Curiosity, information demand and attentional priority

Why creatives don't find the oddball odd: Neural and psychological evidence for atypical salience processing

Creativity has previously been linked with various attentional phenomena, including unfocused or broad attention. Although this has typically been interpreted through an executive functioning framework, such phenomena may also arise from atypical incentive salience processing. Across two studies, we examine this hypothesis both neurally and psychologically. First we examine the relationship between figural creativity and event-related potentials during an audio-visual oddball task, finding that rater creativity of drawings is associated with a diminished P300 response at midline electrodes, while abstractness and elaborateness of the drawings is associated with an altered distribution of the P300 over posterior electrodes. These findings support the notion that creativity may involve an atypical attribution of salience to prominent information. We further explore the incentive salience hypothesis by examining relationships between creativity and a psychological indicator of incentive salience captured by participants' ratings of enjoyment (liking) and their motivation to pursue (wanting) diverse real world rewards, as well as their positive spontaneous thoughts about those rewards. Here we find enhanced motivation to pursue activities as well as a reduced relationship between the overall tendency to enjoy rewards and the tendency to pursue them. Collectively, these findings indicate that creativity may be associated with atypical allocation of attentional and motivational resources to novel and rewarding information, potentially allowing more types of information access to attentional resources and motivating more diverse behaviors. We discuss the possibility that salience attribution in creatives may be less dependent on task-relevance or hedonic pleasure, and suggest that atypical salience attribution may represent a trait-like feature of creativity.

Prospective Distractor Information Reduces Reward-Related Attentional Capture

Motivationally salient stimuli, such as those associated with reward, can automatically gain attentional prioritisation - even when individuals are motivated to ignore such stimuli. This 'attentional bias for reward' has often been interpreted as evidence for involuntary Pavlovian 'sign tracking' behaviour. The prioritisation of reward-signalling distractors may additionally reflect a drive to gain information about the state of the world, irrespective of the particular reward that is being signalled. In the current study we assessed whether forewarning participants on each trial as to the upcoming features of a distractor would reduce reward-related attentional capture. This manipulation reduces the information provided by the distractor, without affecting the magnitude of the signalled reward. Using eye tracking in Experiment 1, we found that reward-related attentional capture was virtually eliminated when participants were informed of the upcoming distractor colour (relative to the baseline condition when no information was provided). In Experiment 2, using a response-time version of the task, we again found a significant reduction in reward-related attentional capture when participants received information about the colour of an upcoming distractor, or information about the value of the upcoming reward. Finally, in Experiment 3 we assessed whether participants were using the pre-trial information to strategically inhibit attention to the upcoming distractor colour. The results of these experiments are discussed within the context of information-seeking accounts of reward-related attentional capture effects.

Neural mechanisms of information seeking

We ubiquitously seek information to make better decisions. Particularly in the modern age, when more information is available at our fingertips than ever, the information we choose to collect determines the quality of our decisions. Decision neuroscience has long adopted empirical approaches where the information available to decision-makers is fully controlled by the researchers, leaving neural mechanisms of information seeking less understood. Although information seeking has long been studied in the context of the exploration-exploitation trade-off, recent studies have widened the scope to investigate more overt information seeking in a way distinct from other decision processes. Insights gained from these studies, accumulated over the last few years, raise the possibility that information seeking is driven by the reward system signaling the subjective value of information. In this piece, we review findings from the recent studies, highlighting the conceptual and empirical relationships between distinct literatures, and discuss future research directions necessary to establish a more comprehensive understanding of how individuals seek information as a part of value-based decision-making.

Orthogonal neural encoding of targets and distractors supports multivariate cognitive control

The complex challenges of our mental life require us to coordinate multiple forms of neural information processing. Recent behavioural studies have found that people can coordinate multiple forms of attention, but the underlying neural control process remains obscure. We hypothesized that the brain implements multivariate control by independently monitoring feature-specific difficulty and independently prioritizing feature-specific processing. During functional MRI, participants performed a parametric conflict task that separately tags target and distractor processing. Consistent with feature-specific monitoring, univariate analyses revealed spatially segregated encoding of target and distractor difficulty in the dorsal anterior cingulate cortex. Consistent with feature-specific attentional priority, our encoding geometry analysis revealed overlapping but orthogonal representations of target and distractor coherence in the intraparietal sulcus. Coherence representations were mediated by control demands and aligned with both performance and frontoparietal activity, consistent with top-down attention. Together, these findings provide evidence for the neural geometry necessary to coordinate multivariate cognitive control.

