Using the implicit association test to measure self-esteem and self-concept

A Smart Unconscious? Procedural Origins of Automatic Partner Attitudes in Marriage

The paper examines potential origins of automatic (i.e., unconscious) attitudes toward one's marital partner. It tests the hypothesis that early experiences in conflict-of-interest situations predict one's later automatic inclination to approach (or avoid) the partner. A longitudinal study linked daily experiences in conflict-of-interest situations in the initial months of new marriages to automatic evaluations of the partner assessed four years later using the Implicit Associations Test. The results revealed that partners who were initially (1) treated less responsively and (2) evidenced more self-protective and less connectedness-promoting "if-then" contingencies in their thoughts and behavior later evidenced less positive automatic partner attitudes. However, these factors did not predict changes in love, satisfaction, or explicit beliefs about the partner. The findings hint at the existence of a "smart" relationship unconscious that captures behavioral realities conscious reflection can miss.

Beyond WEIRD: Towards a broad-based behavioral science

In our response to the 28 (largely positive) commentaries from an esteemed collection of researchers, we (1) consolidate additional evidence, extensions, and amplifications offered by our commentators; (2) emphasize the value of integrating experimental and ethnographic methods, and show how researchers using behavioral games have done precisely this; (3) present our concerns with arguments from several commentators that separate variable “content” from “computations” or “basic processes”; (4) address concerns that the patterns we highlight marking WEIRD people as psychological outliers arise from aspects of the researchers and the research process; (5) respond to the claim that as members of the same species, humans must have the same invariant psychological processes; (6) address criticisms of our telescoping contrasts; and (7) return to the question of explaining why WEIRD people are psychologically unusual. We believe a broad-based behavioral science of human nature needs to integrate a variety of methods and apply them to diverse populations, well beyond the WEIRD samples it has largely relied upon.

Eye Gaze as Relational Evaluation: Averted Eye Gaze Leads to Feelings of Ostracism and Relational Devaluation

Eye gaze is often a signal of interest and, when noticed by others, leads to mutual and directional gaze. However, averting one’s eye gaze toward an individual has the potential to convey a strong interpersonal evaluation. The averting of eye gaze is the most frequently used nonverbal cue to indicate the silent treatment, a form of ostracism. The authors argue that eye gaze can signal the relational value felt toward another person. In three studies, participants visualized interacting with an individual displaying averted or direct eye gaze. Compared to receiving direct eye contact, participants receiving averted eye gaze felt ostracized, signaled by thwarted basic need satisfaction, reduced explicit and implicit self-esteem, lowered relational value, and increased temptations to act aggressively toward the interaction partner.

Assessing the Seeds of Relationship Decay

Using two longitudinal samples, we sought to identify the beginnings of relationship decay by validating the partner-focused go/no-go association task (partner-GNAT), an implicit measure assessing evaluations of romantic partners. In Study 1, we assessed positive and negative attitudes using generic positive and negative stimulus words (e.g., gift and death, respectively) as targets, whereas in Study 2, we used relationship-specific positive and negative stimulus words (e.g., accepting and attacking, respectively) as targets. Results from both samples showed that positive implicit partner evaluations were associated with a reduced risk of breakup over the following 12 months, even after controlling for self-reported relationship satisfaction, hostile conflict, and neuroticism. This suggests that the earliest seeds of relationship decay might be found within attitudes that subjects might be unaware of or are unable or unwilling to report. Both studies also offered support for the importance of negative implicit partner evaluations. In Study 1, this support was in the form of an interaction (revealing that individuals with both low positive and high negative evaluations were at greatest risk for breakup). In Study 2, this support was in the form of a main effect (negative implicit partner evaluations marginally predicted increased risk of breakup).

Is implicit self-esteem linked to shape and weight concerns in restrained and unrestrained eaters?

Implicit self-esteem and its link to body shape and weight concerns were examined among restrained (n=32) and unrestrained eaters (n=39). Implicit self-esteem was assessed in an Implicit Association Test before and after increasing the participants' awareness of their own body shape and weight. The results showed a differential direction of change of implicit self-esteem in both groups: Whereas implicit self-esteem increased for unrestrained eaters, it decreased descriptively for restrained eaters. This suggests that restrained eating status and/or initial level of body dissatisfaction might determine whether implicit self-esteem decreases or increases as a result of an activation of body schema.

