Visual speech influences speech perception immediately but not automatically

Semantic priming from McGurk words: Priming depends on perception

The McGurk effect is an illusion in which visible articulations alter the perception of auditory speech (e.g., video 'da' dubbed with audio 'ba' may be heard as 'da'). To test the timing of the multisensory processes that underlie the McGurk effect, Ostrand et al. Cognition 151, 96-107, 2016 used incongruent stimuli, such as auditory 'bait' + visual 'date' as primes in a lexical decision task. These authors reported that the auditory word, but not the perceived (visual) word, induced semantic priming, suggesting that the auditory signal alone can provide the input for lexical access, before multisensory integration is complete. Here, we conceptually replicate the design of Ostrand et al. (2016), using different stimuli chosen to optimize the success of the McGurk illusion. In contrast to the results of Ostrand et al. (2016), we find that the perceived (i.e., visual) word of the incongruent stimulus usually induced semantic priming. We further find that the strength of this priming corresponded to the magnitude of the McGurk effect for each word combination. These findings suggest, in contrast to the findings of Ostrand et al. (2016), that lexical access makes use of integrated multisensory information which is perceived by the listener. These findings further suggest that which unimodal signal of a multisensory stimulus is used in lexical access is dependent on the perception of that stimulus.

Audiovisual and lexical cues do not additively enhance perceptual adaptation

When listeners experience difficulty in understanding a speaker, lexical and audiovisual (or lipreading) information can be a helpful source of guidance. These two types of information embedded in speech can also guide perceptual adjustment, also known as recalibration or perceptual retuning. With retuning or recalibration, listeners can use these contextual cues to temporarily or permanently reconfigure internal representations of phoneme categories to adjust to and understand novel interlocutors more easily. These two types of perceptual learning, previously investigated in large part separately, are highly similar in allowing listeners to use speech-external information to make phoneme boundary adjustments. This study explored whether the two sources may work in conjunction to induce adaptation, thus emulating real life, in which listeners are indeed likely to encounter both types of cue together. Listeners who received combined audiovisual and lexical cues showed perceptual learning effects similar to listeners who only received audiovisual cues, while listeners who received only lexical cues showed weaker effects compared with the two other groups. The combination of cues did not lead to additive retuning or recalibration effects, suggesting that lexical and audiovisual cues operate differently with regard to how listeners use them for reshaping perceptual categories. Reaction times did not significantly differ across the three conditions, so none of the forms of adjustment were either aided or hindered by processing time differences. Mechanisms underlying these forms of perceptual learning may diverge in numerous ways despite similarities in experimental applications.