Identifying the Antecedents of University Students’ Usage Behaviour of Fitness Apps

Influencing Factors of College Students’ Use of Sports Apps in Mandatory Situations: Based on UTAUT and SDT

Sports apps are third-party applications for smartphones or wearables that can help users record fitness data and guide their exercise behavior. Many Chinese college students are compelled to use sports apps for running exercises to improve their physical health and cultivate extracurricular exercise habits; however, the acceptance and use of sports apps by college students in mandatory situations requires elucidation. We explored the influencing factors of university students’ behavioral intention and usage behavior to use sports apps in mandatory situations by combining the unified theory of acceptance and use of technology and the Self-Determination Theory. A questionnaire survey was conducted among 249 students of Liaoning University of Technology by using non-probabilistic convenient sampling. Data analysis was performed by employing partial least squares structural equation modeling. The results showed that (1) the research model explained 66% (R2 = 0.66) of the variance in behavioral intention and 30% (R2 = 0.30) of the variance in usage behavior; (2) performance expectancy, effort expectancy, social influence, and autonomous motivation significantly positively affected behavioral intention, while controlled motivation negatively affected behavioral intention; and (3) behavioral intention, autonomous motivation, and controlled motivation significantly positively affected usage behavior. The influence of facilitating conditions on usage behavior was non-significant. The results will help technical developers and schools to better understand the influencing factors of college students’ use of sports apps in mandatory situations, and formulate corresponding improvement strategies and policies to further promote the role sports apps play in college students’ exercise behavior.