A scoping review into the impact of animal imagery on pro-environmental outcomes

Empathy for wildlife: The importance of the individual

Because climate change and the biodiversity crisis are driven by human actions, determining psychological mechanisms underpinning support for environmental action is an urgent priority. Here, we experimentally tested for mechanisms promoting conservation-related motivation and behavior toward a flagship species, wild Tamanend's bottlenose dolphins. Following evidence that empathy increases prosocial motivations and behavior, and that the ability to identify individual humans promotes empathy, we tested whether this relationship applied to the ability to identify individual dolphins. Participants identified dolphins from their dorsal fins at above chance levels, and better individuation correlated with higher empathy for dolphins and higher willingness to pledge environmental behaviors. Pairing a narrative with an image of an injured dolphin leads to higher donations relative to a narrative alone. Our novel finding that the ability to individually identify dolphins relates to empathy and conservation-related behavior suggests pathways for strengthening environmental attitudes and behavior.

Evolution of European bison image and its implications for current species conservation

Visual media are one of the fastest and most effective tools informing the public about conservation goals and convincing societies to support conservation actions. Similar mechanisms functioned in the past, only within a much longer time scale and different communication channels. We analyse the evolution of European bison's depictions between 1500 and 1900 in the context of building public awareness of the species and its conservation needs. Experts evaluated the anatomical accuracy of thirty eight images of the species from the period analysed, and their conservation appeal was assessed by using an online survey of the general public. Existing knowledge and previous publications allowed authors to describe the development of the scientific knowledge about European bison in 1500-1900. By juxtaposing this with anatomical accuracy of depictions, a conclusion was reached that the accuracy of depictions was not directly linked to the state of knowledge about the species. In the survey, the public reception of the accuracy of historical pictures of European bison, as well as their potential to be used in conservation campaigns, was connected with subjective appeal of depicted animals. This lesson can be translated to modern conservation campaigns using mass media and global communication channels: popularization of knowledge on species of concern should be accompanied by appealing depictions of these species to strengthen public reception.

Social media’s potential to promote conservation at the local level: an assessment in eleven primate range countries

Historically, Internet access has been linked to a country’s wealth. However, starting a decade ago, this situation changed dramatically and Internet access became increasingly available in primate range countries. The rapid growth of smartphone use in developing nations has created new avenues to communicate conservation. Here we assess the potential of social media to promote primate conservation at the local level within primate range countries. We interviewed 381 people in communities associated with 18 conservation projects from 11 countries to assess their use of social media. We found that 91% of the people had at least one social media account and 95% of these people checked their accounts daily. The median number of contacts per person across all platforms was 453 and 300 considering only each person’s most used platform. We also documented that local conservation projects had a diversity of information they wanted to relay to the local community through social media. Our research highlights the potential for social media to be an extremely useful communication tool for tropical conservation scientists. Thus, we encourage more conservation groups to explore using social media to communicate to local communities and to report on the impact it has on conservation.

Factors Influencing the Sponsoring of Animals in Slovak Zoos

Simple Summary

To achieve conservation goals with ex situ programs, zoos have two alternatives: government funding and private donations. By using published data from 2018 on the amount of money received by zoos through adoption programs (if any), we investigated the factors influencing donations in all Slovak zoos. Generalized linear mixed models were applied throughout statistical analyses. Although the majority of animal species in the zoos included in this study had low a conservation status, a few others, like amphibians, were rarely listed as threatened species. In general, vertebrates received more funding than invertebrates, and mammals were the preferred taxa by private contributors. Mammals were sponsored more frequently than non-mammal species, except for reptiles. We submit that zoo managers could concentrate their efforts on the breeding of threatened animals to support their reintroduction to the wild and to enhance people’s awareness of these animal species.

