1
|
Ayaviri-Nina VD, Jaramillo-Quinzo NS, Quispe-Fernández GM, Mahmud I, Alasqah I, Alharbi TAF, Alqarawi N, Carrascosa C, Saraiva A, Alfheeaid HA, Raposo A. Consumer Behaviour and Attitude towards the Purchase of Organic Products in Riobamba, Ecuador. Foods 2022; 11:foods11182849. [PMID: 36140976 PMCID: PMC9498123 DOI: 10.3390/foods11182849] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/16/2022] [Revised: 08/30/2022] [Accepted: 09/02/2022] [Indexed: 11/21/2022] Open
Abstract
The development of organic agriculture has been promoted worldwide to improve the nutritional health of families, and Ecuador is no exception. The aim of this research was to identify the behaviour and attitudes of consumers toward the commercialization of organic products in the city of Riobamba. This will help us to understand in what situations the consumers access these foods, the producer position in relation to the market, and to know their attitude towards these products. The study used a quantitative approach, and is descriptive, incorporating the deductive method and a non-experimental design. The techniques used were a survey as a source of data collection, with a sample including 195 consumers. Linear regression was applied to test the hypotheses; this made it possible to identify those demographic and cultural factors that determine, to a lesser extent, consumer purchase behaviour in regard to organic products. The study determined that motivation, emotions, and feelings are significantly related to the consumer’s attitude and purchase of organic products.
Collapse
Affiliation(s)
- Víctor Dante Ayaviri-Nina
- Centro de Investigación Para la Innovación y Desarrollo Regional (CIIDER), Facultad de Ciencias Políticas y Administrativas, Universidad Nacional de Chimborazo (UNACH), Riobamba 060103, Ecuador
| | - Nataly Sthefania Jaramillo-Quinzo
- Centro de Investigación Para la Innovación y Desarrollo Regional (CIIDER), Facultad de Ciencias Políticas y Administrativas, Universidad Nacional de Chimborazo (UNACH), Riobamba 060103, Ecuador
| | - Gabith Miriam Quispe-Fernández
- Centro de Investigación Para la Innovación y Desarrollo Regional (CIIDER), Facultad de Ciencias Políticas y Administrativas, Universidad Nacional de Chimborazo (UNACH), Riobamba 060103, Ecuador
| | - Ilias Mahmud
- Department of Public Health, College of Public Health and Health Informatics, Qassim University, Al Bukairiyah 52741, Saudi Arabia
| | - Ibrahim Alasqah
- Department of Public Health, College of Public Health and Health Informatics, Qassim University, Al Bukairiyah 52741, Saudi Arabia
| | - Talal Ali F Alharbi
- Department of Psychiatric and Mental Health and Community Health Nursing, College of Nursing, Qassim University, Buraydah 51452, Saudi Arabia
| | - Nada Alqarawi
- Department of Basic Medical Sciences, Unaizah College of Medicine and Medical Sciences, Qassim University, Unaizah 56432, Saudi Arabia
| | - Conrado Carrascosa
- Department of Animal Pathology and Production, Bromatology and Food Technology, Faculty of Veterinary, Universidad de Las Palmas de Gran Canaria, Trasmontaña s/n, 35413 Arucas, Spain
| | - Ariana Saraiva
- Department of Animal Pathology and Production, Bromatology and Food Technology, Faculty of Veterinary, Universidad de Las Palmas de Gran Canaria, Trasmontaña s/n, 35413 Arucas, Spain
| | - Hani A Alfheeaid
- Department of Food Science and Human Nutrition, College of Agriculture and Veterinary Medicine, Qassim University, Buraydah 51452, Saudi Arabia
| | - António Raposo
- CBIOS (Research Center for Biosciences and Health Technologies), Universidade Lusófona de Humanidades e Tecnologias, Campo Grande 376, 1749-024 Lisboa, Portugal
| |
Collapse
|
2
|
Segmentation of Consumer Preferences for Vegetables Produced in Areas Depressed by Drought. SUSTAINABILITY 2022. [DOI: 10.3390/su14106190] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 02/05/2023]
Abstract
The megadrought in Chile’s north and central zones has impacted the horticultural production of family farming. One way to mitigate these effects is by adding value to vegetables. However, no studies show the main attributes consumers value of vegetables produced in the megadrought zone. The study’s objective was to evaluate consumer preferences and identify segments based on the extrinsic attributes of vegetables grown in areas depressed by drought. We surveyed 946 vegetable buyers from the Antofagasta, Valparaiso, and Maule regions. Through the conjoint analysis technique, we identified that the main attributes preferred by consumers were presentation (45.3%) and type of vegetables (21.8%), followed by labeling (15.9%), producers (10.3%), and origin (6.7%). The cluster analysis revealed the existence of three segments. The largest segment is motivated by the way vegetables are presented (49.7%), followed by a second segment that values multi-attributes (31.9%) and a smaller segment that is interested in labeling (18.4%). These findings can help position these products in the market and raise awareness of family farming and the economic and production problems that they currently face.
Collapse
|