Zheng SY, Chen R, Liu H, Li J, Fahad S, Li B. Corporate social responsibility initiatives and their role in firms' reputation and green economic recovery through organizational trust.
Environ Sci Pollut Res Int 2023;
30:101817-101828. [PMID:
37659017 DOI:
10.1007/s11356-023-29259-1]
[Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [MESH Headings] [Grants] [Track Full Text] [Subscribe] [Scholar Register] [Received: 01/10/2023] [Accepted: 08/06/2023] [Indexed: 09/05/2023]
Abstract
Maintaining operations in the face of crises like COVID-19 is difficult. Using the stakeholder theory, this study examines the impact of corporate social responsibility (CSR) programs targeting company employees. Their social position and the likelihood of a green economic rebound (GER) are evaluated. Evidence shows that employee-focused CSR activities implemented by tourism boost organizational GER by fostering a more trusting work environment for their staff. Management and non-management staff at Chinese Tourism were polled using a non-probabilistic convenience sample and a 5-point Likert scale. Structured equation modeling was used to conduct structural analyses. Employee-focused CSR is a significant predictor of a firm reputation in the Chinese tourism industry. In addition, it is found that trust inside the organization acts as a go-between. The evidence also supports the hypothesis that a company's rising profile triggers GER. This research delves deeply into the connection between employees' perceptions of a company's employee-focused CSR initiatives, that company's reputation in the community, and employees' general enthusiasm for their job, a group that has been understudied until now. The findings are helpful for tourism management because they show them how to employ employee-focused CSR activities to strengthen connections with internal stakeholders while also using that reputation to shift to a greener way of doing business.
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