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Setting the future of digital and social media marketing research: Perspectives and research propositions. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT 2021. [DOI: 10.1016/j.ijinfomgt.2020.102168] [Citation(s) in RCA: 253] [Impact Index Per Article: 84.3] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/23/2022]
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Daradkeh MK, Sabbahein HAS. Factors Influencing the Adoption of Mobile Application Development Platforms. INTERNATIONAL JOURNAL OF ENTERPRISE INFORMATION SYSTEMS 2019. [DOI: 10.4018/ijeis.2019100103] [Citation(s) in RCA: 6] [Impact Index Per Article: 1.2] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/09/2022]
Abstract
Mobile application development platforms (MADPs) vary in terms of their development capabilities and competency to fulfill the specific needs of organizations. Therefore, acknowledging the most appropriate MADP to adopt remains a challenging task for many organizations. Aiming to investigate the key factors of MADPs adoption in organizations, this study analyzed 1200 online evaluation reviews for six widely used MADPs posted by mobile applications developers. Based on the content analysis of online reviews, 26 factors emerged as significant contributors to the adoption decision of MADPs from the standpoint of developers. These factors were integrated into a conceptual framework of MADPs adoption based on the technology-organization-environment (TOE) framework. The results of this study indicate that in addition to the technological capabilities, the adoption decision of MADPs depends on several organizational and environmental factors. These results provide not only a theoretical foundation for further research on MADPs adoption but also offers actionable guidance for practical implementation.
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