A Comparison of Motorcycle Helmet Wearing Intention and Behavior between Urban and Rural Areas

Not the same: How delivery, ride-hailing, and private riders' roles influence safety behavior

In recent years, the growth of motorcycle-based ride-hailing and delivery services has led to an increase in traffic crashes involving these riders. Previous studies have indicated that the behavior of ride-hailing and delivery riders is influenced by work demands and individual characteristics. However, the extent to which risky riding behaviors depend on the type of riding and the interaction between road traffic context and risky behaviors remains unclear. Addressing these gaps, this study investigates factors influencing risky behaviors among motorcycle riders in Hanoi, Vietnam. By examining various rider traits (such as rider type, gender, and age) and aspects of the road traffic environment (such as police presence, number of road lanes, and weather), we aim to understand their contribution to risky riding behaviors. Through the observation of 9164 motorcycle riders (i.e., delivery, ride-hailing, and private motorcycle riders) at 31 intersections and decision tree analysis, the study underscores the significant impact of rider type on risky behaviors. Key findings include a higher tendency for both delivery riders and ride-hailing riders to run red lights, neglect to use turn signals, and the notable distraction of mobile phone use. Additionally, private riders are found to show a higher incidence of not wearing helmets even in locations with a police presence. These findings highlight the critical need for strategies to enhance road safety for all motorcycle riders. However, it is essential to recognize that the reasons behind risky behavior vary across different groups of motorcycle riders, from private to commercial riders. Therefore, we need more targeted strategies that address the specific factors influencing each group to effectively improve road safety for all.

Road safety attitude and behaviour among motorcycle riders in Ghana: A focus on traffic locus of control and health belief

Road traffic accident is a leading cause of death and various life deformities worldwide. This burden is even higher among motorcycle riders in lower-to-middle-income countries. Despite the various interventions made to address the menace, the fatalities continue to be on the ascendency. One major area that has received little attention is the attitude and behaviour of motorcycle riders. The present study aimed to examine the contribution of traffic Locus of Control (LoC) and health belief on road safety attitude and behaviour. 317 motorcycle riders participated in the study. The participants completed a questionnaire comprising various sections such as motorcycle riding behaviour, road safety attitude, risk perception, the intention to use helmets, and traffic LoC. The results showed a significant positive correlation between road safety attitude and behaviour (r (295) = .33, p < .001). Drifting towards internal LoC was associated with more positive behaviour on the roads (r (295) = -.23, p < .001). Intention to use helmet, health motivation, perceived susceptibility, perceived benefits, and perceived barriers were the factors in the health belief model that were associated with road safety attitude (r (295) = .404, p < .001). Finally, the multiple linear regression model showed that road safety attitude and traffic LoC made significant contributions to road user behaviour [F(3, 293) = 13.73, p < .001]. These findings have important implications towards shaping responsible behaviour among motorcycle riders.

Effective factors of improved helmet use in motorcyclists: a systematic review

BACKGROUND

Road traffic injuries (RTI) are one of the most prominent causes of morbidity and mortality, especially among children and young adults. Motorcycle crashes constitute a significant part of RTIs. Policymakers believe that safety helmets are the single most important protection against motorcycle-related injuries. However, motorcyclists are not wearing helmets at desirable rates. This study systematically investigated factors that are positively associated with helmet usage among two-wheeled motorcycle riders.

METHODS

We performed a systematic search on PubMed, Scopus, Web of Science, Embase, and Cochrane library with relevant keywords. No language, date of publication, or methodological restrictions were applied. All the articles that had evaluated the factors associated with helmet-wearing behavior and were published before December 31, 2021, were included in our study and underwent data extraction. We assessed the quality of the included articles using the Strengthening the Reporting of Observational Studies in Epidemiology (STROBE) checklist for observational studies.

RESULTS

A total of 50 articles were included. Most evidence suggests that helmet usage is more common among drivers (compared to passengers), women, middle-aged adults, those with higher educations, married individuals, license holders, and helmet owners. Moreover, the helmet usage rate is higher on highways and central city roads and during mornings and weekdays. Travelers of longer distances, more frequent users, and riders of motorcycles with larger engines use safety helmets more commonly. Non-helmet-using drivers seem to have acceptable awareness of mandatory helmet laws and knowledge about their protective role against head injuries. Importantly, complaint about helmet discomfort is somehow common among helmet-using drivers.