Malleability of Attitudes or Malleability of the IAT?

In the current set of experiments, we establish, and explore the consequences of, the imprecision that characterizes the attribute response labels typically employed in the Implicit Association Test (IAT). In Experiment 1, we demonstrate the malleability of the IAT, as conventionally implemented. IAT scores are shown to be influenced by perspective mindsets induced by an unrelated preceding task. Then, we explore how the malleability of the IAT can lead to the inference that attitude change has occurred even when there is very good reason to believe it has not (Experiment 2), and conversely, how it can obscure the detection of attitude change when such change is indeed likely to have occurred (Experiment 3). We provide conceptual explanations for these discrepancies and suggest methodological improvements to enhance the specificity of IAT measures.

Cultural psychology

Humans are a cultural species, constantly navigating a complex web of culturally bound practices, norms, and worldviews. This article provides a brief overview of the relatively young field of cultural psychology, which investigates the many ways psychology and culture interweave with one another. Highlighting the cultural nature of the human species, it draws upon research on cultural evolution, enculturation, and developmental processes. This review further summarizes a number of cultural differences in how people perceive the self, and the behavioral consequences that follow from these differences, in the domains of internal and external attribution styles, motivations for self-enhancement, approach/avoidance, primary and secondary control, as well as motivations for distinctiveness and conformity. Additionally, the review discusses research on the intersection of culture and emotion, as well as cultural differences in cognition, perception, and reasoning. Copyright © 2010 John Wiley & Sons, Ltd. For further resources related to this article, please visit the WIREs website.

Confabulation, delusion, and anosognosia: motivational factors and false claims

False claims are a key feature of confabulation, delusion, and anosognosia. In this paper we consider the role of motivational factors in such claims. We review motivational accounts of each symptom and consider the evidence adduced in support of these accounts. In our view the evidence is strongly suggestive of a role for motivational factors in each domain. Before concluding, we widen the focus by outlining a tentative general taxonomy of false claims, including false claims that occur in clinical settings as well as more garden-variety false claims, and incorporating both motivational and nonmotivational approaches to explaining such claims.

Prejudice Implicit Association Test Effects

Self-concept is accessible information that can be used when facing a demanding task. Based on findings suggesting that effects observed in Implicit Association Tests (IATs) could be partially explained by the procedural features of the task, we investigated the role of participants’ self-inclusion in target categories for group IATs. We propose that IAT constraints lead participants to use self-relevant heuristics related to their membership of target categories in order to respond rapidly, which contributes to IAT group preferences. Thus positive IAT effects should dramatically diminish if participants were induced not to use self-related heuristics. Study 1 showed that when mapping outgroup names and idiosyncratic characteristics of participants onto the same category during the IAT task, the IAT effect no longer occurs. Study 2 replicated these findings when associating outgroup-participants’ idiosyncratic characteristics prior to the completion of the standard IAT. Therefore inhibiting the use of self-related heuristics reduces IAT effects. The implications of our results for the construct validity of prejudice IATs are discussed.

Predictive Validity of IAT Aggressiveness in the Context of Provocation

This study examines the extent to which implicit measures of aggressiveness predict actual aggressive behavior in response to provocation. Participants (n = 77) completed implicit measures of aggressiveness, were or were not exposed to insult from an experimenter, evaluated the performance of the experimenter (i.e., opportunity for aggressive behavior), and completed explicit measures of aggressiveness. Results showed that the implicit measure of aggressiveness significantly predicted aggressive behavior in response to provocation, whereas it was not predictive when there was no provocation. The discussion deals with the validity of implicit measures as predictors of aggressive behavior and their moderators.

Easier When Done Than Said!