Abstract

Anthropogenic disturbance causes biodiversity loss, and consequently the captive conservation (ex situ) of threatened animals may be an effective strategy in protecting species. We used estimated body mass, phylogenetic closeness with humans, International Union for Conservation of Nature (IUCN) conservation status, and species attractiveness scores, to examine the factors influencing the adoption likelihood of a species in all Slovak zoos. In general, vertebrates received more funding than invertebrates, and mammals were the preferred taxa by private contributors. In terms of funding, we propose that the perception of mammals as phylogenetically close to humans, and attractiveness factor, contribute to an advantage over less attractive and phylogenetically distant species. Conservation status also contributed to the amount of donations; however, the magnitude of these relationships was weak when compared to the effect of animal taxa. These results suggest that Slovak zoos might be more successful in raising donations by breeding threatened species, and raising public awareness about these animal species. Displaying popular, flagship species of non-mammal taxa may increase interest among the public as well, and may translate into a significant growth in the amount of donations.

Visualising an invisible symbiosis

Despite the vast abundance and global importance of plant and microbial species, the large majority go unnoticed and unappreciated by humans, contributing to pressing issues including the neglect of study and research of these organisms, the lack of interest and support for their protection and conservation, low microbial and botanical literacy in society, and a growing disconnect between people and nature. The invisibility of many of these organisms is a key factor in their oversight by society, but also points to a solution: sharing the wealth of visual data produced during scientific research with a broader audience. Here, we discuss how the invisible can be visualised for a public audience, and the benefits it can bring.

SUMMARY

Whether too small, slow or concealed, the majority of species on Earth go unseen by humans. One such rather unobservable group of organisms are the arbuscular mycorrhizal (AM) fungi, who form beneficial symbioses with plants. AM symbiosis is ubiquitous and vitally important globally in ecosystem functioning, but partly as a consequence of its invisibility, it receives disproportionally little attention and appreciation. Yet AM fungi, and other unseen organisms, need not remain overlooked: from decades of scientific research there exists a goldmine of visual data, which if shared effectively we believe can alleviate the issues of low awareness. Here, we use examples from our experience of public engagement with AM symbiosis as well as evidence from the literature to outline the diverse ways in which invisible organisms can be visualised for a broad audience. We highlight outcomes and knock-on consequences of this visualisation, ranging from improved human mental health to environmental protection, making the case for researchers to share their images more widely for the benefit of plants (and fungi and other overlooked organisms), people and planet.

What determines the success and failure of environmental crowdfunding?

Online crowdfunding can help address the perennial financial shortfalls in environmental conservation and management. Although many online crowdfunding campaigns fail to collect any funds due to not achieving their targets, little is known about what drives success. To address this knowledge gap, we applied a mixed-methods approach to data from 473 successful and failed campaigns hosted on the online crowdfunding platform Readyfor. We found that fundraising performance varied by topic, with campaigns on pet animal management outperforming those focussed on landscape management and sustainable use. We also found that marketing strategies associated with online findability and increased reach through social networks, increased fundraising success. However, the existence of other environmental campaigns running simultaneously, reduced the chance of success, which implies that the selecting popular topics does not always increase the likelihood of success due to increased competition. Wider applications of marketing could enhance the ability of environmental crowdfunding campaigns to raise funds.

Picturing donations: Do images influence conservation fundraising?

Many environmental organizations use photographic images to engage donors and supporters. While images play a role in fundraising, visual framing remains understudied in the environmental field. Few real-world experiments have examined which types of images result in higher donations to biodiversity conservation. We examined the role of images in conservation fundraising through a public experiment at Zoomarine, a marine park located in southern Portugal. Zoomarine runs a program called Dolphin Emotions where visitors pay to learn about dolphin biology and to interact with dolphins. We placed a donation box and a large informational poster about the Marine Megafauna Foundation, a conservation partner, in the lounge of the Dolphin Emotions program, which is open to participants and their families. The text on the poster, which solicited donations for the Marine Megafauna Foundation, was held constant, while four different image conditions were tested: dolphins, ocean wildlife, children, and people staring out from the poster (i.e., “watching eyes”). Each image condition was displayed for three days at a time and was on display for at least seven randomly assigned three-day periods over the course of 91 days. 20,944 visitors passed the donation box and the four poster conditions during this time and a total of € 952.40 was collected. The differences in mean donations in € per visitor per 3-day period were not statistically significant, F(3, 25) = 0.745, p = 0.54. Thus, we did not find that different images had a significant influence on donations to conservation. This may be due to our choice of visual frames or to the use of a donation box, which is a passive fundraising channel. Future research should examine how visual framing influences donations in other public settings and should test the influence of other visual frames on philanthropic behavior.