CONCLUSIONS

To enhance helmet usage, policymakers should emphasize the vulnerability of passengers and children to RTIs, and that fatal crashes occur on low-capacity roads and during cruising at low speeds. Monitoring by police should expand to late hours of the day, weekends, and lower capacity and less-trafficked roads. Aiming to enhance the acceptance of other law-abiding behaviors (e.g., wearing seat belts, riding within the speed limits, etc.), especially among youth and young adults, will enhance the prevalence of helmet-wearing behavior among motorcycle riders. Interventions should put their focus on improving the attitudes of riders regarding safety helmets, as there is acceptable knowledge of their benefits.

Influence of Psychological Perspectives and Demographics on Drivers’ Valuation of Road Accidents: A Combination of Confirmatory Factor Analysis and Preference Heterogeneity Model

Property damage and loss from road traffic accidents are a major concern in developing countries; thus, studies on accident damage in such countries may include more latent factors. This study aims to examine the effect of psychological perspectives and sociodemographic status on drivers’ willingness-to-pay (WTP) for road accident risk reduction, using confirmatory factor analysis (CFA) and the random parameters multinomial logit model with heterogeneity in means and variances (RPMNLHMV). The CFA results from interviews with 1650 car drivers in Thailand demonstrate that concepts of the theory of planned behavior and health access process approach are key factors for describing drivers’ behavioral intention and WTP. The RPMNLHMV results indicate that drivers’ demographics affected drivers’ WTP to reduce road accidents, and psychological perspectives were also found to have an influence on WTP. The results also reveal unobserved characteristics that could affect drivers’ WTP. The study concludes that ignoring unobserved heterogeneity in studies on WTP to reduce road accidents can lead to biased results and neglect important influential factors. The methodological approaches applied herein offer another layer of insight into unobserved characteristics in road accident valuation. These findings could be used to provide relevant authorities practical insights for policy development on road accident mitigation and road safety education programs in accordance with drivers’ characteristics.

Empirical comparison of the effects of urban and rural crashes on motorcyclist injury severities: A correlated random parameters ordered probit approach with heterogeneity in means

In Thailand in 2016, more than 70% of all deaths due to road accidents were motorcyclist deaths. This study uses a correlated random parameters ordered probit model with heterogeneity in means (CRPOPHM) to obtain insight into differences in the significant factors determining the severity of motorcyclist injury between motorcycle crashes in urban and rural roadways, using data on motorcycle crashes in Thailand from 2016 to 2019. Using a rating system for injury severity level from minor injury to severe injury and to fatal injury, a wide range of potential risk factors are considered, including rider characteristics and actions, roadway characteristics, environmental and temporal characteristics, and crash characteristics. The findings indicate that, although some factors are significant in both urban and rural models, factors such as male rider, illegally overtaking, drowsiness, four-lane or wider highway, flush or depressed median, road on slope, weekend, nighttime with light, crash with van or minibus, and rear-ending or sideswiping crash, are significant only in the rural model, whereas the factors barrier median, occurring between 18:00 and 23:59, and striking a passenger car are statistically significant in only the urban model. These findings further suggests that difference in effect of unobserved characteristics could be seen in different crash locations, and splitting the model estimation between both location types could be done to develop effective guidance for policies to mitigate the severity of motorcyclist injuries. In addition, practical policy-related recommendations drawn from the results of the analysis are provided. With respect to methodology, the proposed CRPOPHM method outperforms lower-ordered models in terms of statistical fit and captures unobserved heterogeneity to a greater extent.

An Acceptance Approach for Novel Technologies in Car Insurance

Background: Unlike other financial services, technology-driven changes in the insurance industry have not been a vastly explored topic in scholarly literature. Incumbent insurance companies have hitherto been holding their positions using the complexity of the product, heavy regulation, and gigantic balance sheets as paramount factors for a relatively slow digitalization and technological transformation. However, new technologies such as car telematic devices have been creating a new insurance ecosystem. The aim of this study is to assess the telematics technology acceptance for insurance purposes. Methods: The study is based on the Unified Theory of Acceptance and Use of Technology (UTAUT). By interviewing 502 new car buyers, we tested the factors that affect the potential usage of telematic devices for insurance purposes. Results: The results indicate that facilitating conditions are the main predictor of telematics use. Moreover, privacy concerns related to the potential abuse of driving behavior data play an important role in technology acceptance. Conclusions: Although novel insurance technologies are mainly presented as user-driven, users (drivers and insurance buyers) are often neglected as an active party in the development of such technologies.