A new type of pictorial database: The Bicolor Affective Silhouettes and Shapes (BASS)

The good, the bad, and the red: implicit color-valence associations across cultures

Cultural differences-as well as similarities-have been found in explicit color-emotion associations between Chinese and Western populations. However, implicit associations in a cross-cultural context remain an understudied topic, despite their sensitivity to more implicit knowledge. Moreover, they can be used to study color systems-that is, emotional associations with one color in the context of an opposed one. Therefore, we tested the influence of two different color oppositions on affective stimulus categorization: red versus green and red versus white, in two experiments. In Experiment 1, stimuli comprised positive and negative words, and participants from the West (Austria/Germany), and the East (Mainland China, Macau) were tested in their native languages. The Western group showed a significantly stronger color-valence interaction effect than the Mainland Chinese (but not the Macanese) group for red-green but not for red-white opposition. To explore color-valence interaction effects independently of word stimulus differences between participant groups, we used affective silhouettes instead of words in Experiment 2. Again, the Western group showed a significantly stronger color-valence interaction than the Chinese group in red-green opposition, while effects in red-white opposition did not differ between cultural groups. Our findings complement those from explicit association research in an unexpected manner, where explicit measures showed similarities between cultures (associations for red and green), our results revealed differences and where explicit measures showed differences (associations with white), our results showed similarities, underlining the value of applying comprehensive measures in cross-cultural research on cross-modal associations.

ISIEA: An image database of social inclusion and exclusion in young Asian adults

Human beings have a fundamental need to belong. Evaluating and dealing with social exclusion and social inclusion events, which represent negative and positive social interactions, respectively, are closely linked to our physical and mental health. In addition to traditional paradigms that simulate scenarios of social interaction, images are utilized as effective visual stimuli for research on socio-emotional processing and regulation. Since the current mainstream emotional image database lacks social stimuli based on a specific social context, we introduced an open-access image database of social inclusion/exclusion in young Asian adults (ISIEA). This database contains a set of 164 images depicting social interaction scenarios under three categories of social contexts (social exclusion, social neutral, and social inclusion). All images were normatively rated on valence, arousal, inclusion score, and vicarious feeling by 150 participants in Study 1. We additionally examined the relationships between image ratings and the potential factors influencing ratings. The importance of facial expression and social context in the image rating of ISIEA was examined in Study 2. We believe that this database allows researchers to select appropriate materials for socially related studies and to flexibly conduct experimental control.