The Influence of Attitudes towards Cycling and Walking on Travel Intentions and Actual Behavior

Predicting the Willingness and Purchase of Travel Insurance During the COVID-19 Pandemic

This study explored the willingness and purchase of travel insurance during the COVID-19 pandemic amongst working adults to ensure their safety and welfare through the lens of the theory of planned behavior. Primary data were gathered from 1,118 working adults across Malaysia and analyzed using the partial least squares structural equation modeling. The study outcomes revealed that attitude toward travel insurance was significantly influenced by insurance literacy, perceived health risk, and health consciousness. The willingness of working adults to purchase travel insurance was highly influenced by attitudes, subjective norms, and perceived behavioral controls but unaffected by perceived product risks. The purchase of travel insurance was positively influenced by the willingness to purchase travel insurance. In fact, travel insurance literacy and perceived health risk should be emphasized amongst working adults to encourage them to purchase travel insurance policies for traveling abroad.

Is walking or riding your bike when a tourist different? Applying VAB theory to better understand active transport behavior

Active transport (walking and biking) has significant environmental, health, and social benefits. Despite the importance of active transport, theoretically framed research has not sufficiently considered what makes consumers walk or bike based on activity types, particularly in an Asian context. This is an important topic as it helps provides a basis for better targeted marketing and promotion to encourage greater public engagement with active transport. To fill this knowledge gap, this work applied the value-attitude-behavior (VAB) theory to understand walkers and bikers' behaviors in comparing tourism, leisure, and work activity. Results indicate that value on attitude has the greatest influence, followed by personal, and then social norm. Behavior for active transport is significantly influenced by personal norm, followed by attitude and social norm. Interestingly, from the three types of activities, the tourism group has the strongest relationship of value and attitude and the highest prediction for attitude and behavior.

Comparing the Relative Importance of Predictors of Intention to Use Bicycles

The use of bicycles for active commuting is an important target to reach because of the importance of increasing physical activity among the population and improving the air quality in cities. Among the models that have been utilized in previous studies, the Theory of Planned Behavior (TPB) has shown good results in terms of the total variance obtained. However, establishing the relative importance of the TPB variables is difficult. In the present study, which was carried out in the Italian context, the authors sought to establish the weight of the proposed variables based on the dominance analysis approach. Considering the initiatives, which the Italian government carries out, and the particular period in which the study was developed, the authors included two variables in addition to the classical factors: financial incentives and daily commuting habits. A survey was administered to 294 Italians (222 females and 72 males, from 18 to 77 years old) through social networks from July to September 2020. The results have shown how the main predictor of bicycle use was use habits, followed almost at the same level by financial incentives and attitude, while norms and perceived behavioral control (PBC) present low relative importance among the variables considered. Limits of the study have been discussed, and suggestions for future research have been proposed.

Children's Experiences of Their Journey to School: Integrating Behaviour Change Frameworks to Inform the Role of the Built Environment in Active School Travel Promotion

Childhood obesity is a public health problem with multiple effects on children’s life. Promoting Active School Travel (AST) could provide an inclusive opportunity for physical activity and shape healthy behaviours. Data for this cross-sectional study were drawn from questionnaires carried out in five primary schools located in Newcastle upon Tyne, UK, in neighbourhoods chosen for their variability in IMD (index of multiple deprivation) and spatial structure of street networks (measured through space syntax measure of integration). A randomly selected and heterogenic sample of 145 pupils (aged 9–10) completed an open-ended questionnaire to state what they like and dislike about their journey to school. Thematic analysis identified four typologies (environmental context, emotions, social influences and trip factors) based on the Theoretical Domains Framework (TDF) and specific themes and sub-themes underlying children’s affective experiences of their journeys to school. This study is the first known to authors to attempt to adapt the Capability, Opportunity and Motivation Behaviour (COM-B) model into AST and children’s experiences and associated behavioural domains with design aspects. Such an insight into children’s attitudes could inform urban planners and designers about how to apply more effective behaviour change interventions, targeting an AST increase among children.

Promoting Sustainable Mobility: A Perspective from Car and Public Transport Users

Sustainable mobility is becoming a key factor in improving the quality of life of the residents and increasing physical activity (PA) levels. The current situation of sustainable mobility and its analysis is a first step in understanding the factors that would encourage residents to discover and choose alternative modes of travel. The present study examined the factors that encourage the choice of active modes of travel among urban adult population. Walking and cycling were analyzed as the most sustainable forms of urban mobility from the perspective of car and public transport (PT) users. Total of 902 subjects aged 18 years or older were analyzed in the study to assess commuting habits in Kaunas city, Lithuania. The majority (61.1%) of the respondents used a passenger vehicle, 28.2% used PT, and only 13.5% used active modes of travel. The results showed that safer pedestrian crossings, and comfortable paths were the most significant factors that encourage walking. A wider cycling network, and bicycle safety were the most important incentives for the promotion of cycling. Our findings show that the main factors encouraging walking and cycling among car and PT users are similar, however, the individual characteristics that determine the choice of these factors vary significantly.

