Understanding Travelers’ Behavior for Sustainable Smart Tourism: A Technology Readiness Perspective

Human Action Recognition in Smart Cultural Tourism Based on Fusion Techniques of Virtual Reality and SOM Neural Network

Smart cultural tourism is the development trend of the future tourism industry. Virtual reality is an important tool to realize smart tourism. The reality of virtual reality mainly comes from human-computer interaction, which is closely related to human action recognition technology. Therefore, the research takes human action recognition as the research direction, uses a self-organizing mapping network (SOM) neural network to extract the key frame of action video, combines it with multi-feature vector method to recognize human action, and compares the recognition rate and user satisfaction of different recognition methods. The results show that the recognition rate of multi-feature voting human action recognition algorithm based on SOM neural network is 93.68% on UT-Kinect action, 59.06% on MSRDailyActivity3D, and the overall action recognition time is only 3.59 s. Within six months, the total profit of human-computer interactive virtual reality tourism project with SOM neural network multi-eigenvector as the core algorithm reached 422,000 yuan, and 88% of users expressed satisfaction after use. It shows that the proposed method has a good recognition rate and can give users effective feedback in time. It is hoped that this research has a certain reference value in promoting the development of human motion recognition technology.

A Proposal for Assessing Digital Economy Spatial Readiness at Tourism Destinations

Information and communications technologies (ICT)—and more precisely, their use from fulltime connected mobile gadgets—offer valuable opportunities to interact with tourists using their own devices. In order to exploit these benefits, destinations should have appropriate digital infrastructure to allow for bidirectional smart communication with their visitors. However, the spatial distribution of such coverage, and the geographical concurrence of tourism activities and ICT infrastructure, have been poorly examined. This paper contributes to this analysis by quantifying digital accessibility with both a broader regional approach and a narrower local perspective. First, we propose a digital immersion index, and apply it to the Balearic Islands, Spain. Second, alternative Moran’s indices are used to study the spatial distribution and correlation of tourism and technological infrastructure for a local destination. The results are presented through easily interpretable maps, which can inform tourism policies, such as identifying and prioritizing ITC investments.

Moderating Effect of Gender on the Relationship between Technology Readiness Index and Consumers’ Continuous Use Intention of Self-Service Restaurant Kiosks

This study aims to analyze the moderating effect of gender on the relationship between technology readiness and willingness to continue using self-service kiosks in fast-food restaurants among middle-aged and older consumers. We conducted a survey from 1 May to 30 May 2020 among 320 consumers born in or before 1980 who only used kiosks in fast-food restaurants. The findings are as follows: First, the more innovative and optimistic the consumer, the more they are willing to continue using kiosks, whereas the more discomfort the consumer feels, the less likely they are to continue using them. Second, among technology readiness factors, a sense of insecurity does not have a significant effect on the willingness to continue to use kiosks. Third, among innovative consumers, men were found to be more likely to continue using kiosks than women. Thus, fast-food restaurant managers need to know that men and women perceive technology-based self-service differently.

The Impacts of Self-Construal and Perceived Risk on Technology Readiness

This paper explores how different self-construals interact with perceived risk and influence tourism consumers’ technology readiness toward tourism mobile apps. The study used 284 tourist participants to show that tourism consumers, regardless of self-construal type, have a negative perception of technology readiness when they perceive a high level of risk. Furthermore, those with independent self-construal have a more positive perception of technology readiness than those with an interdependent self-construal when they perceive a low level of risk. The results also show that technology readiness mediates the relationship between self-construal and use intention toward mobile apps. Based on these results, we proposed the following practical implications. First, companies need to find and lower potential risks that can be perceived in tourism mobile apps. They must also deliver different messages according to consumers’ self-construal. Companies should provide independents with information related to the positive benefits obtained through the mobile app, and interdependents should be provided with information that reduces perceived losses.

Self-Service Technologies (SSTs)—The Next Frontier in Service Excellence: Implications for Tourism Industry

This research aims to understand how self-service technologies (SSTs) can bring about service excellence for tourists by the moderated mediating effect of satisfaction and tourist types, from the customer’s perspective. The study draws on survey data from 627 tourists from North Cyprus, Turkey, Italy, United States, and Germany who had experience using SSTs during their travel period for either leisure or business. The utility theory, Lancaster’s consumer theory, and random utility theory form the basis of this research’s theoretical framework. This study is the first attempt that examines the SSTs’ characteristics as antecedents of service excellence from the customer point of view in tourism literature. Moreover, this research enhances knowledge by integrating the concept of service excellence and SSTs’ characteristics into the abovementioned theories. The results revealed that service excellence could be provided for customers through SSTs, which this service excellence drives through the characteristics of SSTs. The result of moderated mediation tests on the relationship between SSTs’ characteristics and service excellence revealed that tourist types moderate the mediating effect of SSTs satisfaction for functionality, enjoyment, security/privacy, convenience, and customization. Meaning the mentioned constructs are more influential for business travelers than leisure travelers. Limitations, practical and theoretical implications are also discussed.

