Hybrid System for Engagement Recognition During Cognitive Tasks Using a CFS + KNN Algorithm

Viewer Engagement in Response to Mixed and Uniform Emotional Content in Marketing Videos-An Electroencephalographic Study

This study presents the results of an experiment designed to investigate whether marketing videos containing mixed emotional content can sustain consumers interest longer compared to videos conveying a consistent emotional message. During the experiment, thirteen participants, wearing EEG (electroencephalographic) caps, were exposed to eight marketing videos with diverse emotional tones. Participant engagement was measured with an engagement index, a metric derived from the power of brain activity recorded over the frontal and parietal cortex and computed within three distinct frequency bands: theta (4-8 Hz), alpha (8-13 Hz), and beta (13-30 Hz). The outcomes indicated a statistically significant influence of emotional content type (mixed vs. consistent) on the duration of user engagement. Videos containing a mixed emotional message were notably more effective in sustaining user engagement, whereas the engagement level for videos with a consistent emotional message declined over time. The principal inference drawn from the study is that advertising materials conveying a consistent emotional message should be notably briefer than those featuring a mixed emotional message to achieve an equivalent level of message effectiveness, measured through engagement duration.

Improved Transfer-Learning-Based Facial Recognition Framework to Detect Autistic Children at an Early Stage

Autism spectrum disorder (ASD) is a complex neuro-developmental disorder that affects social skills, language, speech and communication. Early detection of ASD individuals, especially children, could help to devise and strategize right therapeutic plan at right time. Human faces encode important markers that can be used to identify ASD by analyzing facial features, eye contact, and so on. In this work, an improved transfer-learning-based autism face recognition framework is proposed to identify kids with ASD in the early stages more precisely. Therefore, we have collected face images of children with ASD from the Kaggle data repository, and various machine learning and deep learning classifiers and other transfer-learning-based pre-trained models were applied. We observed that our improved MobileNet-V1 model demonstrates the best accuracy of 90.67% and the lowest 9.33% value of both fall-out and miss rate compared to the other classifiers and pre-trained models. Furthermore, this classifier is used to identify different ASD groups investigating only autism image data using k-means clustering technique. Thus, the improved MobileNet-V1 model showed the highest accuracy (92.10%) for k = 2 autism sub-types. We hope this model will be useful for physicians to detect autistic children more explicitly at the early stage.

Electro-Encephalography and Electro-Oculography in Aeronautics: A Review Over the Last Decade (2010-2020)

Electro-encephalography (EEG) and electro-oculography (EOG) are methods of electrophysiological monitoring that have potentially fruitful applications in neuroscience, clinical exploration, the aeronautical industry, and other sectors. These methods are often the most straightforward way of evaluating brain oscillations and eye movements, as they use standard laboratory or mobile techniques. This review describes the potential of EEG and EOG systems and the application of these methods in aeronautics. For example, EEG and EOG signals can be used to design brain-computer interfaces (BCI) and to interpret brain activity, such as monitoring the mental state of a pilot in determining their workload. The main objectives of this review are to, (i) offer an in-depth review of literature on the basics of EEG and EOG and their application in aeronautics; (ii) to explore the methodology and trends of research in combined EEG-EOG studies over the last decade; and (iii) to provide methodological guidelines for beginners and experts when applying these methods in environments outside the laboratory, with a particular focus on human factors and aeronautics. The study used databases from scientific, clinical, and neural engineering fields. The review first introduces the characteristics and the application of both EEG and EOG in aeronautics, undertaking a large review of relevant literature, from early to more recent studies. We then built a novel taxonomy model that includes 150 combined EEG-EOG papers published in peer-reviewed scientific journals and conferences from January 2010 to March 2020. Several data elements were reviewed for each study (e.g., pre-processing, extracted features and performance metrics), which were then examined to uncover trends in aeronautics and summarize interesting methods from this important body of literature. Finally, the review considers the advantages and limitations of these methods as well as future challenges.

An Effective Mental Stress State Detection and Evaluation System Using Minimum Number of Frontal Brain Electrodes

Currently, mental stress is a common social problem affecting people. Stress reduces human functionality during routine work and may lead to severe health defects. Detecting stress is important in education and industry to determine the efficiency of teaching, to improve education, and to reduce risks from human errors that might occur due to workers' stressful situations. Therefore, the early detection of mental stress using machine learning (ML) techniques is essential to prevent illness and health problems, improve quality of education, and improve industrial safety. The human brain is the main target of mental stress. For this reason, an ML system is proposed which investigates electroencephalogram (EEG) signal for thirty-six participants. Extracting useful features is essential for an efficient mental stress detection (MSD) system. Thus, this framework introduces a hybrid feature-set that feeds five ML classifiers to detect stress and non-stress states, and classify stress levels. To produce a reliable, practical, and efficient MSD system with a reduced number of electrodes, the proposed MSD scheme investigates the electrodes placements on different sites on the scalp and selects that site which has the higher impact on the accuracy of the system. Principal Component analysis is employed also, to reduce the features extracted from such electrodes to lower model complexity, where the optimal number of principal components is examined using sequential forward procedure. Furthermore, it examines the minimum number of electrodes placed on the site which has greater impact on stress detection and evaluation. To test the effectiveness of the proposed system, the results are compared with other feature extraction methods shown in literature. They are also compared with state-of-the-art techniques recorded for stress detection. The highest accuracies achieved in this study are 99.9%(sd = 0.015) and 99.26% (sd = 0.08) for identifying stress and non-stress states, and distinguishing between stress levels, respectively, using only two frontal brain electrodes for detecting stress and non-stress, and three frontal electrodes for evaluating stress levels respectively. The results show that the proposed system is reliable as the sensitivity is 99.9(0.064), 98.35(0.27), specificity is 99.94(0.02), 99.6(0.05), precision is 99.94(0.06), 98.9(0.23), and the diagnostics odd ratio (DOR) is ≥ 100 for detecting stress and non-stress, and evaluating stress levels respectively. This shows that the proposed framework has compelling performance and can be employed for stress detection and evaluation in medical, educational and industrial fields. Finally, the results verified the efficiency and reliability of the proposed system in predicting stress and non-stress on new patients, as the accuracy achieved 98.48% (sd = 1.12), sensitivity = 97.78% (sd = 1.84), specificity = 97.75% (sd = 2.05), precision = 99.26% (sd = 0.67), and DOR ≥ 100 using only two frontal electrodes.

Strengthening Tourists’ Engagement in Guided Hiking and Trekking

Many providers in adventure travel promote organised hiking and trekking tours. Such guided tours shall be engaging for the tourists and evoke positive attitudes towards enjoying nature. We present the Trekking Engagement Profile as a tool to evaluate engagement factors of such guided tours, based on engagement research performed in a different domain, namely evaluating engagement in museums and science centres. This tool shall strengthen the guides’ soft skills and enable them to increase engagement during an ongoing arrangement. For instance, the Trekking Engagement Profile can be applied when tourists indicate that the quality of a guided tour is not entirely to their liking. We show the viability of using the Trekking Engagement Profile in a small study with guides and participants of trekking tours offered by the Norwegian Trekking Association. Further, we offer guidance and charts to promote its practical use.