Evidence for the criterion validity of indirect self-esteem measures is still limited, with only some studies finding effects of implicit (ISE) independent of explicit (ESE) self-esteem. This may be due to the fact that studies predicting actual behavior are particularly rare. The present study contributes evidence to the predictive validity of the Implicit Association Test and a recently developed self-judgment task under cognitive load. We used criteria beyond self-report: experimenter ratings of anxiety, linguistic aspects of anxiety, and spontaneous self-confident behaviors. Using paired criteria, we tested a double dissociation of ISE and ESE. Results supported our hypothesis: ISE predicted self-confident behaviors or aspects of anxiety that ESE was not able to predict, and vice versa. Thus, differential predictive validity of both measures of self-esteem was demonstrated. With behavioral criteria that tapped into impulsive processes, ISE was a better predictor than ESE was.

Development of an implicit overall well-being measure using the Implicit Association Test

Usually, well-being has been measured by means of questionnaires or scales. Although most of these methods have a high level of reliability and validity, they present some limitations. In order to try to improve well-being assessment, in the present work, the authors propose a new complementary instrument: The Implicit Overall Well-Being Measure (IOWBM). The Implicit Association Test (IAT) was adapted to measure wellbeing by assessing associations of the self with well-being-related words. In the first study, the IOWBM showed good internal consistency and adequate temporal reliability. In the second study, it presented weak correlations with explicit well-being measures. The third study examined the validity of the measure, analyzing the effect of traumatic memories on implicit well-being. The results showed that people who remember a traumatic event presented low levels of implicit well-being compared with people in the control condition.

Attitudes toward overweight individuals among fitness center employees: an examination of contextual effects

Our study assessed implicit and explicit evaluations of overweight individuals among a sample of fitness center employees (N = 70). Participants completed a general demographics questionnaire and an explicit, self-report Antifat Attitudes Test (AFAT). Participants also completed two Implicit Association Tests (IATs) to measure implicit attitudes toward overweight individuals. In one IAT participants responded to pictures of overweight and thin individuals in a neutral context. A second IAT required participants to respond to pictures of the same individuals exercising on a treadmill. Consistent with hypotheses, average scores fell below the midpoint on the AFAT subscales, suggesting an absence of a significant explicit bias. The sample exhibited moderately strong implicit weight biases, however, in both the neutral (IAT D = .39) and exercise contexts (IAT D = .39). The findings do not support the premise that implicit biases against overweight individuals vary according to the context in which the judgments are made.

Base rate effects on the IAT

We investigated the influence of stimulus base rates on the Implicit Association Test (IAT). Using an East/West-German attitude-IAT, we demonstrated that both overall response speed and differential response speed underlying IAT effects depend on the relative frequencies of the stimulus categories. First, when those stimuli that are more common in reality also occurred more frequently in the stimulus list, response speed generally increased. Second, IAT effects increased when congruent blocks profited from the compatibility of frequency-based response biases (i.e., frequent target stimuli and frequent valence stimuli mapped onto the same response key), whereas IAT effects decreased when incongruent trial blocks profited from response compatibility. These findings demonstrate that the stimulus context moderates the magnitude of the IAT effect. Simultaneously, they highlight the need to explore the extent to which implicit measures reflect properties of the task or the environment rather than attributes of test-takers.

Do Automatic Self-Associations Relate to Suicidal Ideation?

Dysfunctional self-schemas are assumed to play an important role in suicidal ideation. According to recent information-processing models, it is important to differentiate between ‘explicit’ beliefs and automatic associations. Explicit beliefs stem from the weighting of propositions and their corresponding ‘truth’ values, while automatic associations reflect more simple associations in memory. Both types of associations are assumed to have different functional properties and both may be involved in suicidal ideation. Thus far, studies into self-schemas and suicidal ideation focused on the more explicit, consciously accessible traces of self-schemas and predominantly relied on self-report questionnaires or interviews. To complement these ‘explicit’ findings and more directly tap into self-schemas, this study investigated automatic self-associations in a large scale community sample that was part of the Netherlands Study of Depression and Anxiety (NESDA). The results showed that automatic self-associations of depression and anxiety were indeed significantly related to suicidal ideation and past suicide attempt. Moreover, the interactions between automatic self-depressive (anxious) associations and explicit self-depressive (anxious) beliefs explained additional variance over and above explicit self-beliefs. Together these results provide an initial insight into one explanation of why suicidal patients might report difficulties in preventing and managing suicidal thoughts.

