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Glate SN, Dzansi DY, Onojaefe DP. Influence of online searches for campaign messages on voting behaviour in Ghana. Heliyon 2024; 10:e31114. [PMID: 38813173 PMCID: PMC11133726 DOI: 10.1016/j.heliyon.2024.e31114] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/16/2023] [Revised: 05/07/2024] [Accepted: 05/10/2024] [Indexed: 05/31/2024] Open
Abstract
This study ascertained the influence of political party campaign message information search on the behaviour of voters in Ghana. The researchers however conducted this study by applying the perspectives of consumer behaviour to voter behavior with an objective to examine how the behaviour of consumers (voters) is influenced by the search for information on election campaign messages in their decision-making process. The examination used quantitative research to determine the relationship between voting behaviour and political campaign with the cross-sectional survey deployed to collect data from 7203 voters in Accra. These voters were selected through random sampling and the data was collected with questionnaires. The study measured voter (consumer) behaviour from three dimensions namely psychological, social and personal behaviour. The Structural Equation Model (SEM) in Amos was used for the analysis to establish the relationship between the variables. The study revealed that significant positive relationship between campaign message information search and voter psychological behaviour. Likewise, information searches on campaign messages significantly influence voters' social and personal behaviour. The study concluded that the behaviour of voters is influenced by their search for content or details of political campaign messages. The study concludes that there are opportunities for political marketing and change in voter behaviour. Still, sufficient attention should be given to developing and deploying a consumer behaviour model that recognises the challenges and changes with political-marketing campaigning for vote in Ghana Political parties/candidates should make available adequate information on their campaign promises and manifestos to voters to influence their behaviour towards winning their votes. This study has contributed significantly to the knowledge of literature in the field of political marketing. Nonetheless, further studies should be conducted in other jurisdictions other than Ghana to validate the model or test the hypotheses.
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Affiliation(s)
- Stanley Nelvis Glate
- Department of Business Management, Faculty of Management Studies, Central University of Technology, Free State, South Africa
| | - Dennis Yao Dzansi
- Department of Business Management, Faculty of Management Studies, Central University of Technology, Free State, South Africa
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Paştiu CA, Maican SŞ, Dobra IB, Muntean AC, Haţegan C. Food insecurity among consumers from rural areas in Romania. Front Nutr 2024; 10:1345729. [PMID: 38288066 PMCID: PMC10823014 DOI: 10.3389/fnut.2023.1345729] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/28/2023] [Accepted: 12/27/2023] [Indexed: 01/31/2024] Open
Abstract
Food security has a special relevance in nowadays economies, due to the current crisis, characterized by multiple layers on a social, political, economic, and individual biological level. The present study aims to identify relevant aspects of food insecurity for consumers in rural Romania and the main factors that significantly influence it (food availability, food access, and food consumption). The data were collected from a sample of 875 consumers from rural areas in Romania. The results show that food insecurity is perceived by the consumers of Romanian rural households as being strongly influenced by food availability, but less influenced by food consumption and access. The results have an essential relevance in the development of agri-food marketing strategies and public policies in the field of sustainable development.
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Affiliation(s)
- Carmen Adina Paştiu
- Faculty of Economics Science, 1 Decembrie 1918 University of Alba Iulia, Alba Iulia, Romania
| | - Silvia Ştefania Maican
- Faculty of Economics Science, 1 Decembrie 1918 University of Alba Iulia, Alba Iulia, Romania
| | - Iulian Bogdan Dobra
- Faculty of Economics Science, 1 Decembrie 1918 University of Alba Iulia, Alba Iulia, Romania
| | | | - Camelia Haţegan
- Faculty of Economics Science, West University of Timişoara, Timişoara, Romania
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Fuentes A, Tormo E, Barat JM, Fernández-Segovia I. Importance of the origin, organic production and other extrinsic parameters in fruit and vegetable choices. FOOD SCI TECHNOL INT 2023:10820132231206413. [PMID: 37818670 DOI: 10.1177/10820132231206413] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/12/2023]
Abstract
The aims of the present work were to evaluate consumers' perceptions and purchasing habits in relation to fruit and vegetables and to determine the importance of the production type, price and geographical origin of such products for consumers' purchasing decisions. For this purpose, an online consumer survey was conducted to determine Spanish people's opinions and consumption habits in relation to fruit and vegetables, especially those from organic farming. The survey also included a part to assess the importance that consumers attach to different extrinsic attributes in oranges and avocado pears (with a conjoint analysis), and a section to determine the participants' ethnocentrism. Consumers agree that organic food respects the environment more, contains fewer 'chemicals' and is more natural. Price is the first reason why many people do not buy organic food, followed by them thinking that they do not offer any added value and they are difficult to find. For the Spanish population, country of origin, local production, seasonality and price are much more important attributes for purchasing fruit and vegetables than them being organic. This study reflects a relatively high ethnocentrism level of the surveyed population, especially in older individuals. Given consumer preference for km 0/local and seasonal products, and the importance of these parameters for the environment, promoting the market of such products would help to achieve some Sustainable Development Goals. This study offers a vision of the trends of Spanish consumers in relation to fruit and vegetable preferences, which can help producers and distributors to design new strategies that focus on meeting consumer demands.
