Evaluative conditioning increases with temporal contiguity. The influence of stimulus order and stimulus interval on evaluative conditioning

Evaluative conditioning (EC) is a change in valence that is due to pairing a conditioned stimulus (CS) with another, typically valent, unconditioned stimulus (US). This paper investigates how basic presentation parameters moderate EC effects. In two studies we tested the effectiveness of different temporal relations of the CS and the US, that is, the order in which the stimuli were presented and the temporal distance between them. Both studies showed that the size of EC effects was independent of the presentation order of CS and US within a stimulus pair. Contrary to classical conditioning effects, EC effects are thus not most pronounced after CS-first presentations. Furthermore, as shown in Experiment 2, EC effects increased in magnitude as the temporal interval between CS and US presentations decreased. Experiment 1 showed largest EC effects in the condition with simultaneous presentations - which can be seen as the condition with the temporally closest presentation. In this Experiment stimuli were presented in two different modalities, which might have facilitated simultaneous processing. In Experiment 2, in which all stimuli were presented visually, this advantage of simultaneous presentation was not found. We discuss practical and theoretical implications of our findings.

Modelling response selection in task switching: testing the contingent encoding assumption

The contingent encoding assumption is the idea that response selection in task-switching situations does not begin until the cue and the target have both been encoded. The authors tested the assumption by manipulating response congruency, stimulus order, and stimulus onset asynchrony (SOA) in two experiments. They found evidence of response selection prior to cue encoding for congruent targets with target-cue order at a long SOA, indicating that the contingent encoding assumption is invalid. The authors describe how contingent encoding can be removed from an existing task-switching model by introducing baseline evidence--task-neutral evidence that serves as a baseline for response selection prior to stimulus encoding. Simulations revealed that the modified model could reproduce the full pattern of response time data and generate responses prior to cue encoding. The authors conclude by discussing directions for further model development.