The Neural Representation of Relational- and Collective-Self: Two Forms of Collectivism

The collectivism can be divided into two forms: relational collectivism and group collectivism. According to the cognitive representation of self, relational collectivism emphasizes the relational-self and group collectivism privileges the collective-self. However, it remains uncertain whether there is a difference between relational-self and collective-self under Chinese collectivism cultural. To address the above issue, the present study examined the neural representation of relational-self and collective-self during trait judgment tasks using functional magnetic resonance imaging (fMRI). The results showed that relational-self-reference compared with collective-self-reference generated stronger medial prefrontal cortex (MPFC) activity, indicating relational-self was more closeness and important in the self-concept than collective-self under East Asian cultural background. Relational-self and collective-self are unequally represented in the MPFC, providing direct neural evidence that the collectivism in China can be divided into relational collectivism and group collectivism.

Nostalgia Proneness and the Collective Self

In two studies, we examined the association between nostalgia proneness (i.e., trait-level nostalgia) and importance of the collective self. In Study 1, we tested and supported the hypothesis that nostalgia proneness is positively correlated with relational collectivism, which entails an emphasis on one’s connections with close others and small social networks. In Study 2, we demonstrated that nostalgia proneness is also positively correlated with group collectivism, which emphasizes one’s membership in more abstract, larger social groups or categories, and was reflected in increased identification with a national ingroup. These findings offer insight into the nature of nostalgia proneness—a consequential and stable personality trait.