An ERP study of passive creative conceptual expansion using a modified alternate uses task

Cognitive control in creative discovery: The gap between ideal and reality

Creative discovery involves discovering the additional values of existing things in the environment by identifying the novel associations between seemingly unrelated things; the judgment made in this process is expected to be accurate but not entirely correct. From the perspective of cognitive processing, what is the difference between the ideal and real states of creative discovery? This is largely unknown. In this study, a daily life scenario was presented, and a great number of seemingly unrelated tools were presented for participants to discover valuable tools. Electrophysiological activity was recorded when participants identified tools, and we then retrospectively analyzed the differences between responses. Compared with usual tools, unusual tools evoked greater N2, N400 and late sustained potential (LSP) amplitudes, which was likely associated with the monitoring and resolution of cognitive conflicts. Moreover, unusual tools evoked smaller N400 and greater LSP amplitudes when correctly identified as usable than when identified as unusable; this result suggested that creative discovery in the ideal state should depend on the cognitive control involved in resolving conflicts. However, in the comparison between subjectively rated usable and unusable tools, smaller N400 and greater LSP amplitudes were observed only when unusual tools could be identified by expanding the application scope but not by releasing functional fixedness; this outcome suggested that creative discovery in the real state was not always influenced by the cognitive control involved in resolving conflicts. The difference in cognitive control that should be exerted and that was actually exerted to identify novel associations was discussed.

Cognitive control of invalid predominant ideas in insight-like problem solving

Predominant ordinary ideas are insufficient for solving insight-like problems; they interfere with subordinate original ideas and can produce a mental impasse. However, how people monitor and control invalid predominant ideas remains largely unknown. In the current study, participants were asked to solve a sequence of several similar practice problems that had the same solution to strengthen a predominant idea; the participants were then presented with an insight-like test problem that could not be solved by the predominant idea. The results showed that if the test problem was similar to the practice problems in which the predominant idea could typically be applied, it elicited greater late sustained potential (LSP) over the whole brain but no conflict-related N2 or N400 components, which suggests that the participants did not experience cognitive conflict and continued to verify the predominant but currently invalid idea. When the test problem differed from the practice problems, the items that participants reported trying to solve elicited greater N2-N400 and LSP over the whole brain, which suggests that the participants experienced cognitive conflict and exerted more reactive control over the invalid predominant idea; in contrast, the items that participants reported thinking about how to solve did not evoke greater conflict-related N2-N400 components and evoked even lower LSP, which likely indicates an ineffective state. These findings demonstrate three kinds of cognitive control toward invalid predominant ideas in situations where they are typically and not typically applied and provide empirical evidence of a mental impasse in insight-like problem-solving behaviors.

Reactive control in evaluating appropriately or inappropriately novel ideas: Evidence from electrophysiological measures

Novelty and appropriateness have been considered two necessary criteria to distinguish creative ideas, but little is known about what kind of reactive control people will make when they evaluate appropriately or inappropriately novel ideas. To study this issue, high-density technology was used to record electroencephalography (EEG) signals when participants were evaluating ideas in novel & appropriate, novel & inappropriate, ordinary & appropriate, and ordinary & inappropriate conditions. An analysis of event-related potentials (ERPs) revealed that greater conflict detection-related N2 and N400-like components over the anterior scalp appeared in novel conditions than in ordinary conditions, suggesting that people are able to rapidly monitor novel ideas. Afterward, the mean amplitudes of the LPC over the left anterior scalp were greater in novel & appropriate condition than ordinary & appropriate condition, but no difference was found between novel & appropriate and novel & inappropriate conditions, which likely displayed much more reactive control was recruited to handle novel ideas and no additional control was recruited when the novel ideas were inappropriate. In addition, the mean amplitudes of the LPC/LNC over the posterior scalp were greater in novel than ordinary conditions and were also greater in inappropriate than appropriate conditions, which likely reflected the processing difficulties of conceptual understanding. These findings revealed the early rise monitoring, conceptual understanding, and reactive control mechanism underlying the evaluation of novel ideas.

The dynamic monitoring and control mechanism in problem solving: Evidence from theta and alpha oscillations

Although both originality and value are considered necessary criteria to identify creative ideas, little is known about how original and valuable ideas are generated in the human brain. To reveal how people monitor and control ongoing processing in the pursuit of original and valuable ideas, high-density electroencephalography (EEG) was used to record electrophysiological signals when participants were performing chunk decomposition tasks via novel-appropriate, novel-inappropriate, ordinary-appropriate and ordinary-inappropriate pathways. The results showed that approximately 100 ms after the problem was presented, novel pathways showed increased theta synchronization in the frontal sites compared to ordinary pathways. Novel pathways were associated with increased alpha desynchronization over the entire brain scale. These theta and alpha oscillations likely indicated rapid monitoring and effective control of novel processing in thinking. In the latter stages of problem solving, particularly during the 2000-2600-ms intervals, increased theta synchronization with decreased alpha desynchronization was found between novel-inappropriate and novel-appropriate pathways, which likely indicated slow monitoring and less control of inappropriate processing in novel thinking. The findings demonstrated the dynamic monitoring and control mechanism in the pursuit of original and valuable ideas.

