Interpersonal choice: The advantage on the left or on the right?

Spatial metaphors and the design of everyday things

People use space (e.g., left-right, up-down) to think about a variety of non-spatial concepts like time, number, similarity, and emotional valence. These spatial metaphors can be used to inform the design of user interfaces, which visualize many of these concepts in space. Traditionally, researchers have relied on patterns in language to discover habits of metaphorical thinking. However, advances in cognitive science have revealed that many spatial metaphors remain unspoken, shaping people's preferences, memories, and actions independent of language - and even in contradiction to language. Here we argue that cognitive science can impact our everyday lives by informing the design of physical and digital objects via the spatial metaphors in people's minds. We propose a simple principle for predicting which spatial metaphors organize people's non-spatial concepts based on the structure of their linguistic, cultural, and bodily experiences. By leveraging the latent metaphorical structure of people's minds, we can design objects and interfaces that help people think.

Testing the body specificity hypothesis: A comparative study of the Persian language and the Persian Sign language

The present study explores the role of language in establishing the lateral space-valence mappings in mind. According to the body specificity hypothesis, regardless of linguistic and cultural conventions, "goodness" in people's minds is associated with the body's dominant side. The current study explores the language's influence on conceptualizing spatial metaphors by comparing two right-handed groups with similar cultural experiences but different language patterns. We used a computer-based task to compare the conceptual mappings between the right/left sides of space and emotional valence in Persian speakers and Persian Sign language users. Our result showed that right-handed Persian speakers strongly relate positive emotions to the right side and negative emotions to the left. This result is predictable by the effects of both linguistic and bodily experiences that are consistent in this case. However, in the case of Persian Sign language users, the bodily and linguistic experiences disagreed. Our finding showed that Sign language participants disregarding their bodily experiences, followed their linguistic patterns.

The Body in Religion: The Spatial Mapping of Valence in Tibetan Practitioners of Bön

According to the Body-Specificity Hypothesis (BSH), people implicitly associate positive ideas with the side of space on which they are able to act more fluently with their dominant hand. Though this hypothesis has been rigorously tested across a variety of populations and tasks, the studies thus far have only been conducted in linguistic and cultural communities which favor the right over the left. Here, we tested the effect of handedness on implicit space-valence mappings in Tibetan practitioners of Bön who show a strong religious preference for the left, in comparison to an English group. Results showed that Bön right-handers tended to implicitly associate positive valence more strongly with their dominant side of space despite strong explicit associations between the left and goodness in their religion. This pattern of results found in Bön participants was indistinguishable from that found in English speakers. The findings of the present study support the BSH, demonstrating that space-valence mappings in people's minds are shaped by their bodily experience, which appears to be independent of space-valence mappings enshrined in cultural conventions.

Side Biases in Euro Banknotes Recognition: The Horizontal Mapping of Monetary Value

Money is a special stimulus for humans, because of its relevance in everyday life. However, the basic mechanisms underlying money representation have not yet been fully investigated. Left-right asymmetries in the visual perception and evaluation of monetary value offer such a possibility. The pattern of these asymmetries can contribute to disentangle between numerical and emotional processes possibly involved in banknotes perception. In the present experiment, we tested the recognition of 5€and 100€ banknotes presented in the left and right visual fields. Results show that the 100€ banknote is recognized faster than the 5€ banknote in the Right Visual Field (RVF), while there is no difference in the Left Visual Field (LVF). Our interpretation is that this effect is due to the matching between the positive valence conveyed by the 100€ banknote and the side in which it is mapped (right-positive). We consider this result as evidence of a valence-based recognition of banknotes.

Hemispheric Asymmetries in Price Estimation: Do Brain Hemispheres Attribute Different Monetary Values?

The Spatial Numerical Association of Response Codes (SNARC) effect has been associated with a wide range of magnitude processing. This effect is due to an implicit relationship between numbers and horizontal space, according to which weaker magnitudes and smaller numbers are represented on the left, whereas stronger magnitudes and larger numbers are represented on the right. However, for some particular type of magnitudes such as price, judgments may be also influenced by perceived quality and thus involving valence attribution biases driven by brain asymmetries. In the present study, a lateralized tachistoscopic presentation was used in a price estimation task, using a weight estimation task as a control, to assess differences in asymmetries between these two attributes. Results show a side bias in the former condition but not in the latter, thus indicating that other non-numerical mechanisms are involved in price estimation. Specifically, prices were estimated lower in the left visual field than in the right visual field. The proposed explanation is that price appraisal might involve a valence attribution mechanism leading to a better perceived quality (related to higher prices) when objects are processed primarily in the left hemisphere, and to a lower perceived quality (related to lower prices) when objects are processed primarily in the right hemisphere.