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Affiliation(s)
- Ana Fuentes
- Instituto Universitario de Ingeniería de Alimentos FoodUPV, Universitat Politècnica de València, Valencia, Spain
| | - Eva Tormo
- Instituto Universitario de Ingeniería de Alimentos FoodUPV, Universitat Politècnica de València, Valencia, Spain
| | - Jose M Barat
- Instituto Universitario de Ingeniería de Alimentos FoodUPV, Universitat Politècnica de València, Valencia, Spain
| | - Isabel Fernández-Segovia
- Instituto Universitario de Ingeniería de Alimentos FoodUPV, Universitat Politècnica de València, Valencia, Spain
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Barbu A, Ion VA, Frîncu M, Defta N, Lagunovschi-Luchian V, Bădulescu LA. Organic Vegetable Chips: Exploring Romanian Consumers' Preferences in Relation to Socio-Demographic Factors. Foods 2023; 12:3374. [PMID: 37761083 PMCID: PMC10529703 DOI: 10.3390/foods12183374] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Grants] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/12/2023] [Revised: 08/23/2023] [Accepted: 08/27/2023] [Indexed: 09/29/2023] Open
Abstract
In recent years, people have become increasingly interested in adopting a healthy diet, which also extends to healthy snacks, such as chips. Understanding the interplay of factors that influence the preference decisions concerning food products is very helpful in market segmentation for identifying specific groups of consumers with similar needs. This study aims to obtain a better understanding of Romanian consumers' preference for organic vegetable chips vs. classic potato chips. The research involved a transversal, cross-sectional, descriptive, exploratory, and correlational design. Data were collected based on a questionnaire (1060 participants) and processed with the SPSS 22 program, using the Pearson chi-square test and binary logistic regression as statistical procedures. Significant differences were found regarding the distribution of the respondents who prefer organic vegetable chips vs. classic potato chips based on socio-demographic characteristics. The results of the binary logistic regression analysis (χ2 = 102,906, df = 22, N = 909, p < 0.001) indicate that education level and frequency of consumption have a statistically significant impact on the preference for organic vegetable chips. The obtained results can contribute to a better understanding of Romanian consumers' preferences, acting as a knowledge stage in the adoption of a healthy eating style.
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Affiliation(s)
- Andreea Barbu
- Research Center for Studies of Food Quality and Agricultural Products, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 59 Marasti Blvd., 011464 Bucharest, Romania; (A.B.); (M.F.); (L.A.B.)
| | - Violeta Alexandra Ion
- Research Center for Studies of Food Quality and Agricultural Products, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 59 Marasti Blvd., 011464 Bucharest, Romania; (A.B.); (M.F.); (L.A.B.)
| | - Mihai Frîncu
- Research Center for Studies of Food Quality and Agricultural Products, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 59 Marasti Blvd., 011464 Bucharest, Romania; (A.B.); (M.F.); (L.A.B.)
| | - Nicoleta Defta
- Faculty of Animal Productions Engineering and Management, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 59 Marasti Blvd., 011464 Bucharest, Romania
| | - Viorica Lagunovschi-Luchian
- Faculty of Horticulture, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 59 Marasti Blvd., 011464 Bucharest, Romania;
| | - Liliana Aurelia Bădulescu
- Research Center for Studies of Food Quality and Agricultural Products, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 59 Marasti Blvd., 011464 Bucharest, Romania; (A.B.); (M.F.); (L.A.B.)
