Can Farmers’ Markets in Shrinking Cities Contribute to Economic Development? A Case Study from Flint, Michigan

Racial, Gender, and Age Dynamics in Michigan's Urban and Rural Farmers Markets: Reducing Food Insecurity, and the Impacts of a Pandemic

In recent decades, the number of farmers markets has increased dramatically across the country. Though farmers markets have been described as White spaces, they can play important roles in reducing food insecurity. It is particularly true in Michigan, where farmers markets were crucial collaborators in pioneering programs such as Double-Up Food Bucks that help low-income residents and people of color gain access to fresh, healthy, locally grown food. This article examines the questions: (1) What are the demographic characteristics of farmers market managers, vendors, and customers? (2) How do these influence market activities? (3) To what extent do farmers markets participate in programs to reduce food insecurity? (4) To what extent do farmers markets serve low-income residents and people of color? And (5) How has the Coronavirus Pandemic (COVID-19) affected farmers' markets? This article discusses the findings of a 2020 study that examined the extent to which Michigan's farmers markets served low-income customers and people of color, and participated in food assistance programs. The study examined 79 farmers markets and found that 87.3% of the farmers market managers are White. On average, roughly 79% of the markets' vendors are White, and almost 18% are people of color. Most of the vendors in the markets participate in nutrition assistance programs. Market managers estimate that about 76% of their customers are White, and about 23% are people of color. Farmers markets operated by people of color attract more customers and vendors of color than those administered by White market managers. Almost half of the farmers markets started operations later than usual in 2020 because of the pandemic. More than a third of the markets reported that their funding declined during the pandemic. Moreover, the number of vendors fell at two-thirds of the markets; customers dipped by more than 40%. On the other hand, the number of people requesting food assistance during the pandemic increased in more than half of the markets.

Determinants of Consumers’ Retention and Subjective Well-Being: A Sustainable Farmers’ Market Perspective

Farmers’ markets have received much attention in many countries, and the amount of research on farmers’ markets is gradually increasing. The consumption process of consumers at farmers’ markets include both economic and social aspects, but most past studies have only focused on a single aspect. The economic perspective mainly focuses on transaction issues such as purchase motives, quality, satisfaction, purchase behavior, and post-purchase behavior, whereas the social perspective focuses on the social relations and psychological feelings created when consumers go to markets. This study aimed to integrate the economic and social perspectives and analyze the relationships among product performance evaluation, relational capital, repurchase intention, and subjective well-being of consumers at farmers’ markets after their purchase experiences. I chose three recurrent farmers’ markets in Taiwan, obtained 358 valid samples, and performed structural equation modelling analysis. The results indicated that the economic product performance exerted a significant and positive influence on repurchase intention, but its influence on subjective well-being was not significant. In contrast, the social relational capital was found to be a positive and significant factor of both repurchase intention and subjective well-being. On the whole, relational capital is more important than product performance. The suggestions for practice were as follows. First, farmers’ markets have economic and social value and are thus worth being promoted by government agencies. Second, the managers of farmers’ markets should implement a set of management mechanisms to ensure product performance and also create a market atmosphere that facilitates social interactions between farmers and consumers.