talca 3460000, Chile
| | - Constanza Carreño
- Escuela de Ingeniería Comercial, Universidad Católica del Maule, Talca 3460000, Chile
| | - Germán Lobos
- Facultad de Economía y Negocios, Universidad de Talca, Talca 3460000, Chile
| | - Roberto Jara-Rojas
- Departamento de Economía Agraria, Universidad de Talca, Talca 3460000, Chile
| | - Rodrigo Valdes
- Escuela de Negocios y Economía, Pontificia Universidad Católica de Valparaíso, Valparaiso 2340000, Chile
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Meijer GW, Detzel P, Grunert KG, Robert MC, Stancu V. Towards effective labelling of foods. An international perspective on safety and nutrition. Trends Food Sci Technol 2021. [DOI: 10.1016/j.tifs.2021.09.003] [Citation(s) in RCA: 6] [Impact Index Per Article: 2.0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/20/2022]
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