- Faculty of Horticulture, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 59 Marasti Blvd., 011464 Bucharest, Romania;
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Ayaviri-Nina VD, Jaramillo-Quinzo NS, Quispe-Fernández GM, Mahmud I, Alasqah I, Alharbi TAF, Alqarawi N, Carrascosa C, Saraiva A, Alfheeaid HA, Raposo A. Consumer Behaviour and Attitude towards the Purchase of Organic Products in Riobamba, Ecuador. Foods 2022; 11:foods11182849. [PMID: 36140976 PMCID: PMC9498123 DOI: 10.3390/foods11182849] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/16/2022] [Revised: 08/30/2022] [Accepted: 09/02/2022] [Indexed: 11/21/2022] Open
Abstract
The development of organic agriculture has been promoted worldwide to improve the nutritional health of families, and Ecuador is no exception. The aim of this research was to identify the behaviour and attitudes of consumers toward the commercialization of organic products in the city of Riobamba. This will help us to understand in what situations the consumers access these foods, the producer position in relation to the market, and to know their attitude towards these products. The study used a quantitative approach, and is descriptive, incorporating the deductive method and a non-experimental design. The techniques used were a survey as a source of data collection, with a sample including 195 consumers. Linear regression was applied to test the hypotheses; this made it possible to identify those demographic and cultural factors that determine, to a lesser extent, consumer purchase behaviour in regard to organic products. The study determined that motivation, emotions, and feelings are significantly related to the consumer’s attitude and purchase of organic products.
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Affiliation(s)
- Víctor Dante Ayaviri-Nina
- Centro de Investigación Para la Innovación y Desarrollo Regional (CIIDER), Facultad de Ciencias Políticas y Administrativas, Universidad Nacional de Chimborazo (UNACH), Riobamba 060103, Ecuador
| | - Nataly Sthefania Jaramillo-Quinzo
- Centro de Investigación Para la Innovación y Desarrollo Regional (CIIDER), Facultad de Ciencias Políticas y Administrativas, Universidad Nacional de Chimborazo (UNACH), Riobamba 060103, Ecuador
| | - Gabith Miriam Quispe-Fernández
- Centro de Investigación Para la Innovación y Desarrollo Regional (CIIDER), Facultad de Ciencias Políticas y Administrativas, Universidad Nacional de Chimborazo (UNACH), Riobamba 060103, Ecuador
| | - Ilias Mahmud
- Department of Public Health, College of Public Health and Health Informatics, Qassim University, Al Bukairiyah 52741, Saudi Arabia
| | - Ibrahim Alasqah
- Department of Public Health, College of Public Health and Health Informatics, Qassim University, Al Bukairiyah 52741, Saudi Arabia
| | - Talal Ali F Alharbi
- Department of Psychiatric and Mental Health and Community Health Nursing, College of Nursing, Qassim University, Buraydah 51452, Saudi Arabia
| | - Nada Alqarawi
- Department of Basic Medical Sciences, Unaizah College of Medicine and Medical Sciences, Qassim University, Unaizah 56432, Saudi Arabia
| | - Conrado Carrascosa
- Department of Animal Pathology and Production, Bromatology and Food Technology, Faculty of Veterinary, Universidad de Las Palmas de Gran Canaria, Trasmontaña s/n, 35413 Arucas, Spain
| | - Ariana Saraiva
- Department of Animal Pathology and Production, Bromatology and Food Technology, Faculty of Veterinary, Universidad de Las Palmas de Gran Canaria, Trasmontaña s/n, 35413 Arucas, Spain
| | - Hani A Alfheeaid
- Department of Food Science and Human Nutrition, College of Agriculture and Veterinary Medicine, Qassim University, Buraydah 51452, Saudi Arabia
| | - António Raposo
- CBIOS (Research Center for Biosciences and Health Technologies), Universidade Lusófona de Humanidades e Tecnologias, Campo Grande 376, 1749-024 Lisboa, Portugal
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