A Cluster Analysis of University Commuters: Attitudes, Personal Norms and Constraints, and Travel Satisfaction

Higher education institutions are recognised as settings where the community's awareness of sustainable mobility can be strengthened or reshaped. The first objective of the present study was to identify groups of commuters based on their modal choice in a large higher education institution in Italy. The second objective was to compare the groups on socio-demographic and psychosocial variables, specifically attitudes, personal norms, personal constraints, and travel satisfaction. The cluster analysis revealed five different types of commuters: car-oriented, two-wheeled urban users, pedestrians, long-distance commuters, and regular bus users. Attitudes, personal constraints and norms, and satisfaction differed in the five groups of commuters. The present study provides insights for behavioural change programmes and organizational policies on sustainable mobility.

Evaluation of a New Urban Cycling Infrastructure in Caceres (Spain)

The purpose of the research is the evaluation of the impact of a new bike lane network built in Cáceres (Spain) in October 2019, a city with a weak tradition in the use of bicycles. Prior to the new project, the percentage of displacement by bicycle was under 0.2% (by contrast, private cars was 56%). The project has introduced a real network in 33 new streets and avenues, and 250 new parking places for bicycles. The impact has been evaluated by two online surveys, one conducted in November–December 2019 just after the inauguration, and the other conducted in January–February 2020. For that, the impact evolution after the first 3 months has also been evaluated. The result allows to analyze the citizens’ response to the new infrastructure; the main conclusion is that the effect of the built infrastructure is clearly positive in terms of new users, new potential users, and bike general image for the citizens. Moreover, this positive effect has grown after the first 3 months.

Trip and Personal Characteristics towards the Intention to Cycle in Larnaca, Cyprus: An EFA-SEM Approach

Mobility is one of the most important and challenging aspects that influence climate change, air quality, and especially the quality of citizens’ lives. Therefore, creating sustainable transport solutions makes way for different modes of transport such as the bicycle, which is continuously gaining more supporters, due to the health, economic, and environmental benefits that it provides. However, cyclists are facing several barriers (e.g., lack of infrastructure), a fact that keeps away commuters from using a bicycle for their daily trips. Investigating the factors that reflect on the commuters’ intention to use a bicycle is a sine qua non for the promotion of sustainable mobility. Therefore, the objective of this paper is the investigation of the factors that prevent residents with low experience or with no cultural/lifestyle background in regards to cycling from cycling. The case study of the city of Larnaca (Cyprus) is deployed by exploring the socio-demographic and trip characteristics of the city’s residents and their relation with the intention to cycle. A two-step approach is developed, namely Explanatory Factor Analysis (EFA) and Structural Equation Modeling (SEM). Despite the promotion of cycling that education is attempting to do (successfully), other factors (such as age, distance, and time) appear to prevent Larnaca’s residents from cycling. Among the actions that local authorities should undertake is that of safety prevention of the vulnerable users of the road network. This group includes elderly people, who need major encouraging interventions by local policymakers and stakeholders.

Determinants of Public Acceptance for Traffic-Reducing Policies to Improve Urban Air Quality

Air pollution remains a problem in German cities. In particular, the nitrogen dioxide (NO2) annual limit-value set by the European Union of 40 µg/m3 was not met at ~40% of roadside monitoring stations across German cities in 2018. In response to this issue, many cities are experimenting with various traffic-reducing measures targeting diesel passenger vehicles so as to reduce emissions of NO2 and improve air quality. Identifying the determinants of public acceptance for these measures using a systematic approach can help inform policy-makers in other German cities. Survey data generated from a questionnaire in Potsdam, Germany, were used in predictive models to quantify support for investments in traffic-reducing measures generally and to quantify support for a specific traffic-reducing measure implemented in Potsdam in 2017. This exploratory analysis found that general support for investments in such measures was most strongly predicted by environmental and air pollution perception variables, whereas specific support for the actual traffic measure was most strongly predicted by mobility habits and preferences. With such measures becoming more common in German cities and across Europe, these results exemplify the complexity of factors influencing public acceptance of traffic-reducing policies, highlight the contrasting roles environmental beliefs and mobility habits play in determining support for such measures, and emphasize the connections between mobility, air pollution, and human health.