The Role of Symmetry in the Aesthetics of Residential Building Façades Using Cognitive Science Methods

Correlation research on visual behavior and cognition of impression against localized church facades in China

Churches in China are material witnesses of cultural dissemination, and their architectural forms are in the process of localization. In order to determine the optimal degree of localization of church facades as well as to study the correlation between visual behavior and subjective cognition, five church facades with different degrees of localization were selected in present study, and the questionnaire survey as well as eye-tracking technology were used to collect data from two aspects: subjective cognition (the impression and acceptance levels) and objective eye movement (the first fixation duration, total fixation duration, fixation count, and visit count). The results showed the differences in public perceptions of church facades, and the impression of participants was continuously enhanced with the increasing of localization degree of church facade, while the acceptance level showed a U-shaped change. What's more, the correlation between the impression level and the first fixation duration was found to be 0.910, the Pearson coefficient between the acceptance level and the total fixation duration was found to be 0.928, indicating that eye-tracking indicators could accurately reflect the subjective cognition of the public. Performed analyses demonstrated that eye-tracking technology would provides an important technical mean for the design, conservation, and renewal of building facades.

The consumers' response to product design: a narrative review

This paper reviews the research ideas around consumer response to product design. From the product side, we discuss the most significant design features preferred by average consumers, such as aesthetics and utility. And from the consumer side, we investigate the human factors influencing consumer perceptions. We present the main approaches used to measure the consumer response to product design and summarize the multiple biases that occur during the evaluation. Finally, we present in detail the most commonly used methods to analyze consumer response data and their roles in the design evaluation context. Practitioner Summary: To answer the question: What causes differences in design response? We summarise the research findings related to product design features and human factors. We highlight the biases that can emerge from the measurement approach. And discuss the most common analysis methods used for product design response information.

Application of Neuroscience Tools in Building Construction – An Interdisciplinary Analysis

Interdisciplinary integration is a new driving force in development of science and technology. Neuroscience, a powerful tool for studying human physiology and psychology that is greatly interconnected with the field of building construction, has attracted numerous research attention. In this paper, we systematically review the interdisciplinary applications of neuroscience tools using bibliometric methods. We report that the built environment, construction safety, architectural design, and occupational health are the main areas of research attention, while thermal comfort, air quality, hazard recognition, safety training, aesthetic design, and biophilic design, among others, comprise the most frequently studied topics with regards to application of neuroscience tools. Currently, eye tracking and the electroencephalogram are the most commonly used tools in the field of building construction, while functional near-infrared spectroscopy, functional magnetic resonance imaging and trigeminal nerve stimulation are still at their initial stage of application.