“I Wanted a Profession That Makes a Difference”—An Online Survey of First-Year Students’ Study Choice Motives and Sustainability-Related Attributes

Leveraging AI and Machine Learning for National Student Survey: Actionable Insights from Textual Feedback to Enhance Quality of Teaching and Learning in UK’s Higher Education

Students’ evaluation of teaching, for instance, through feedback surveys, constitutes an integral mechanism for quality assurance and enhancement of teaching and learning in higher education. These surveys usually comprise both the Likert scale and free-text responses. Since the discrete Likert scale responses are easy to analyze, they feature more prominently in survey analyses. However, the free-text responses often contain richer, detailed, and nuanced information with actionable insights. Mining these insights is more challenging, as it requires a higher degree of processing by human experts, making the process time-consuming and resource intensive. Consequently, the free-text analyses are often restricted in scale, scope, and impact. To address these issues, we propose a novel automated analysis framework for extracting actionable information from free-text responses to open-ended questions in student feedback questionnaires. By leveraging state-of-the-art supervised machine learning techniques and unsupervised clustering methods, we implemented our framework as a case study to analyze a large-scale dataset of 4400 open-ended responses to the National Student Survey (NSS) at a UK university. These analyses then led to the identification, design, implementation, and evaluation of a series of teaching and learning interventions over a two-year period. The highly encouraging results demonstrate our approach’s validity and broad (national and international) application potential—covering tertiary education, commercial training, and apprenticeship programs, etc., where textual feedback is collected to enhance the quality of teaching and learning.