A VBN theory view on pro-environmental behavior and life satisfaction: Turkey’s recent legislation on plastic carry bags

Influences of Social-Psychological Constructs in Predicting Taiwanese Pro-Environmental Behaviors

A value-belief-norm (VBN) model for understanding the pro-environmental behaviors (PEB) of Taiwanese was developed. This formulated VBN model included personal values, openness to change, awareness of consequences, personal norms, social norms, and PEB. Ecological world view and ascription of responsibility were excluded to develop a tighter model. A total of 1079 completed questionnaires were collected and structural equation modelling was utilized, where standard estimates and coefficients of determination validated the formulated VBN model's effectiveness. Each construct served its role as the mediator between its distal variable and outcome variable, with a substantial level of predictive accuracy, and 74.3% of the variance in PEB was accounted for. Further findings found that mature individuals had a stronger tendency towards awareness of consequences due to personal values; the young had a stronger tendency towards personal norms due to awareness of consequences; men had a stronger tendency towards personal norms due to awareness of consequences; and women had a weaker tendency due to a greater emphasis on altruism. Future interventions, such as sharing of personal pro-environmental lifestyles verbally or through social media, periodically decluttering personal items and maintaining a minimalist lifestyle, where these personal norms are in line with collective social norms, could help to strengthen PEB.

Study on the influence path of public participation in marine ecotourism under the perspective of conspicuous consumption - Analysis of fsQCA based on VBN theory

Marine ecological tourism has become a popular topic in recent years, and the public's conspicuous consumption behavior is also a hot topic studied by many scholars. How to explore and stimulate the public's conspicuous consumption behavior in marine ecological tourism is an important issue that we need to address. Based on the "value-belief-norm" (VBN) theory and using the fuzzy set Qualitative Comparative Analysis (fsQCA) method, this article analyzes 462 valid samples collected through a questionnaire to explore whether the combination of VBN theory's conditional elements affects the public's conspicuous consumption behavior in marine ecological tourism. The study found that the path of public conspicuous consumption behavior has the characteristics of "different paths leading to the same destination," that is, the combination of conditional elements from different dimensions can stimulate the goal of public conspicuous consumption behavior, and a single-dimensional conditional element is not a necessary condition to increase public conspicuous consumption behavior. Environmental values, such as biosphere values and altruistic values, significantly affect the public's conspicuous consumption behavior.

Climate change opportunities reduce farmers' risk perception: Extension of the value-belief-norm theory in the context of Finnish agriculture

Global agriculture faces severe challenges due to climate change. For boreal agriculture, climate change might also bring opportunities as the growing season lengthens, if the risks of climate change are managed properly. Agricultural production is a source of greenhouse gases, while agricultural land has also a great possibility to mitigate climate change as a carbon sink. Farmers are the central group for implementing these actions. Their views and beliefs contribute to their corresponding pro-environmental agricultural behavior. This research is based on the theory of value-belief-norm (VBN) as a predictive model of pro-environmental agricultural behavior. We extend the theory by studying how opportunities caused by climate change affect pro-environmental behavior in agriculture and present differences between farmer groups and experiment with the longitudinal possibilities of the theoretical model. Based on the structured survey responses from 4,401 farmers in Finland in 2018 and 2000 responses in 2020, we found that all the elements of VBN theory did help to predict intention for climate change mitigation, among which felt possibility to perform mitigation practices was the strongest predictor while risk perception was rather an unimportant one. Furthermore, opportunities caused directly or indirectly by climate change have an effect on Finnish farmer's implementation of mitigation practices. Therefore, future efforts in agricultural research and policy in Finland should concentrate to bring forth concrete farm-level mitigation practices with proven environmental benefits and the direct and indirect opportunities should be given more attention.

Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality

The importance of pro-environmental behavior in tourism has been established, but explaining its sub-dimensions, especially in the private and public dimensions, is under-researched. Existing literature on tourism research mainly uses SEM to analyze tourist pro-environmental behavior, while fsQCA is scarcely implemented. In this study, SEM is applied to reveal the links among destination image, relationship quality, and pro-environmental behavior, while fsQCA is utilized to investigate configurations predicting pro-environmental behavior. Responses of 285 tourists were collected and analyzed to test the proposed hypotheses. The SEM results showed that (1) destination image directly and positively affected relationship quality (including satisfaction and destination trust); (2) relationship quality was found to positively and directly influence private and public pro-environmental behaviors; (3) relationship quality did mediate the influence of destination image on private pro-environmental behavior partially, while it played a full mediating role in the effect of destination image on public pro-environmental behavior. The findings from fsQCA indicated that (1) three sufficient configurations consistently lead to a high level of private pro-environmental behavior: (a) high destination image and satisfaction, (b) high destination image and trust, (c) high relationship quality; (2) there was only one sufficient causal configuration for a high level of public pro-environmental behavior: high relationship quality. The results provide tenable evidence that relationship quality can be a vital factor enhancing the sub-dimensions of pro-environmental behavior. The integration of these two methods helps to open the black box of tourist pro-environmental behavior in rural tourism contexts in a more systematic and holistic way.