An Approach to Applying the Ability-Motivation-Opportunity Theory to Identify the Driving Factors of Green Employee Behavior in the Hotel Industry

Effectively implementing healthy and sustainable food practices in out-of-home food service locations: The perspective of the catering staff members

Restaurants, canteens, residential care, hospitals and other out-of-home food service locations can play an important role in improving people's diet quality by offering healthier and more sustainable food choices. However, the effectiveness of implementing sustainable and healthy food practices at these locations is, at least partly, dependent on the extent to which they are accepted and implemented by the staff members. This study aims to assess staff members' motivation, perceived capability, perceived opportunity and their readiness to change their behaviour (i.e., stages of change) in offering more healthy and sustainable food options to their customers or patients. Eleven out-of-home locations that wanted to adjust their assortment towards more healthy and sustainable product offerings participated in this study and were able to distribute a comparable questionnaire among their staff members to assess their perceived readiness to change. Results among 268 participants show that staff members find both a healthy and sustainable food assortment important and also seem to be motivated to improve their food assortment regarding health and sustainability. Perceived opportunity seems to be the largest barrier for staff members, although there is also room for improvement regarding their perceived capability. In addition, personal motivation seems to play the dominant role in staff members' readiness to change the health of the assortment, whereas perceived capability seems to play the dominant role in their perceived readiness to change the sustainability of the assortment. This study shows that taking into account the perspective of the catering staff members may help to effectively implement healthy and sustainable food practices in out-of-home food service locations.

Influencing factors and mechanism of tourists' pro-environmental behavior - Empirical analysis of the CAC-MOA integration model

Tourism has been perceived as an environmentally friendly industry for a long term, but the negative impact of tourist irresponsible behavior on the environment cannot be ignored. Tourists' pro-environmental behavior is crucial to the destination's sustainable development. Taking stimulus-organism-response theory as a framework, this study explores the factors and mechanisms influencing tourists' pro-environmental behaviors by integrating cognitive-affective-conative (CAC) theory and motivation-opportunity-ability (MOA) theory. Through the PLS-SEM analysis with 548 questionnaires, the driving mechanism of tourists' pro-environmental behavior was deeply explored. The results indicate that tourists' environmental knowledge, participation motivation, and opportunity have significant positive effects on pro-environmental behavior, but the role of participation ability on tourists' pro-environmental behavior is not confirmed. Tourists have significant environmental self-identity and environmental commitment, and these affections actively promote tourists' pro-environmental behavior. Except for the participation ability, the other three factors, respectively, influence tourists' environmental behavior through the mediating effects of environmental self-identity and environmental commitment. Given the limited literature integrating CAC and MOA theories within research on tourists' pro-environmental behavior, these findings provide new perspectives for future research. This research enriches the literature on the factors influencing tourist pro-environmental behavior and also provides practical guidance for promoting tourists' pro-environmental behavior.

Does Government-Led Publicity Enhance Corporate Green Behavior? Empirical Evidence from Green Xuanguan in China

Promoting green behavior among corporations is essential to the green transition of industrial sectors in China. There is a unique government-led green publicity institution, ‘Xuanguan‘, that expects to accelerate the green idea and policy spread top-down in the economic system in China. However, few studies discussed its role in formulating corporate green behavior. By constructing an integrated model of Government-led publicity-Internal and external perception-Corporate green behavior, this paper explored the effect of government-led green publicity on corporate green behavior, based on the survey data of 199 industrial manufacturing corporations in Henan Province, China. A structural equation model (SEM) was adopted to detect the influence and influential path. The results found that government-led green publicity could positively enhance green behavior via improving the corporate internal perception of risk and opportunity and improving the corporate perception of external environment actors. The heterogeneity tests showed that type of publicity channels, corporate ownership, and corporate scale made different effects on the results. Further analysis proved that government-led publicity could enhance the function of formal environmental regulation. It implies that government-led publicity can be a good compensation for formal regulations and stimulate green behavior. This paper demonstrates a new factor of enhancing corporate behavior and contributed new evidence of China’s green development story.