A Study on the Strategic Decision Making Used in the Revitalization of Fishing Village Tourism: Using A’WOT Analysis

Reassessment of sustainable rural tourism strategies after COVID-19

This study aimed to develop indicators that measure rural tourism destinations in a sustainable framework during the COVID-19 process. In order to achieve this goal, the A'WOT and TOWS hybrid method was used in the study. In line with this goal, the priority order was calculated by determining the factors for strengths, weaknesses, threats and opportunities. Once these factors have been identified, strategies have been developed to build on strengths and eliminate weaknesses, while taking advantage of the opportunities and countering threats. In the study, Gökçeada-Turkey, which has recently come to the fore with its rural tourism potential, has been considered as a destination area, and strategies have been developed that adopt sustainable and responsible tourism approaches and increase the roles and capabilities of local communities. The results obtained in the study are expected to be meaningful for other rural destinations that are similar to Gökçeada.

Decline or Rejuvenation? Efficiency Development of China’s National Scenic Areas

The decline is one of the essential issues for developing tourism destinations. The rapid adoption of appropriate policies will enable them to reverse the decline and enter the rejuvenation stage in time. This study advocated establishing an operational evaluation model of tourism efficiency with DEA and the super-SBM model to estimate when China’s mass tourism destinations are in decline and rejuvenation based on the tourism area life cycle (TALC) theory regarding China’s national scenic areas (NSAs) samples. The results show that the development of China’s mass tourism destinations can be divided into three phases, in which there is a clear process of persistent decline and rejuvenation. Different types of NSAs vary in terms of efficiency level and change trends. Human landscape, caves, and wetland and lakes all have distinct phases of persistent decline, but humanistic landscapes show a significant rejuvenation trend. These findings provide an innovative re-interpretation of the TALC model.