Conceptual expansion via novel metaphor processing: An ERP replication and extension study examining individual differences in creativity

The aims of the present ERP study were twofold. First, to determine whether a previous study on creative cognition could be replicated, and second, to extend these findings by examining individual differences in creativity. Conceptual expansion, a capacity that is central to creativity, was induced via the processing of novel metaphors. Brain activity patterns in relation to these were compared to the processing of literal and nonsense phrases. The previous findings were replicated in that the N400, known for its sensitivity to semantic anomalies, indexed the originality of the phrases, while a post-N400 late component (LC), which is linked to semantic integration processes, indexed the appropriateness of the phrases. Moreover, only the LC was significantly sensitive to individual differences in creativity in the processing of these phrases. Differences at the level of semantic integration processes as well as the structure of knowledge organization are thereby implicated in individual differences in creativity.

Enhanced insightfulness and neural activation induced by metaphorical solutions to appropriate mental distress problems

Although the neural correlates of novelty and appropriateness of creative insight during cognitive tasks have been investigated in several studies, they have not been examined during mental distress in a psychotherapeutic setting. This study aimed to reveal the promoting effects of novelty and appropriateness processing on therapeutic insight in a micro-psychotherapeutic setting. We examined the effects of appropriateness (between-subject factor: appropriateness group, 20 participants; inappropriateness group, 21 participants) by manipulating the preceding negative scenarios that either fit or did not fit the subsequent solutions, and those of novelty (within-subject factor) by varying the linguistic expressions for describing solutions (metaphorical, literal, or problem-restatement). Event-related functional magnetic resonance images were collected. We found the following effects: an interactive effect of the two factors on insightfulness and activation in the bilateral hippocampus and amygdala, right superior frontal gyrus, and left superior/middle temporal gyrus; a simple effect of novelty on activation in the bilateral inferior frontal gyrus, fusiform gyrus, and inferior/middle occipital gyrus; and a simple effect of appropriateness on activation in the left inferior parietal lobule. Our findings indicate that solutions with high novelty and appropriateness generate the highest levels of therapeutic insightfulness as well as the strongest activation in the hippocampus and amygdala, which may be involved in episodic memory encoding.

Towards a neural model of creative evaluation in advertising: an electrophysiological study

Although it is increasingly recognized that evaluation is a key phase for a two-fold creativity model, the neural model is not yet well understood. To this end, we constructed a theoretical model of creative evaluation and supported it with neural evidence through event-related potentials (ERPs) technology during a creative advertising task. Participants were required to evaluate the relationship between target words and advertising that systematically varied in novelty and usefulness. The ERPs results showed that (a) the novelty-usefulness and novelty-only conditions evoked a larger N1-P2 amplitude, reflecting an automatic attentional bias to novelty, and (b) these two novelty conditions elicited a larger N200-500 amplitude, reflecting an effort to process the novel content; (c) the novelty-usefulness and usefulness-only conditions induced a larger LPC amplitude, reflecting that valuable associations were formed through retrieval of relevant memories. These results propose a neural model of creative evaluation in advertising: the N1-P2, N200-500, and LPC should be the key indices to define three sub-processes of novelty perception, conception expansion, and value selection, respectively.

The Evaluation of Creative Ideas in Older and Younger Adults

Abstract. The ability to solve problems of divergent type is one of the most intact functions in successful aging. However, neurophysiologic mechanisms that support the efficiency of creative thinking remain largely unknown. This study was aimed to investigate age-related difference in localized induced electroencephalogram (EEG) changes during creative idea evaluation stage of divergent problem-solving (Alternate Uses Task), using standardized low-resolution brain electromagnetic tomography. Younger (45 women, 44 men, Mage = 22.1 years, age range: 18–30 years) and older adults (46 women, 43 men, Mage = 64.9 years, age range: 55–75 years) participated in the study. Higher synchronization in individually adjusted theta frequency band [from (individual alpha peak frequency −6 Hz) to (individual alpha peak frequency −4 Hz)] in anterior areas with the maximum values in anterior cingulate gyrus was revealed in older as compared with younger participants by group contrast. Higher desynchronization in wide beta range [from (individual alpha peak frequency +2 Hz) to 30 Hz] was localized in posterior brain regions with the highest values in posterior cingulate gyrus, precuneus, and parietal lobule in older adults. Induced beta 2 synchronization was positively correlated with originality (as measured by the mean frequency of ideas) in younger and years of education in older subjects. Based on the data, it was supposed that controlling the decision-making processes is more important for older adults while maintenance of the internal image of elements’ recombination may play essential role for younger subjects.