What motivates participation in violent political action: selective incentives or parochial altruism?

In standard models of decision making, participation in violent political action is understood as the product of instrumentally rational reasoning. According to this line of thinking, instrumentally rational individuals will participate in violent political action only if there are selective incentives that are limited to participants. We argue in favor of an alternate model of political violence where participants are motivated by moral commitments to collective sacred values. Correlative and experimental empirical evidence in the context of the Israeli-Palestinian conflict strongly supports this alternate view.

Contextual blending of ingroup/outgroup face stimuli and word valence: LPP modulation and convergence of measures

Background

Several event related potential (ERP) studies have investigated the time course of different aspects of evaluative processing in social bias research. Various reports suggest that the late positive potential (LPP) is modulated by basic evaluative processes, and some reports suggest that in-/outgroup relative position affects ERP responses. In order to study possible LPP blending between facial race processing and semantic valence (positive or negative words), we recorded ERPs while indigenous and non-indigenous participants who were matched by age and gender performed an implicit association test (IAT). The task involved categorizing faces (ingroup and outgroup) and words (positive and negative). Since our paradigm implies an evaluative task with positive and negative valence association, a frontal distribution of LPPs similar to that found in previous reports was expected. At the same time, we predicted that LPP valence lateralization would be modulated not only by positive/negative associations but also by particular combinations of valence, face stimuli and participant relative position.

Results

Results showed that, during an IAT, indigenous participants with greater behavioral ingroup bias displayed a frontal LPP that was modulated in terms of complex contextual associations involving ethnic group and valence. The LPP was lateralized to the right for negative valence stimuli and to the left for positive valence stimuli. This valence lateralization was influenced by the combination of valence and membership type relevant to compatibility with prejudice toward a minority. Behavioral data from the IAT and an explicit attitudes questionnaire were used to clarify this finding and showed that ingroup bias plays an important role. Both ingroup favoritism and indigenous/non-indigenous differences were consistently present in the data.

Conclusion

Our results suggest that frontal LPP is elicited by contextual blending of evaluative judgments of in-/outgroup information and positive vs. negative valence association and confirm recent research relating in-/outgroup ERP modulation and frontal LPP. LPP modulation may cohere with implicit measures of attitudes. The convergence of measures that were observed supports the idea that racial and valence evaluations are strongly influenced by context. This result adds to a growing set of evidence concerning contextual sensitivity of different measures of prejudice.

Implicit self-esteem in bulimia nervosa

Implicit and explicit self-esteem were compared in a group of female participants with bulimia nervosa or binge eating disorder (n=20) and a healthy control group (n=20). Lower explicit and a less positive implicit self-esteem bias in the clinical group was predicted. Participants completed a self-esteem implicit association test and two explicit self-esteem measures. The eating disordered group had lower explicit self-esteem, but a more positive implicit self-esteem bias than controls. The results are discussed in relation to the idea that discrepancies between implicit and explicit self-esteem reflect fragile self-esteem and are related to high levels of perfectionism, which is associated with eating disorders.

The meaning of beauty: implicit and explicit self-esteem and attractiveness beliefs in body dysmorphic disorder

Body dysmorphic disorder (BDD) is characterized by imagined or slight defects in one's appearance. We evaluated implicit and explicit biases among individuals diagnosed with BDD (n=21), individuals with subclinical BDD symptoms (n=21), and healthy control participants (n=21). Specifically, we used the Implicit Association Test [IAT; Greenwald, A. G., McGhee, D. E., & Schwartz, J. L. K. (1998). Measuring individual differences in implicit cognition: the implicit association test. Journal of Personality and Social Psychology, 74, 1464-1480] to examine automatic associations related to self-esteem, associations between attractive and important, and a physical attractiveness stereotype (associations between attractive and competent). BDD participants had significantly lower implicit self-esteem, relative to control participants, and the subclinical BDD participants were intermediate between these groups. Although no group differences were observed on the implicit Attractive Important IAT; as predicted, BDD participants had significantly stronger implicit associations between attractive and competent than the other groups, in line with a common stereotype about physical attractiveness. Both the Attractive Competent IAT and Self-Esteem IAT were significant predictors of BDD symptom severity, and distress and avoidance during a mirror exposure task. Findings are discussed in light of cognitive-behavioral models of BDD.

