A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design

Design Factors to Improve the Consistency and Sustainable User Experience of Responsive Interface Design

Computers have been extended to a variety of devices, such as smart phones, tablets, and smart watches, thereby increasing the importance of responsive interfaces across multi-terminal devices. To ensure a consistent and sustainable user experience for websites and software products, it is important to study the layout, design elements, and users’ visual perception of different terminal interfaces. In this paper, the multi-terminal interfaces of 40 existing responsive websites were studied in a hierarchical grouping experiment, and six typical interface layouts were classified and extracted. Then, the main design factors affecting interface consistency of the responsive website were extracted and classified through eye tracking and a questionnaire survey. Finally, taking a sales management software tool (SA) as an example for design application, we successfully created responsive interfaces across multi-terminal devices with a consistent and sustainable experience.

Use of Consumer Neuroscience in the Choice of Aromatisation as Part of the Shopping Atmosphere and a Way to Increase Sales Volume

The point of purchase is considered to be one of the few communication channels that is not yet saturated, and it has a relatively large potential for the future. A pleasant smell is also part of the shopping atmosphere. How smell affects customer behaviour and purchasing decisions is addressed by a relatively young scientific field, one of the existing kinds of sensory marketing—aroma marketing, otherwise called aromachology. Smell has mainly a subconscious influence; therefore, its examination is appropriate to be carried out using consumer neuroscience tools. This paper examined the perception of the shopping atmosphere in Slovak grocery shops and comprehensive interdisciplinary research on the impact of selected aromatic compounds on the cognitive and affective processes of the consumer, as well as the evaluation of the effectiveness of their implementation in food retail establishments. At the end of the paper, we recommend the possibilities of effective selection and the implementation of aromatisation of different premises, by which the retailer can achieve not only a more positive perception of the shopping atmosphere, but also an increase in retail turnover in individual sales sections.