To create or to recall original ideas: Brain processes associated with the imagination of novel object uses

Use or Consequences: Probing the Cognitive Difference Between Two Measures of Divergent Thinking

Recent studies have highlighted both similarities and differences between the cognitive processing that underpins memory retrieval and that which underpins creative thinking. To date, studies have focused more heavily on the Alternative Uses task, but fewer studies have investigated the processing underpinning other idea generation tasks. This study examines both Alternative Uses and Consequences idea generation with a methods pulled from cognitive psychology, and a novel method for evaluating the creativity of such responses. Participants were recruited from Amazon Mechanical Turk using a custom interface allowing for requisite experimental control. Results showed that both Alternative Uses and Consequences generation are well approximated by an exponential cumulative response time model, consistent with studies of memory retrieval. Participants were also slower to generate their first consequence compared with first responses to Alternative Uses, but inter-response time was negatively related to pairwise similarity on both tasks. Finally, the serial order effect is exhibited for both tasks, with Consequences earning more creative evaluations than Uses. The results have implications for burgeoning neuroscience research on creative thinking, and suggestions are made for future areas of inquiry. In addition, the experimental apparatus described provides an equitable way for researchers to obtain good quality cognitive data for divergent thinking tasks.

Network Neuroscience of Creative Cognition: Mapping Cognitive Mechanisms and Individual Differences in the Creative Brain

Network neuroscience research is providing increasing specificity on the contribution of large-scale brain networks to creative cognition. Here, we summarize recent experimental work examining cognitive mechanisms of network interactions and correlational studies assessing network dynamics associated with individual creative abilities. Our review identifies three cognitive processes related to network interactions during creative performance: goal-directed memory retrieval, prepotent-response inhibition, and internally-focused attention. Correlational work using prediction modeling indicates that functional connectivity between networks-particularly the executive control and default networks-can reliably predict an individual's creative thinking ability. We discuss potential directions for future network neuroscience, including assessing creative performance in specific domains and using brain stimulation to test causal hypotheses regarding network interactions and cognitive mechanisms of creative thought.