The Role of Stimulus Uncertainty and Curiosity in Attention Control

Most cognitive psychological studies assume that participants in lab-based tasks maintain a single goal based on task instructions. However, people can be motivated by other factors, such as curiosity. We examined if people attend to seemingly task-irrelevant information out of curiosity by manipulating stimulus uncertainty in a cueing paradigm. Participants were presented with an abrupt-onset cue followed by a letter target (E or H). Next, a mask either at the target location (low uncertainty) or at all four locations (high uncertainty) was shown. We expected high uncertainty to induce a state of curiosity that in turn influences the processing of the cue. Cueing effects were greater in the high-uncertainty condition compared to the low-uncertainty condition. In Experiment 2, we additionally elicited self-report ratings on curiosity. In sum, target-specific uncertainty leads to greater processing of task-irrelevant peripheral cues across two experiments. We tentatively conclude that uncertainty modulates attention control and further research is necessary to examine if this is indeed due to curiosity induced by uncertainty.

We know what attention is!

Attention is one of the most thoroughly investigated psychological phenomena, yet skepticism about attention is widespread: we do not know what it is, it is too many things, there is no such thing. The deficiencies highlighted are not about experimental work but the adequacy of the scientific theory of attention. Combining common scientific claims about attention into a single theory leads to internal inconsistency. This paper demonstrates that a specific functional conception of attention is incorporated into the tasks used in standard experimental paradigms. In accepting these paradigms as valid probes of attention, we commit to this common conception. The conception unifies work at multiple levels of analysis into a coherent scientific explanation of attention. Thus, we all know what attention is.

Curiosity: primate neural circuits for novelty and information seeking

For many years, neuroscientists have investigated the behavioural, computational and neurobiological mechanisms that support value-based decisions, revealing how humans and animals make choices to obtain rewards. However, many decisions are influenced by factors other than the value of physical rewards or second-order reinforcers (such as money). For instance, animals (including humans) frequently explore novel objects that have no intrinsic value solely because they are novel and they exhibit the desire to gain information to reduce their uncertainties about the future, even if this information cannot lead to reward or assist them in accomplishing upcoming tasks. In this Review, I discuss how circuits in the primate brain responsible for detecting, predicting and assessing novelty and uncertainty regulate behaviour and give rise to these behavioural components of curiosity. I also briefly discuss how curiosity-related behaviours arise during postnatal development and point out some important reasons for the persistence of curiosity across generations.

A neural mechanism for conserved value computations integrating information and rewards

Behavioral and economic theory dictate that we decide between options based on their values. However, humans and animals eagerly seek information about uncertain future rewards, even when this does not provide any objective value. This implies that decisions are made by endowing information with subjective value and integrating it with the value of extrinsic rewards, but the mechanism is unknown. Here, we show that human and monkey value judgements obey strikingly conserved computational principles during multi-attribute decisions trading off information and extrinsic reward. We then identify a neural substrate in a highly conserved ancient structure, the lateral habenula (LHb). LHb neurons signal subjective value, integrating information's value with extrinsic rewards, and the LHb predicts and causally influences ongoing decisions. Neurons in key input areas to the LHb largely signal components of these computations, not integrated value signals. Thus, our data uncover neural mechanisms of conserved computations underlying decisions to seek information about the future.

Effects of memory cue and interest in remembering and forgetting of gist and details

The gist and details of an event are both important for us to establish and maintain episodic memory. On the other hand, episodic memory is influenced by both external and internal factors, such as memory cue and intrinsic motivation. To what extent these factors and their interaction modulate memory and forgetting of gist and detailed information remains unclear. In this study, 29 participants watched film clips accompanied by either gist or detailed cues and rated their interest in these clips. Their memories of gist and detailed information were tested after 10 min, 1 day, and 1 week. The results showed that memory cue modulated the forgetting of gist and detailed memories. Specifically, when gist cues were used, gist memory was forgotten more slowly than detailed memory. When detailed cues were used, detailed memory was forgotten more slowly than gist memory. Differently, the subjective interest in the clips enhanced memory accuracy irrespective of memory type but did not influence the forgetting of gist and detailed memories. Moreover, there was a significant interaction between memory cue and interest, showing that gist cues enhanced memory than detailed cues only for low-interest clips. These results suggest that external and internal factors have differential effects on memory and forgetting, and the effectiveness of external factors depends on the state of intrinsic motivation. The significant interplay of different factors in influencing the remembering or forgetting of gist and detailed memories provides potential ways to enhance memory and retention of gist and detailed information.