Lateralisation of self-esteem: an investigation using a dichotically presented auditory adaptation of the Implicit Association Test

INTRODUCTION

Self-esteem is one of the most prominent and influential constructs in psychological science, yet very few neuropsychological/neuroscientific investigations have been undertaken in this area of research. The current study investigated the possibility of hemispheric lateralisation of self-esteem.

METHODS

By creating an auditory version of the Implicit Association Test (IAT) for self-esteem, we were able to present stimuli dichotically and thereby compare left- versus right-hemispheric measurements of self-esteem in 46 healthy adults.

RESULTS

Although left- and right-hemispheric self-esteem measurements were correlated, within-participant analysis revealed that self-esteem levels (as reflected by IAT score) were significantly greater when elicited under right-ear presentation (reflecting left-hemispheric processing).

CONCLUSIONS

We interpret this asymmetry with reference to the approach-withdrawal model of emotion processing and suggest avenues for future research.

Not so black and white: memory for ambiguous group members

Exponential increases in multiracial identities, expected over the next century, create a conundrum for perceivers accustomed to classifying people as their own- or other-race. The current research examines how perceivers resolve this dilemma with regard to the own-race bias. The authors hypothesized that perceivers are not motivated to include ambiguous-race individuals in the in-group and therefore have some difficulty remembering these individuals. Both racially ambiguous and other-race faces were misremembered more often than own-race faces (Study 1), though memory for ambiguous faces was improved among perceivers motivated to include biracial individuals in the in-group (Study 2). Racial labels assigned to racially ambiguous faces determined memory for these faces, suggesting that uncertainty provides the motivational context for discounting ambiguous faces in memory (Study 3). Finally, an inclusion motivation fostered cognitive associations between racially ambiguous faces and the in-group. Moreover, the extent to which perceivers associated racially ambiguous faces with the in-group predicted memory for ambiguous faces and accounted for the impact of motivation on memory (Study 4). Thus, memory for biracial individuals seems to involve a flexible person construal process shaped by motivational factors.

The Brief Implicit Association Test

The Brief Implicit Association Test (BIAT) consists of two blocks of trials with the same four categories and stimulus-response mappings as the standard IAT, but with 1/3 the number of trials. Unlike the standard IAT, the BIAT focuses the subject on just two of each block’s four categories. Experiments 1 and 2 demonstrated that attitude BIATs had satisfactory validity when good (but not bad) was a focal category, and that identity IATs had satisfactory validity when self (but not other) was a focal category. Experiment 2 also showed that a good-focal attitude BIAT and a self-focal identity BIAT were psychometrically similar to standard IAT measures of the same constructs. Experiment 3 presented each of six BIATs twice, showing that procedural variables had no more than minor influences on the resulting implicit measures. Experiment 4 further demonstrated successful use of the BIAT to measure implicit stereotypes.

Culture and Implicit Self-Esteem

One explanation for the lower self-esteem of East Asians is that they have dialectical, or inconsistent, self-esteem in that they endorse both the positively and the negatively keyed items of the Rosenberg Self-Esteem Scale, relative to Euro-Americans. The following research extended this effect to implicit self-esteem. In two studies, Chinese, Euro-Americans (Studies 1 and 2), and Chinese Americans (Study 2) completed explicit and implicit measures of self-esteem. On both types of measures, Chinese scored most highly on various indices of dialectical self-esteem. In Study 2, the explicit self-esteem of Chinese Americans was similar to that of Chinese, but their implicit self-esteem was identical to that of Euro-Americans. In the discussion, we focus on how East Asians come to possess inconsistent self-esteem and pose questions for future research.