Leveraging carbon label to achieve low-carbon economy: Evidence from a survey in Chinese first-tier cities.
JOURNAL OF ENVIRONMENTAL MANAGEMENT 2021;
286:112201. [PMID:
33636627 DOI:
10.1016/j.jenvman.2021.112201]
[Citation(s) in RCA: 5] [Impact Index Per Article: 1.7] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Received: 04/11/2020] [Revised: 02/03/2021] [Accepted: 02/12/2021] [Indexed: 06/12/2023]
Abstract
Carbon label is an important tool for countries to achieve green economy in the context of global climate change. Since the public is the end consumer of carbon-labeled products, understanding their attitudes towards carbon label is crucial for the future development of carbon labeling system. Under this background, we conduct a survey on consumers' perception of carbon-labeled electrical and electronic products (CEP) in Chinese first-tier cities. Consumers' premium willingness to pay (WTP) for CEP and its influencing factors are explored. After correcting the possible estimation bias by a sample selection model, we find that 85.97% of respondents are willing to pay more for carbon-labeled products. Besides, males, respondents who are younger or richer, or with underage children at home are more willing to pay a premium for carbon-labeled products. The degree of trust and understanding of carbon label also has a positive impact on the premium WTP. As for the specific value of premium WTP, an additional 7.85% of the original price for CEP is willing to be paid. The above findings can provide targeted reference for policymakers in pricing carbon-labeled products, and also yield effective policy recommendations for the future development of carbon label system.
Collapse