Commentary: Challenges of evaluating the effectiveness of public awareness campaigns in Congo Republic

Nine years of the Red Book Challenge conservation education in Southern Madagascar: What we have learned

Red Book Challenge Conservation Education Madagascar is a small-scale, arts-based, conservation education initiative founded in 2012 by two Lemur catta researchers working in the Berenty Reserve and incorporated as a nonprofit organization in 2022. The target demographic is children and adults living in Southern Madagascar. The Red Book Challenge program initially consisted of providing supplementary conservation education through classroom visits at the elementary schools in Berenty village. The school children created small conservation booklets with red covers, giving the project its name. Today, the program has expanded to include the village of Besakoa Ambany and the city of Fort Dauphin, while remaining a small-scale program. To date, the Red Book Challenge has completed seven outreach projects aimed at generating goodwill in the local community, community development, and conservation education. This retrospective analysis functions as a formative evaluation of the feasibility of future projects. This paper will focus on four projects that fall under the category of conservation education: (1) Using films to promote conservation topics (2) field trips to observe lemurs (3) a Malagasy-run conservation club, and (4) a coloring book. These projects have been funded through small grants from the International Conservation Fund of Canada, and private donations. This paper includes the Red Book Challenge's history, results from the participant surveys, and the successes and failures in each stage of our work. Six shifts in thinking occurred: (1) use of Malagasy talent to create educational conservation films (2) more formal assessment before and after field trips (3) improvement of recruitment, training and supervision of staff to keep the conservation club self-sufficient (4) enlistment of Malagasy illustrators and adaptation of environmentally friendly printing practices for the coloring books (5) disseminate study outcomes to international community though publication (6) reframe the program from spare-time volunteer work to full-time research work.

Best practices are never best: Evaluating primate conservation education programs (PCEPs) with a decolonial perspective

Who do we aim to educate with primate conservation education programs (PCEPs)? In a commentary published in a recent AJP, Annette Lanjouw suggested that many efforts to "educate" habitat-country communities can be neocolonial in their approaches. Forest destruction and habitat loss are a result of global consumption and expansion. We therefore need to approach conservation education from many angles including local stakeholders, policy makers, government officials, and the humans living in industrialized nations who are major consumers of the items that shrink primate habitats. In this review, we investigate PCEPs to determine if the conservation education goals, education methods, and assessment processes are proceeding within a neocolonial context. We reviewed the last 20 years of primate conservation literature and looked for publications that were focused on education programs. We found that in 50 of 52 publications published between 2001 and 2021, the education programs take place in habitat-country local communities. We also reviewed primate field researcher and field site websites, and in most cases, education programs were also focused on educating local communities living near or in nonhuman primate habitats. Exceptions were student clubs, zoo programs, and a high school outreach program. Many PCEP providers presented a list of "lessons learned" and we compiled their wisdom in combination with our experience to provide a framework for moving forward. We conclude that as conservation primatologists, we must think beyond our field sites to create opportunities for educational outreach. We can reach global consumers by linking to zoos, television/motion picture, print media, social media, and working with schools on curricula. Primatologists can engage our undergraduates to establish clubs and create meaningful assignments that reach beyond the classroom. We encourage primatologists from the Global North to consider their positionality and the history of conservation exclusion in their attempts to conserve primates.