The Discovery and Interpretation of Evidence Accumulation Stages

Word Type and Frequency Effects on Lexical Decisions Are Process-dependent and Start Early

When encountering letter strings, we rapidly determine whether they are words. The speed of such lexical decisions (LDs) is affected by word frequency. Apart from influencing late, decision-related, processing stages, frequency has also been shown to affect very early stages, and even the processing of nonwords. We developed a detailed account of the different frequency effects involved in LDs by (1) dividing LDs into processing stages using a combination of hidden semi-Markov models and multivariate pattern analysis applied to EEG data and (2) using generalized additive mixed models to investigate how the effect of continuous word and nonword frequency differs between these stages. We discovered six stages shared between word types, with the fifth stage consisting of two substages for pseudowords only. In the earliest stages, visual processing was completed faster for frequent words, but took longer for word-like nonwords. Later stages involved an orthographic familiarity assessment followed by an elaborate decision process, both affected differently by frequency. We therefore conclude that frequency indeed affects all processes involved in LDs and that the magnitude and direction of these effects differ both by process and word type.

Uncovering the cognitive mechanisms underlying the gaze cueing effect

The gaze cueing effect is the tendency for people to respond faster to targets appearing at locations gazed at by others, compared with locations gazed away from by others. The effect is robust, widely studied, and is an influential finding within social cognition. Formal evidence accumulation models provide the dominant theoretical account of the cognitive processes underlying speeded decision-making, but they have rarely been applied to social cognition research. In this study, using a combination of individual-level and hierarchical computational modelling techniques, we applied evidence accumulation models to gaze cueing data (three data sets total, N = 171, 139,001 trials) for the first time to assess the relative capacity that an attentional orienting mechanism and information processing mechanisms have for explaining the gaze cueing effect. We found that most participants were best described by the attentional orienting mechanism, such that response times were slower at gazed away from locations because they had to reorient to the target before they could process the cue. However, we found evidence for individual differences, whereby the models suggested that some gaze cueing effects were driven by a short allocation of information processing resources to the gazed at location, allowing for a brief period where orienting and processing could occur in parallel. There was exceptionally little evidence to suggest any sustained reallocation of information processing resources neither at the group nor individual level. We discuss how this individual variability might represent credible individual differences in the cognitive mechanisms that subserve behaviourally observed gaze cueing effects.

Rat movements reflect internal decision dynamics in an evidence accumulation task

Perceptual decision-making involves multiple cognitive processes, including accumulation of sensory evidence, planning, and executing a motor action. How these processes are intertwined is unclear; some models assume that decision-related processes precede motor execution, whereas others propose that movements reflecting on-going decision processes occur before commitment to a choice. Here we develop and apply two complementary methods to study the relationship between decision processes and the movements leading up to a choice. The first is a free response pulse-based evidence accumulation task, in which stimuli continue until choice is reported. The second is a motion-based drift diffusion model (mDDM), in which movement variables from video pose estimation constrain decision parameters on a trial-by-trial basis. We find the mDDM provides a better model fit to rats' decisions in the free response accumulation task than traditional DDM models. Interestingly, on each trial we observed a period of time, prior to choice, that was characterized by head immobility. The length of this period was positively correlated with the rats' decision bounds and stimuli presented during this period had the greatest impact on choice. Together these results support a model in which internal decision dynamics are reflected in movements and demonstrate that inclusion of movement parameters improves the performance of diffusion-to-bound decision models.

Neural Signature of Buying Decisions in Real-World Online Shopping Scenarios – An Exploratory Electroencephalography Study Series

The neural underpinnings of decision-making are critical to understanding and predicting human behavior. However, findings from decision neuroscience are limited in their practical applicability due to the gap between experimental decision-making paradigms and real-world choices. The present manuscript investigates the neural markers of buying decisions in a fully natural purchase setting: participants are asked to use their favorite online shopping applications to buy common goods they are currently in need of. Their electroencephalography (EEG) is recorded while they view the product page for each item. EEG responses to pages for products that are eventually bought are compared to those that are discarded. Study 1 repeats this procedure in three batches with different participants, product types, and time periods. In an explorative analysis, two neural markers for buying compared to no-buying decisions are discovered over all three batches: frontal alpha asymmetry peak and frontal theta power peak. Occipital alpha power at alpha asymmetry peaks differs in only one of the three batches. No further significant markers are found. Study 2 compares the natural product search to a design in which subjects are told which product pages to view. In both settings, the frontal alpha asymmetry peak is increased for buying decisions. Frontal theta peak increase is replicated only when subjects search through product pages by themselves. The present study series represents an attempt to find neural markers of real-world decisions in a fully natural environment and explore how those markers can change due to small adjustments for the sake of experimental control. Limitations and practical applicability of the real-world approach to studying decision-making are discussed.

Discovering the brain stages of lexical decision: Behavioral effects originate from a single neural decision process

Lexical decision (LD) - judging whether a sequence of letters constitutes a word - has been widely investigated. In a typical lexical decision task (LDT), participants are asked to respond whether a sequence of letters is an actual word or a nonword. Although behavioral differences between types of words/nonwords have been robustly detected in LDT, there is an ongoing discussion about the exact cognitive processes that underlie the word identification process in this task. To obtain data-driven evidence on the underlying processes, we recorded electroencephalographic (EEG) data and applied a novel machine-learning method, hidden semi-Markov model multivariate pattern analysis (HsMM-MVPA). In the current study, participants performed an LDT in which we varied the frequency of words (high, low frequency) and "wordlikeness" of non-words (pseudowords, random non-words). The results revealed that models with six processing stages accounted best for the data in all conditions. While most stages were shared, Stage 5 differed between conditions. Together, these results indicate that the differences in word frequency and lexicality effects are driven by a single cognitive processing stage. Based on its latency and topology, we interpret this stage as a Decision process during which participants discriminate between words and nonwords using activated lexical information.