The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain

Drivers of green purchasing behaviour: a systematic review and a research agenda

Background: Green purchasing is an important aspect of sustainable consumption, which decreases society's environmental effect. Although numerous research has been conducted to investigate the determinants of green buying behaviour, there has been a lack of effort in comprehensively analysing these findings. The purpose of this study is to examine the available literature on the factors that influence green purchasing behaviour. Methods: The review focused on empirical research published in peer-reviewed English-language publications between 2017 and 2021 in Web of Science and Scopus. The research took place from May to June 2021. Mixed Methods Appraisal Tool (MMAT) is used to assess the risk of bias in systematic literature reviews. Results: 41 articles were included, with significant focus on the retailing sector. Most of these studies were centred in Asian countries, primarily China and India. The Theory of Planned Behaviour was the most prominent, appearing 15 times, followed by the Theory of Reasoned Action (seven times). Analysis identified five main themes and 15 sub-themes related to green purchase behaviour drivers. These themes were categorized by occurrence: People (34 papers), marketing (13), knowledge (12), environment (12), and influence (nine). The dominant driver was people (34 studies), encompassing sub-themes including motivation (three), perception (eight), behavioural (13), and psychographic characteristics (10). Conclusions: This study has given an overview of the present status of green purchasing behaviour, which serves as a foundation for future studies and guidance for policymakers and practitioners. However, it does not include unpublished materials and non-English papers. Secondly, it focuses on articles from two databases within the last five years which doesn't encompass all article types, prompting the need for future exploration. Thirdly, extending the review's time frame could unveil more pronounced GPB patterns. Lastly, although all eligible papers were assessed based on criteria, the chance of overlooking some papers is acknowledged.

Individual Energy Consumption Behavior Leads to Energy Sustainability in Malaysia

Malaysia ranks third in the world in terms of carbon emissions, with an average annual rate of 4.7 percent. There is a strong need to understand the challenges and motivations for energy consumption change at the individual level. This study aims to investigate the relevant factors affecting Malaysian individual energy consumption behavior towards energy sustainability using the multi-criteria decision-making methodology of the Analytic Hierarchy Process (AHP). The data were collected from 121 experts using a purposive sampling technique. A framework is developed by assigning weight to the selected factors and sub-factors based on their relative importance in pairwise comparison matrices. The results showed that there were five main factors influencing individual energy consumption behavior in Malaysia, where education was ranked as the top priority, followed by institutions, social values and norms, social structure, and lastly, lifestyle. There were also 16 relevant sub-factors ranked from top priority to least priority (environmental concern, ecology knowledge, energy policy, environmental consciousness, energy tariff, energy efficient technology, morals, social class, location, culture, ethics, choice of lifestyle, personal materialism, gender, ethnicity, and spirituality). Policymakers will be in a better position to design intervention strategies for energy sustainability through energy policy if they understand individual consumption behavior.

Bringing Smart Home Technology to Peer-to-Peer Accommodation: Exploring the Drivers of Intention to Stay in Smart Accommodation

COVID-19 has caused disruptions in the sharing economy for both platforms and owners, who are typically micro-businesses. Lower demand and ample supply means that users have a great deal of choice. Finding ways for properties to differentiate themselves has been a pressing need. Against this background, this paper pursued two objectives: firstly to explore the perceived functional and emotional value of smart accommodation and the factors contributing to this by adopting the Theory of Consumption Values, and secondly to examine the role of perceived value in driving intention to stay in smart accommodation in the future. 430 responses were collected to analyse the relationships among antecedents, value and intention. The results showed that the functional value of smart accommodation is associated with the perception that such accommodation represents good value for the price, smart devices are useful, they can enhance control of stay experiences, and there are resources and opportunities facilitating the use of technology. Emotional value is determined by the perception that staying in smart accommodation represents sustainable behaviour, the integration of smart home technologies offers control over the stay experience, improves the entertainment experience, aesthetics and playfulness of using technology. Emotional values are inhibited by the perception of surveillance in smart accommodation. Also, the study offers evidence of the correlation of intention with functional and emotional value. The evidence contributes to the literature by explaining the potential implications of innovative technologies for business recovery in the post-pandemic reality, exploring the applications of smart technologies in delivering tourism services, and identifying the factors in the adoption of smart homes in the hospitality sector. The findings provide practical implications for facilitating the applications of innovative technology and its adoption in home and non-home environments.

The Critical Factors Affecting the Consumer Reselling of Limited Edition Products: A Case in the Korean Fashion Sector

Since e-commerce has revitalized recently in the form of live commerce and Instagram shopping, both purchase and sales have become promoted among consumers while reselling has been facilitated in second-hand item markets and among consumers. Particularly, the new trend of consuming products, rather than merely owning products, has become a mainstream factor in the market. Accordingly, consumers show extraordinary consumption, focusing on the act of purchasing limited edition products of high scarcity and placing more importance on one-off experience rather than ordinary new products or premium products. This study suggests critical factors that facilitate the reselling of limited edition products among consumers for the purpose of examining the consumer reselling of limited edition products, which has been a rapidly growing trend in the fashion market. Based on relevant studies, this research presents four basic factor areas: personal needs, value, experience, and environment. It also defines 20 sub-factors and analyzes the weight of each factor by means of the AHP method. In conclusion, it turned out that factors of personal needs were of the most significant influence. Particularly, it was verified that the need for joining was the most critical factor facilitating consumers’ reselling of limited edition products.