Do Behavioral Observations Make People Catch the Goal? A Meta-Analysis on Goal Contagion

Supporting study registration to reduce research waste

An estimated 82-89% of ecological research and 85% of medical research has limited or no value to the end user because of various inefficiencies. We argue that registration and registered reports can enhance the quality and impact of ecological research. Drawing on evidence from other fields, chiefly medicine, we support our claim that registration can reduce research waste. However, increasing registration rates, quality and impact will be very slow without coordinated effort of funders, publishers and research institutions. We therefore call on them to facilitate the adoption of registration by providing adequate support. We outline several aspects to be considered when designing a registration system that would best serve the field of ecology. To further inform the development of such a system, we call for more research to identify the causes of low registration rates in ecology. We suggest short- and long-term actions to bolster registration and reduce research waste.

Ripples in the pond: Evidence for contagious cooperative role modeling through moral elevation and calling in a small pre-study

Existing research has identified the importance of role models in the imitation of cooperative behaviors. This Pre-Study attempted to explore the contagion effects of cooperative models. Drawing on goal contagion theory, we proposed that encountering cooperative models could catalyze participants’ cooperation when participants joined new groups without role models, and that moral elevation and calling would play a chain-mediating role in this process. To test the hypothesis, we designed a four-person public goods game consisting of two phases in which participants were formed into teams with different people in each phase. We randomly assigned 108 participants to either a consistent contributor (CC) or control condition. The only difference was that participants in the CC condition encountered a cooperative role model (i.e., CC) in the first phase, while those in the control group did not. The results moderately supported all hypotheses. Briefly, our findings provide empirical evidence supporting the two processes of goal contagion theory: when individuals encounter a CC, they first make inferences about the CC’s goal, as reflected by moral elevation, and then adopt the model’s prosocial goals (i.e., calling), resulting in increased cooperative behaviors in new groups. These findings could extend our understanding of the contagion effect of cooperative modeling, but require high-powered replication studies before such conclusions can be drawn.