Self-related objects increase alertness and orient attention through top-down saliency

Self-referential information optimizes conflict adaptation

Self-referential information has been shown to optimize behavioral performance in various domains. The present study examined the role of self-referential information as a cue to enhance cognitive control and, more specifically, conflict adaptation. A revised color Stroop task was used with stimuli consisting of possessive pronouns and color words (e.g., "my green"). The results showed that self-referential information reduced conflict adaptation (the congruency sequence effect at trial level in Experiment 1, at block level in Experiment 2, and the list-wide proportion congruency effect at block level in Experiment 3). These findings suggest that self-referential information can act as a cue to optimize conflict adaptation. This study highlights the role of self-referential information in cognitive control adjustments.

Self-Prioritization Reconsidered: Scrutinizing Three Claims

Such is the power of self-relevance, it has been argued that even arbitrary stimuli (e.g., shapes, lines, colors) with no prior personal connection are privileged during information processing following their association with the self (i.e., self-prioritization). This prioritization effect, moreover, is deemed to be stimulus driven (i.e., automatic), grounded in perception, and supported by specialized processing operations. Here, however, we scrutinize these claims and challenge this viewpoint. Although self-relevance unquestionably influences information processing, we contend that, at least at present, there is limited evidence to suggest that the prioritization of arbitrary self-related stimuli is compulsory, penetrates perception, and is underpinned by activity in a dedicated neural network. Rather, self-prioritization appears to be a task-dependent product of ordinary cognitive processes.

Electrophysiological correlates of self-prioritization

Personally relevant stimuli exert a powerful influence on social cognition. What is not yet fully understood, however, is how early in the processing stream self-relevance influences decisional operations. Here we used a shape-label matching task in conjunction with electroencephalography and computational modeling to explore this issue. A theoretically important pattern of results was observed. First, a standard self-prioritization effect emerged indicating that responses to self-related items were faster and more accurate than responses to other-related stimuli. Second, a hierarchical drift diffusion model analysis revealed that this effect was underpinned by the enhanced uptake of evidence from self-related stimuli. Third, self-other discrimination during matching trials was observed at both early posterior N1 and late centro-parietal P3 components. Fourth, whereas the N1 was associated with the rate of information accumulation during decisional processing, P3 activity was linked with the evidential requirements of response selection. These findings elucidate the electrophysiological correlates of self-prioritization.

Visuospatial perception is not affected by self-related information

Previous research suggests that attention is drawn by self-related information. Three online experiments were conducted to investigate whether self-related stimuli alter visuospatial perceptual judgments. In a matching task, associations were learned between labels ('Yourself'/friend/stranger's name) paired with cues. Cues were coloured outlines (Experiment 1, N = 135), geometric shapes (Experiment 2, N = 102), or coloured gradients (Experiment 3, N = 110). Visuospatial perception bias was measured with a greyscales task. Cues were presented prior to, and/or alongside greyscales. We hypothesized there would be a bias towards the self-related cue. In all experiments, we found a self-related bias in the matching task. Furthermore, there was an overall leftward visuospatial perceptual bias (pseudoneglect). However, we found anecdotal to moderate evidence for the absence of an effect of self-related cues on visuospatial perception judgments. Although self-related stimuli influence how our attention is oriented to stimuli, attention mechanisms that influence perceptual judgements are seemingly not affected by a self-bias.