The availability of non-instrumental information increases risky decision-making

Contemporary models of decision-making under risk focus on estimating the final value of each alternative course of action. According to such frameworks, information that has no capacity to alter a future payoff (i.e., is "non-instrumental") should have little effect on one's preference for risk. Importantly, however, recent work has shown that information, despite being non-instrumental, may nevertheless exert a striking influence on behavior. Here, we tested whether the opportunity to passively observe the sequence of events following a decision could modulate risky behavior, even if that information could not possibly influence the final result. Across three experiments, 71 individuals chose to accept or reject gambles on a five-window slot machine. If a gamble was accepted, each window was sequentially revealed prior to the outcome being declared. Critically, we informed participants about which windows would subsequently provide veridical information about the gamble outcome, should that gamble be accepted. Our analyses revealed three key findings. First, the opportunity to observe the consequences of one's choice significantly increased the likelihood of gambling, despite that information being entirely non-instrumental. Second, this effect generalized across different stakes. Finally, choices were driven predominantly by the likelihood that information could result in an earlier resolution of uncertainty. These findings demonstrate the importance of anticipatory information to decision-making under risk. More broadly, we provide strong evidence for the utility of non-instrumental information, by demonstrating its capacity to modulate primary economic decisions that should be driven by more motivationally salient variables associated with risk and reward.

A shared novelty-seeking basis for creativity and curiosity

Curiosity and creativity are central pillars of human growth and invention. Although they have been studied extensively in isolation, the relationship between them has not yet been established. We propose that both curiosity and creativity emanate from the same mechanism of novelty seeking. We first present a synthesis showing that curiosity and creativity are affected similarly by a number of key cognitive faculties such as memory, cognitive control, attention, and reward. We then review empirical evidence from neuroscience research, indicating that the same brain regions are involved in both curiosity and creativity, focusing on the interplay between three major brain networks: the default mode network, the salience network, and the executive control network. After substantiating the link between curiosity and creativity, we propose a novelty-seeking model (NSM) that underlies them and suggests that the manifestation of the NSM is governed by one's state of mind.

A Path-Curvature Measure for Word-Based Strategy Searches in Semantic Networks

Building on a modified version of the Haantjes path-based curvature, this article offers a novel measure that considers the direction of a stream of associations in a semantic network and estimates the extent to which any single association attracts the upcoming associations to its environment—in other words, to what degree one explores that environment. We demonstrate that our measure differs from Haantjes curvature and confirm that it expresses the extent to which a stream of associations remains close to its starting point. Finally, we examine the relationship between our measure and accessibility to knowledge stored in memory. We demonstrate that a high degree of attraction facilitates the retrieval of upcoming words in the stream. By applying methods from differential geometry to semantic networks, this study contributes to our understanding of strategic search in memory.

If it's important, then I'm curious: Increasing perceived usefulness stimulates curiosity

Curiosity is considered essential for learning and sustained engagement, yet stimulating curiosity in educational contexts remains a challenge. Can people's curiosity about a scientific topic be stimulated by providing evidence that knowledge about the topic has potential value to society? Here, we show that increasing perceptions of 'social usefulness' regarding a scientific topic also increases curiosity and subsequent information search. Our results also show that simply presenting interesting facts is not enough to influence curiosity, and that people are more likely to be curious about a scientific topic if they perceive it to be useful personally and socially. Given the link between curiosity and learning, these results have important implications for science communication and education more broadly.

Filling the gaps: Cognitive control as a critical lens for understanding mechanisms of value-based decision-making

While often seeming to investigate rather different problems, research into value-based decision making and cognitive control have historically offered parallel insights into how people select thoughts and actions. While the former studies how people weigh costs and benefits to make a decision, the latter studies how they adjust information processing to achieve their goals. Recent work has highlighted ways in which decision-making research can inform our understanding of cognitive control. Here, we provide the complementary perspective: how cognitive control research has informed understanding of decision-making. We highlight three particular areas of research where this critical interchange has occurred: (1) how different types of goals shape the evaluation of choice options, (2) how people use control to adjust the ways they make their decisions, and (3) how people monitor decisions to inform adjustments to control at multiple levels and timescales. We show how adopting this alternate viewpoint offers new insight into the determinants of both decisions and control; provides alternative interpretations for common neuroeconomic findings; and generates fruitful directions for future research.

