The Status Quo and Prospect of Sustainable Development of Smart Clothing

Understanding consumers' intentions to purchase smart clothing using PLS-SEM and fsQCA

With the advancement of artificial intelligence (AI) and the Internet of Things (IoT), smart clothing, which has enormous growth potential, has developed to suit consumers' individualized demands in various areas. This paper aims to construct a model that integrates that technology acceptance model (TAM) and functionality-expressiveness-aesthetics (FEA) model to explore the key factors influencing consumers' smart clothing purchase intentions (PIs). Partial least squares structural equation modeling (PLS-SEM) was employed to analyze the data, complemented by fuzzy-set qualitative comparative analysis (fsQCA). The PLS-SEM results identified that the characteristics of functionality (FUN), expressiveness (EXP), and aesthetics (AES) positively and significantly affect perceived ease of use (PEOU), and only EXP affects perceived usefulness (PU). PU and PEOU positively impact consumers' attitudes (ATTs). Subsequently, PU and consumers' ATTs positively influence PIs. fsQCA revealed the nonlinear and complex interaction effects of the factors influencing consumers' smart clothing purchase behaviors and uncovered five necessary and six sufficient conditions for consumers' PIs. This paper furthers theoretical understanding by integrating the FEA model into the TAM. Additionally, on a practical level, it provides significant insights into consumers' intentions to purchase smart clothing. These findings serve as valuable tools for corporations and designers in strategizing the design and promotion of smart clothing. The results validate theoretical conceptions about smart clothing PIs and provide useful insights and marketing suggestions for smart clothing implementation and development. Moreover, this study is the first to explain smart clothing PIs using symmetric (PLS-SEM) and asymmetric (fsQCA) methods.

Artificial Intelligence Technology Driven Environmental Factors Extraction and Analysis Method in Traditional Clothing Handicraft

The application of artificial intelligence (AI) technology in the field of clothes can provide a good development mode and system under the social context of AI technology development. AI provides help for the development of intelligent clothing. Intelligent clothing is a high-tech product that integrates intelligent technology and clothing. It combines cutting-edge technologies in electronic information technology, sensor technology, textile science, and material science. In the extraction and analysis of environmental factors in clothing handicraft, AI technology has a considerable application prospect and a certain development potential. In order to improve the accuracy of environmental factors extraction in clothing handicraft, this paper uses convolutional neural network (CNN) to extract and analyze environmental factors in traditional clothing handicraft. We carried out experiments on the extraction of environmental factors in clothing handicrafts with pure color, few patterns, patterns, and complex background. The experimental results show that the CNN has a good effect on the extraction of environmental factors in clothing handicraft under different backgrounds. In addition, the model in this paper has good stability, accuracy, and feature extraction speed, which has high practical value and research significance.