IT-business alignment, big data analytics capability, and strategic decision-making: Moderating roles of event criticality and disruption of COVID-19

An interpretable system for predicting the impact of COVID-19 government interventions on stock market sectors

Evaluating and understanding the financial impacts of COVID-19 has emerged as an urgent research agenda. Nevertheless, the impacts of government interventions on stock markets remain poorly understood. This study explores, for the first time, the impact of COVID-19 related government intervention policies on different stock market sectors using explainable machine learning-based prediction models. The empirical findings suggest that the LightGBM model provides excellent prediction accuracy while preserving computationally efficient and easy explainability of the model. We also find that COVID-19 government interventions are better predictors of stock market volatility than stock market returns. We further show that the observed effects of government intervention on the volatility and returns of ten stock market sectors are heterogeneous and asymmetrical. Our findings have important implications for policymakers and investors in terms of promoting balance and sustaining prosperity across industry sectors through government interventions.

Towards Data-Driven Decision-Making in the Korean Film Industry: An XAI Model for Box Office Analysis Using Dimension Reduction, Clustering, and Classification

The Korean film market has been rapidly growing, and the importance of explainable artificial intelligence (XAI) in the film industry is also increasing. In this highly competitive market, where producing a movie incurs substantial costs, it is crucial for film industry professionals to make informed decisions. To assist these professionals, we propose DRECE (short for Dimension REduction, Clustering, and classification for Explainable artificial intelligence), an XAI-powered box office classification and trend analysis model that provides valuable insights and data-driven decision-making opportunities for the Korean film industry. The DRECE framework starts with transforming multi-dimensional data into two dimensions through dimensionality reduction techniques, grouping similar data points through K-means clustering, and classifying movie clusters through machine-learning models. The XAI techniques used in the model make the decision-making process transparent, providing valuable insights for film industry professionals to improve the box office performance and maximize profits. With DRECE, the Korean film market can be understood in new and exciting ways, and decision-makers can make informed decisions to achieve success.

Understanding the Antecedents and Effects of mHealth App Use in Pandemics: A Sequential Mixed-Method Investigation

Pandemics such as COVID-19 pose serious threats to public health and disrupt the established systems for obtaining healthcare services. Mobile health (mHealth) apps serve the general public as a potential method for coping with these exogenous challenges. However, prior research has rarely discussed the antecedents and effects of mHealth apps and their use as a coping method during pandemics. Based on the technology acceptance model, empowerment theory, and event theory, we developed a research model to examine the antecedents (technology characteristics and event strength) and effects (psychological empowerment) of mHealth apps and their use. We tested this research model through a sequential mixed-method investigation. First, a quantitative study based on 402 Chinese mHealth users who used the apps during the COVID-19 pandemic was conducted to validate the theoretical model. A follow-up qualitative study of 191 online articles and reviews on mHealth during the COVID-19 pandemic was conducted to cross-validate the results and explain the unsupported findings of the quantitative study. The results show that (1) the mHealth app characteristics (perceived usefulness and perceived ease of use) positively affect mHealth app use; (2) mHealth app use positively affects the psychological empowerment of mHealth users; and (3) the characteristics of pandemic events (event criticality and event disruption) have positive moderating effects on the relationship between mHealth app characteristics and mHealth app use. This study explains the role of mHealth apps in the COVID-19 pandemic on the micro-level, which has implications for the ways in which mHealth apps are used in response to public pandemics.