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Bui N, Pham L, Williamson S, Mohebbi C, Le H. Intention to Use Mobile Commerce. INTERNATIONAL JOURNAL OF ENTERPRISE INFORMATION SYSTEMS 2020. [DOI: 10.4018/ijeis.2020010101] [Citation(s) in RCA: 4] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/09/2022]
Abstract
With mobile technologies' rapid development involving wireless networks and internet infrastructure, e-commerce has been evolving into a new, more significant phase: mobile commerce. Businesses throughout the world are highly motivated to invest in mobile commerce infrastructure and deploy their mobile commerce strategies as a source of sustainable competitive advantage to maintain existing and attract new customers. As probably the first systematic and comprehensive effort to date, this study analyzes the factors affecting customers' intention to use mobile commerce in Vietnam. The results show that perceived ease of use, perceived usefulness, variety of services, and trialability have both direct and indirect positive (via perceived usefulness) impacts on intention to use mobile commerce, while trust and social influence have indirect positive impacts on intention to use mobile commerce in Vietnam. Cost does not have any impact on intention to use mobile commerce in Vietnam. The results of this study are also compared with that of studies on mobile commerce conducted in China and Malaixia by Chong et al. Theoretical and practical implications, especially for helping businesses understand how to capture more customers in a rapidly developing country, Vietnam, are discussed.
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Affiliation(s)
- Nhuong Bui
- National Economics University, Hanoi, Vietnam
| | - Long Pham
- University of Louisiana, Monroe, USA & Thuyloi University, Hanoi, Vietnam
| | | | | | - Hanh Le
- University of Louisiana, Monroe, USA
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Pham L, Williamson S, Mohebbi C, Nguyen B, Nguyen H. The Mediating Role of Perceived Value in the Effect of Multi-Dimensional Risk in Mobile Banking. INTERNATIONAL JOURNAL OF ENTERPRISE INFORMATION SYSTEMS 2019. [DOI: 10.4018/ijeis.2019100101] [Citation(s) in RCA: 3] [Impact Index Per Article: 0.6] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/09/2022]
Abstract
This study examines which risk factors contribute most to perceived risk in Vietnam's mobile banking environment; explores the relationships among perceived risk, perceived value and intention to use mobile banking in Vietnam's mobile banking environment; and investigates any mediating role perceived value may have in the relationship between perceived risk and intention to use mobile banking in Vietnam's mobile banking environment. A convenience sample of 403 respondents who were customers of one of the largest joint stock commercial banks in Vietnam was used. The results of this study indicated that perceived risk is negatively related to intention to use mobile banking; that perceived value is positively associated with intention to use mobile banking; that perceived risk is negatively related to perceived value; and that perceived value plays a partial mediating role in the relationship between perceived risk and intention to use mobile banking.
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Affiliation(s)
- Long Pham
- School of Management, College of Business and Social Sciences, University of Louisiana at Monroe, Monroe, USA & Department of Economics and Management, Thuyloi University, Hanoi, Vietnam
| | - Stan Williamson
- School of Management, College of Business and Social Sciences, University of Louisiana at Monroe, Monroe, USA
| | - Cyrus Mohebbi
- School of Business, New York University, New York City, USA
| | - Binh Nguyen
- Military Commercial Joint Stock Bank, Hanoi, Viet Nam
| | - Hien Nguyen
- Vietnam - Japan Institute for Human Resources Development, Foreign Trade University, Hanoi, Vietnam
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