The effectiveness of short-format refutational fact-checks

Can corrections spread misinformation to new audiences? Testing for the elusive familiarity backfire effect

Misinformation often continues to influence inferential reasoning after clear and credible corrections are provided; this effect is known as the continued influence effect. It has been theorized that this effect is partly driven by misinformation familiarity. Some researchers have even argued that a correction should avoid repeating the misinformation, as the correction itself could serve to inadvertently enhance misinformation familiarity and may thus backfire, ironically strengthening the very misconception that it aims to correct. While previous research has found little evidence of such familiarity backfire effects, there remains one situation where they may yet arise: when correcting entirely novel misinformation, where corrections could serve to spread misinformation to new audiences who had never heard of it before. This article presents three experiments (total N = 1718) investigating the possibility of familiarity backfire within the context of correcting novel misinformation claims and after a 1-week study-test delay. While there was variation across experiments, overall there was substantial evidence against familiarity backfire. Corrections that exposed participants to novel misinformation did not lead to stronger misconceptions compared to a control group never exposed to the false claims or corrections. This suggests that it is safe to repeat misinformation when correcting it, even when the audience might be unfamiliar with the misinformation.

Does evaluating belief prior to its retraction influence the efficacy of later corrections?

News stories unfold over time, with initial reports sometimes containing mistaken accounts of the newsworthy outcome that are ultimately revised or corrected. Because facts associated with newsworthy events are accumulated in this piecemeal fashion, readers often have repeated opportunities to reflect upon, discuss, and evaluate their belief in these accounts before they learn that initial news reports have been revised or retracted. The primary goal of the present study was to assess whether rating the strength of one's belief in the initially reported, mistaken cause might influence the efficacy of a later correction. In the current study, participants evaluated their belief in the target cause by either rating how much they believed it caused the outcome (Experiment 1) or rating the probability that the target caused the outcome (Experiment 2). The results showed that evaluating belief in a target cause prior to its retraction (relative to not doing so) rendered the correction more effective. This enhanced correction effect was not observed when participants generated the target information prior to its retraction (Experiment 3). Collectively, the results suggest that it is not how much people believe something, but whether they have thought about why they do or do not believe it, that affects their later willingness to revise their mistaken beliefs.