Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products

Consumers' purchase decision in the context of western imported food products: Empirical evidence from Pakistan

It is essential to identify consumer purchase behavior to establish and implement effective marketing strategies by Western food chains in Pakistan. By identifying motives, firms can offer extra-value products to their current and potential clients. Thus, this study seeks to understand what drives Pakistani consumers to buy imported Western food. This quantitative study uses A standardized structured questionnaire to collect data from 375 Karachi residents. The researchers use a convenient sampling strategy and analyze the data using PLS-SEM modeling through Smart-PLS 4.0. The findings of this research demonstrate that subjective norms, religiosity, product attributes, brand trust, customer satisfaction, and lifestyle significantly and positively influence consumer purchase intention. The findings also show that consumer purchase intention, lifestyle, and subjective norms significantly and positively correlate with purchase behavior. Finally, the study concludes that purchase intention significantly and positively mediates between exogenous and endogenous variables (purchase behavior). This research has significant theoretical and managerial implications. Local and international marketing professionals who wish to investigate the expanding consumer market in Pakistan can find the study's findings extremely useful. In addition, the outcomes of this research enrich the existing body of consumer behavior literature, which is helpful for future researchers.

Structural Equation Model of Factors Influencing the Selection of Industrial Waste Disposal Service in Cement Kilns

Industrial waste disposal in a cement kiln is an operation that includes waste disposal as well as the conversion of waste into renewable energy, which is a cement industry in many countries. This research studied business factors related to the intention to use co-processing industrial waste disposal service in cement kilns by surveying the data with questionnaires from 1251 customers nationwide. The objectives of this research were to study the relationship of business factors by using structural equation modeling to analyze factors influencing the selection of industrial waste disposal service in cement kilns. The study results found that customer attitude towards the following factors, including perceived ease of use, perceived usefulness, disposal price, service provider location, promotion, people, and a service provider’s infrastructure, influenced intention to use the service. The variables that customers gave importance to were the industrial waste disposal with zero wastes to landfill and the use of industrial waste relevant to the circular economy by using the industrial waste, which has a quality of renewable fuel in cement kiln as the renewable fuel of the cement furnace. According to the research results, service providers in cement kilns can potentially plan service strategies to achieve sustainability for further business operations in a highly competitive market.

An analysis on determinants of farmers' willingness for resource utilization of livestock manure

The increased manure produced in animal husbandry, especially in beef cattle farming, pose a great threat to the environment. Resource utilization of the manure is an effective way to solve the problem and is conducive to the sustainable development of animal husbandry. Based on the theory of planned behavior, this paper attempts to construct a model of farmers' willingness to utilize livestock manure from behavioral attitude, subjective norm and cognitive behavioral control, and makes an empirical test through a questionnaire on beef cattle farmers. As the findings show, farmers' behavioral attitude, subjective norm and cognitive behavioral control have a significantly positive impact on the resource utilization of the manure. Among them, behavioral attitude exerts the greatest impact, followed by cognitive behavioral control and subjective norm. Farmers surveyed share almost the same attitude towards the effects of resource utilization, who may actively or passively take into consideration the corresponding economic, social and ecological benefits. The pressure from the government plays an important role in farmers' subjective norm, while less pressure comes from village cadres and neighbors. Finally, time or labor endowment and economic strength are the core constraints on the resource utilization of livestock manure by farmers, with relatively little constraint on skill acquisition.