The Application of ICT and Smart Technologies in Polish Museums—Towards Smart Tourism

The concept of Smart Tourism is rapidly developing alongside Smart Cities, with increasing numbers of ICT solutions being applied for the convenience of travelers as well as for gathering information, which has become a valuable resource. The vast progress in the development of Information Technologies has also impacted the needs and expectations of tourists. However, various branches of tourism are adopting this concept at a different pace, and thus a growing development gap might emerge. Cases from all over the world show that museums are not immune to this, and it is important for their future to meet these expectations. Therefore, the main objective of this study was to investigate the use of modern technologies in Polish museums and assess their readiness for adopting Smart Tourism. For this purpose, a nationwide online survey was conducted with a sample size of 218 museums (from 500 unique entities in total). The results show that the issue of Smart Tourism in Polish museums is ambiguous. The results reveal that, currently, the status of Smart Tourism adoption in museums is quite low, and significant gaps in some areas are shown; at the same time, other areas revealed a high potential for the future application of Smart Tourism.

Smart City Crime Prevention Services: The Incheon Free Economic Zone Case

This study explores ways to improve the security systems of emerging smart cities by conducting a case study of the smart crime prevention service of the Incheon Free Economic Zone (IFEZ) in South Korea. Data from the IFEZ were collected between January 2017 and December 2018 across the smart system’s four functional areas (intelligent video surveillance, suspicious vehicle surveillance, emergency alerts, and abnormal sound sources) and 10 types of situations (emergency, violence, civil complaints, intrusion, kidnapping, loitering, throwing, suspicious vehicle, collision explosion, and sudden event). Descriptive statistics were analyzed to show the limitation of the smart crime prevention service. The results revealed three significant insights into the best practices for smart crime prevention services in smart cities: first, smart crime prevention services are required to verify the accuracy and consistency of collected data; second, the government must establish a consistent process to link all crime prevention services and to secure data linkages; and third, the government must urgently foster and secure experts in specialized institutions to carry out these advised functions. Ultimately, these findings suggest that in-depth discussions of data collection and sharing are required to ensure the optimal development of smart city security services.

The Development of Mobile Tourism in the Upper Silesian Metropolitan Area of Poland

Smart tourism is a concept that is becoming more and more popular worldwide in modern tourism. It is a tourism orientated part of the smart city concept, which can also be treated as a specific type of business model. Support and presence of tourist attractions for smartphone users through various apps is one of the first technological stages in the process of adapting this concept in a touristic region. Therefore, the paper’s aim was to observe and measure the development of touristic sites’ presence in mobile applications, in a developing touristic region. In order to do so, we compared data obtained from mobile applications in the years 2015 and 2019. The selected apps contain databases of touristic sites and allow tourists to search for attractions, hotels and restaurants. The comparison showed quantitative changes in the number of those types of objects found by mobile apps in the Upper Silesian metropolitan area, picturing the development and use of those apps in this given region.

e-Commerce Sustainability: The Case of Pinduoduo in China

Internet-based platforms are competing fiercely in the Chinese market by fostering an omni-channel shopping ecosystem. Companies have grouped under two giants, Alibaba and Tencent, leading to one-to-many competition dynamics in the Chinese market. In the midst of this competition, the three-year-old Pinduoduo has gained attention with its fast growth, positioning itself as the third biggest e-commerce platform in China with 19.4% of the market share. Pinduoduo has targeted a niche market made up of cheap products, low-income workers, and small business owners in small cities. Recently, however, many Pinduoduo users have returned to their former platforms, due to the proliferation of fake and low-quality products on the platform. Our study aims to investigate the reasons that prompted users to return to other platforms after their Pinduoduo experience. We conducted in-depth interviews to understand this phenomenon and built a research model based on risk theory and the customer resistance to change (CRC) framework. Results suggest that switching costs and relative attractiveness influence CRC, while risk perceptions form negative attitudes toward CRC, which finally result in negative word of mouth. Finally, theoretical and practical implications are discussed.

The Key Factors Influencing Safety Analysis for Traditional Settlement Landscape

The secure layout of traditional settlements is key to their sustainability. The criteria and assessment framework for spatial safety have not yet been systematically summarized, and their safety assessment criteria and dimensions have not yet been established. Therefore, this study aims to develop the constructs, assessment framework, and relational network, and analyze the association among and roles of key criteria of the spatial safety of traditional settlements using the Delphi method, DANP (DEMATEL (Decision Making and Trial Evaluation Laboratory)-based ANP (Analytic Network Process) method), and IPA (Importance–Performance Analysis) for case studies. Based on the results, this study extracted the localized elements of traditional settlements to create special local settlements. This study found that: (1) the dimensions of spatial safety include spiritual, physical, and behavioral aspects, and 16 criteria, eight of which are key criteria; (2) religious beliefs are important and have mutual influence on the organization and source of other criteria; (3) the use of IPA found that key criteria together makes up safe living places. Spiritual defense combines trust with the sense of belonging; the physical defense constructs a spatial environment; and behavioral defense involves daily life activities. Spiritual defense consists of psychological consolation and has a complementary relationship with physical defense. Behavioral defense has a social organizational system, which it reflects in spiritual and physical defenses. The spiritual, physical, and behavioral defenses are related to each other, and are reflected in the psychological, spatial, and living aspects. Overall, when taken together, the spiritual, physical, and behavioral aspects of the spatial safety criteria of settlements construct safe living places.

Business Model Innovation for Sustainability. Highlights from the Tourism and Hospitality Industry

In this paper, we introduce the themes addressed and the approaches used in this Special Issue to investigate the relationship between business model innovation and sustainability in the hospitality and tourism industry. After presenting the topics under investigation, we briefly discuss how the articles in the collection allow to unveil firms’ approaches used to innovate their business model focusing upon sustainable practices and goals. Therefore, by offering multiple perspectives of analysis, this Issue increases our comprehension and understanding of which sustainable strategies companies may adopt to compete in the tourism and hospitality sector.