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IT-PMF: A Novel Community E-Commerce Recommendation Method Based on Implicit Trust. MATHEMATICS 2022. [DOI: 10.3390/math10142406] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/17/2022]
Abstract
It is well-known that data sparsity and cold start are two of the open problems in recommendation system research. Numerous studies have been dedicated to dealing with those two problems. Among these, a method of introducing user context information could effectively solve the problem of data sparsity and improve the accuracy of recommendation algorithms. This study proposed a novel approach called IT-PMF (Implicit Trust-Probabilistic Matrix Factorization) based on implicit trust, which consists of local implicit trust relationships and in-group membership. The study started from generating the user commodity rating matrix based on the cumulative purchases for items according to their historical purchase records to find the similarity of purchase behaviors and the number of successful interactions between users, which represent the local implicit trust relationship between users. The user group attribute value was calculated through a fuzzy c-means clustering algorithm to obtain the user’s in-group membership. The local implicit trust relationship and the user’s in-group membership were adjusted by the adaptive weight to determine the degree of each part’s influence. Then, the author integrated the user’s score of items and the user’s implicit trust relationship into the probabilistic matrix factorization algorithm to form a trusted recommendation model based on implicit trust relationships and in-group membership. The extensive experiments were conducted using a real dataset collected from a community E-commerce platform, and the IT-PMF method had a better performance in both MAE (Mean Absolute Error) and RMSE (Root Mean Square Error) indices compared with well-known existing algorithms, such as PMF (Probabilistic Matrix Factorization) and SVD (Single Value Decomposition). The results of the experiments indicated that the introduction of implicit trust into PMF could improve the quality of recommendations.
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Deng S, Qin J. Matrix factorization completed multicontext data for tensor-enhanced recommendation. JOURNAL OF INTELLIGENT & FUZZY SYSTEMS 2021. [DOI: 10.3233/jifs-210641] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/15/2022]
Abstract
Tensors have been explored to share latent user-item relations and have been shown to be effective for recommendation. Tensors suffer from sparsity and cold start problems in real recommendation scenarios; therefore, researchers and engineers usually use matrix factorization to address these issues and improve the performance of recommender systems. In this paper, we propose matrix factorization completed multicontext data for tensor-enhanced algorithm a using matrix factorization combined with a multicontext data method for tensor-enhanced recommendation. To take advantage of existing user-item data, we add the context time and trust to enrich the interactive data via matrix factorization. In addition, Our approach is a high-dimensional tensor framework that further mines the latent relations from the user-item-trust-time tensor to improve recommendation performance. Through extensive experiments on real-world datasets, we demonstrated the superiority of our approach in predicting user preferences. This method is also shown to be able to maintain satisfactory performance even if user-item interactions are sparse.
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Affiliation(s)
- Shangju Deng
- College of Information Sciences and Technology, School of Information Science and Engineering, Xinjiang University, Urumqi, China
- Key Laboratory of Signal Detection and Processing, Xinjiang Uygur Autonomous Region, Xinjiang University, Urumqi, China
| | - Jiwei Qin
- College of Information Sciences and Technology, School of Information Science and Engineering, Xinjiang University, Urumqi, China
- Key Laboratory of Signal Detection and Processing, Xinjiang Uygur Autonomous Region, Xinjiang University, Urumqi, China
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