Interactions between ventrolateral prefrontal and anterior cingulate cortex during learning and behavioural change

Hypotheses and beliefs guide credit assignment - the process of determining which previous events or actions caused an outcome. Adaptive hypothesis formation and testing are crucial in uncertain and changing environments in which associations and meanings are volatile. Despite primates' abilities to form and test hypotheses, establishing what is causally responsible for the occurrence of particular outcomes remains a fundamental challenge for credit assignment and learning. Hypotheses about what surprises are due to stochasticity inherent in an environment as opposed to real, systematic changes are necessary for identifying the environment's predictive features, but are often hard to test. We review evidence that two highly interconnected frontal cortical regions, anterior cingulate cortex and ventrolateral prefrontal area 47/12o, provide a biological substrate for linking two crucial components of hypothesis-formation and testing: the control of information seeking and credit assignment. Neuroimaging, targeted disruptions, and neurophysiological studies link an anterior cingulate - 47/12o circuit to generation of exploratory behaviour, non-instrumental information seeking, and interpretation of subsequent feedback in the service of credit assignment. Our observations support the idea that information seeking and credit assignment are linked at the level of neural circuits and explain why this circuit is important for ensuring behaviour is flexible and adaptive.

Neurocomputational mechanisms underlying the subjective value of information

Humans have a striking desire to actively seek new information, even when it is devoid of any instrumental utility. However, the mechanisms that drive individuals' subjective preference for information remain unclear. Here, we used fMRI to examine the processing of subjective information value, by having participants decide how much effort they were willing to trade-off for non-instrumental information. We showed that choices were best described by a model that accounted for: (1) the variability in individuals' estimates of uncertainty, (2) their desire to reduce that uncertainty, and (3) their subjective preference for positively valenced information. Model-based analyses revealed the anterior cingulate as a key node that encodes the subjective value of information across multiple stages of decision-making - including when information was prospectively valued, and when the outcome was definitively delivered. These findings emphasise the multidimensionality of information value, and reveal the neurocomputational mechanisms underlying the variability in individuals' desire to physically pursue informative outcomes.

Monkeys exhibit a paradoxical decrease in performance in high-stakes scenarios

Choking under pressure is a frustrating phenomenon experienced sometimes by skilled performers as well as during everyday life. The phenomenon has been extensively studied in humans, but it has not been previously shown whether animals also choke under pressure. Here we report that rhesus monkeys also choke under pressure. This indicates that there may be shared neural mechanisms that underlie the behavior in both humans and monkeys. Introducing an animal model for choking under pressure allows for opportunities to study the neural causes of this paradoxical behavior.

In high-stakes situations, people sometimes exhibit a frustrating phenomenon known as “choking under pressure.” Usually, we perform better when the potential payoff is larger. However, once potential rewards get too high, performance paradoxically decreases—we “choke.” Why do we choke under pressure? An animal model of choking would facilitate the investigation of its neural basis. However, it could be that choking is a uniquely human occurrence. To determine whether animals also choke, we trained three rhesus monkeys to perform a difficult reaching task in which they knew in advance the amount of reward to be given upon successful completion. Like humans, monkeys performed worse when potential rewards were exceptionally valuable. Failures that occurred at the highest level of reward were due to overly cautious reaching, in line with the psychological theory that explicit monitoring of behavior leads to choking. Our results demonstrate that choking under pressure is not unique to humans, and thus, its neural basis might be conserved across species.

A prefrontal network integrates preferences for advance information about uncertain rewards and punishments

Humans and animals can be strongly motivated to seek information to resolve uncertainty about rewards and punishments. In particular, despite its clinical and societal relevance, very little is known about information seeking about punishments. We show that attitudes toward information about punishments and rewards are distinct and separable at both behavioral and neuronal levels. We demonstrate the existence of prefrontal neuronal populations that anticipate opportunities to gain information in a relatively valence-specific manner, separately anticipating information about either punishments or rewards. These neurons are located in anatomically interconnected subregions of anterior cingulate cortex (ACC) and ventrolateral prefrontal cortex (vlPFC) in area 12o/47. Unlike ACC, vlPFC also contains a population of neurons that integrate attitudes toward both reward and punishment information, to encode the overall preference for information in a bivalent manner. This cortical network is well suited to mediate information seeking by integrating the desire to resolve uncertainty about multiple, distinct motivational outcomes.