Effect of sustainability information on consumers' liking of freshwater prawn (Macrobrachium rosenbergii)

Social Acceptance of Aquaculture in Andalusian Atlantic Coast (Spain): An Emerging Economy Sector

Aquaculture is an important source of food. This document analyses its acceptance by consumers from the perspective of social carrying capacity. This concept determines the point at which its development begins to be excessive, and poses difficulties to its geographical area. In this context, our work is innovative, since, although Spain is the leading aquaculture producer in the European Union, not much research on this aspect has been developed. With this objective, we carried out 579 personal interviews with consumers from the Andalusian Atlantic coast (Spain), to determine an index of acceptance for this food and its industry. After applying a principal component analysis, we stratified the samples following Dalenius-Hodges method. According to our surveys, there is a high level of acceptance, which would place aquaculture far from its saturation point, the level at which this sector generates relevant problems for society in terms of economy or environment. Respondents also recommended its further development. Women and low-income consumers were the groups with the greatest reticence about this sector. We consider that general acceptance would be improved by implementing informative campaigns, especially for these groups, that would extend consumers’ knowledge and improve their perception of this kind of food.

Consumer preferences for sustainable aquaculture products: Evidence from in-depth interviews, think aloud protocols and choice experiments

Fish from aquaculture is becoming more important for human consumption. Sustainable aquaculture procedures were developed as an alternative to overcome the negative environmental impacts of conventional aquaculture procedures and wild fisheries. The objective of this contribution is to determine what consumers expect from sustainable aquaculture and whether they prefer sustainable aquaculture products. A combination of qualitative research methods, with think aloud protocols and in-depth interviews, as well as quantitative methods, using choice experiments and face-to-face interviews, was applied. Data was collected in three different cities of Germany. Results revealed that sustainable aquaculture was associated with natural, traditional, local, and small scale production systems with high animal welfare standards. Overall, participants paid a lot of attention to the declaration of origin; in particular fish products from Germany and Denmark were preferred along with local products. Frequently used sustainability claims for aquaculture products were mostly criticized as being imprecise by the participants of the qualitative study; even though two claims tested in the choice experiments had a significant positive impact on the choice of purchase. Similarly, existing aquaculture-specific labels for certified sustainable aquaculture had an impact on the buying decision, but were not well recognized and even less trusted. Overall, consumers had a positive attitude towards sustainable aquaculture. However, communication measures and labelling schemes should be improved to increase consumer acceptance and make a decisive impact on consumers' buying behavior.