Default network contributions to episodic and semantic processing during divergent creative thinking: A representational similarity analysis

Cognitive and neuroimaging evidence suggests that episodic and semantic memory-memory for autobiographical events and conceptual knowledge, respectively-support different aspects of creative thinking, with a growing number of studies reporting activation of brain regions within the default network during performance on creative thinking tasks. The present research sought to dissociate neural contributions of these memory processes by inducing episodic or semantic retrieval orientations prior to performance on a divergent thinking task during fMRI. We conducted a representational similarity analysis (RSA) to identify multivoxel patterns of neural activity that were similar across induction (episodic and semantic) and idea generation. At the behavioral level, we found that semantic induction was associated with increased idea originality, assessed via computational estimates of semantic distance between concepts. RSA revealed that multivoxel patterns during semantic induction and subsequent idea generation were more similar (compared to episodic induction) within the left angular gyrus (AG), posterior cingulate cortex (PCC), and left anterior inferior parietal lobe (IPL). Conversely, activity patterns during episodic induction and subsequent generation were more similar within left parahippocampal gyrus and right anterior IPL. Together, the findings point to dissociable contributions of episodic and semantic memory processes to creative cognition and suggest that distinct regions within the default network support specific memory-related processes during divergent thinking.

Use a Spoon as a Spade?: Changes in the Upper and Lower Alpha Bands in Evaluating Alternate Object Use

Previous electrophysiological research on human creative cognition has related creative ideation to increased activity in the alpha band, an effect which mainly reflects increased general attentional demands. Research on alpha unrelated to creativity has revealed different functional roles of the upper (semantic processes) and lower (attentional processes) alpha sub-bands. At the same time, the need to dissect creative thinking into specific cognitive operations, such as, semantic processing, re-representation, or conceptual expansion has become evident. The main aim of the reported study was to test whether increased semantic processing demands linked to creating conceptual re-representations of objects required for evaluating alternate uses modulate activity in the upper and/or lower alpha sub-bands. For this purpose, we performed an alternate use evaluation task (AUeT), in which participants saw word pairs representing common uses, alternate uses, and unrelated word pairs, and evaluated whether a given use was common or uncommon (question 1), and how usable it was (question 2). Such an approach allowed us to examine the time-course of semantic processing involved in evaluating alternate uses. Additionally, the results could be contrasted with event-related potential (ERP) studies on creative language and semantic processing. We assumed that demands related to access and integration of semantic information needed to create a re-representation of objects (alternate uses) would be larger than in the case of common uses, which do not require creating a re-representation. This should be reflected in more activity in the alpha band in response to alternate than common uses, which was observed in the analysis of the upper alpha band over parieto-occipital sites. In the lower alpha band, more activity over the left than right anterior sites was observed for alternate uses, which might reflect increased attentional demands. Additionally, in the ERP analysis, alternate uses evoked larger N400 (400–500 ms) amplitudes than common uses, a pattern that extended to later time windows (500–1,000 ms). Overall, the results indicate increased semantic processing demands in alternate use evaluation, possibly linked to the creation of conceptual re-representations.

Age-related changes in feature-based object memory retrieval as measured by event-related potentials

To investigate neural mechanisms that support semantic functions in aging, we recorded scalp EEG during an object retrieval task in 22 younger and 22 older adults. The task required determining if a particular object could be retrieved when two visual words representing object features were presented. Both age groups had comparable accuracy although response times were longer in older adults. In both groups a left fronto-temporal negative potential occurred at around 750ms during object retrieval, consistent with previous findings (Brier, Maguire, Tillman, Hart, & Kraut, 2008). In only older adults, a later positive frontal potential was found peaking between 800 and 1000ms during no retrieval. These findings suggest younger and older adults employ comparable neural mechanisms when features clearly facilitate retrieval of an object memory, but when features yield no retrieval, older adults use additional neural resources to engage in a more effortful and exhaustive search prior to making a decision.

Creative thinking as orchestrated by semantic processing vs. cognitive control brain networks

Creativity is primarily investigated within the neuroscientific perspective as a unitary construct. While such an approach is beneficial when trying to infer the general picture regarding creativity and brain function, it is insufficient if the objective is to uncover the information processing brain mechanisms by which creativity occurs. As creative thinking emerges through the dynamic interplay between several cognitive processes, assessing the neural correlates of these operations would enable the development and characterization of an information processing framework from which to better understand this complex ability. This article focuses on two aspects of creative cognition that are central to generating original ideas. "Conceptual expansion" refers to the ability to widen one's conceptual structures to include unusual or novel associations, while "overcoming knowledge constraints" refers to our ability to override the constraining influence imposed by salient or pertinent knowledge when trying to be creative. Neuroimaging and neuropsychological evidence is presented to illustrate how semantic processing and cognitive control networks in the brain differentially modulate these critical facets of creative cognition.