Avoiding food waste by Romanian consumers: The importance of planning and shopping routines

Perceiving less but wasting more: The relationship between perceived resource scarcity and consumer food waste

Consumers' food-related behaviors often culminate in significant food waste. Surprisingly however, limited attention has been given to psychological reasons why this occurs. Across four studies, this research suggests that, because perceived resource scarcity activates a resource acquisition goal, under conditions where product scarcity is not present it leads consumers to engage in inaccurate over-acquisition of resources (i.e., food), resulting in greater waste. Studies 1a (quasi-experimental field study) and 1b (lab experiment) test the role of perceived resource scarcity in predicting food acquisition and waste. Studies 2a and 2b are correlational and measure household food waste to demonstrate that resource acquisition accuracy mediates the relationship between perceived resource scarcity and food waste.

Tackling Food Waste: An Exploratory Case Study on Consumer Behavior in Romania

The scourge of food waste (FW) is a significant global challenge, impacting climate change, food security, and the sustainability of agrifood systems. The objective of this paper is to identify, analyze, and understand the factors influencing household consumer behaviors in Romania regarding the reduction of FW. Three primary research objectives were established to assess food consumption behaviors within households, to explore attitudes toward FW, and to understand the motivations for reducing FW along with the measures implemented by households to address this issue.

METHODOLOGY

Data were collected through an online self-administered questionnaire, designed to investigate consumer behaviors related to the avoidance of FW. A descriptive statistical analysis was performed, and a linear regression model was developed to evaluate a composite index measuring Romanian consumers' behavior towards FW reduction.

RESULTS

The resulting model identifies key predictors that drive concrete actions to minimize FW, including the desire to mitigate the environmental impact, household conversations about FW and strategies to reduce it, established food routines, the influence of one's social circle, individual ecological and social responsibility, and the effectiveness of awareness campaigns addressing the consequences of FW. Practical and social implications: The findings highlight the necessity of education and awareness initiatives to shift attitudes and behaviors concerning FW. Future research is warranted to deepen understanding and enhance interventions.

ORIGINALITY

This study represents a pioneering and innovative inquiry into FW behavior in Romania, filling a gap in the existing literature and contributing to the broader discourse on this pressing environmental issue.

Systematic review of factors influencing household food waste behaviour: Applying the theory of planned behaviour

Globally, household food waste alone accounts for about $700 billion in environmental costs owing to the resources expended in producing discarded or uneaten food, along with social costs reaching approximately $900 billion. Reducing this waste by 25% could potentially feed 821 million chronically undernourished individuals. This systematic review examines household food waste behaviour using the Theory of Planned Behaviour (TPB). Comprehensive searches were conducted in PubMed and EMBASE using Elsevier supplemented by additional articles from the reference lists. The procedure followed the PRISMA flowchart. A descriptive analysis was conducted to summarize the characteristics of the 42 included studies from 17 countries. Significantly, 95% of these articles were published between 1 January 2010 and 19 April 2024, in Scimago Q1 ranked journals. The findings demonstrate an intersection of TPB components in explaining household food waste behaviour. This study suggests that a holistic strategy targeting attitudes, subjective norms and perceived behavioural control is essential for effectively reducing household food waste. Additionally, tailored interventions that consider demographic and socioeconomic factors are necessary to address the diverse needs of different populations. The study concludes that public education targeting mindful consumption, effective policies and community initiatives can significantly reduce food waste.

Food waste prevention and reduction: Practices, cultural and personal determinants

Food waste is a pressing global issue with profound social, environmental, and economic implications, prompting an urgent need for a comprehensive understanding of its sources. In the current study, we explored the role of cultural and personal determinants in food management practices. We operationalized two food practices - prevention of food waste by inventory and meal management and reduction of food waste by leftovers management, and explored how they are shaped by personal and cultural determinants. We asked 1200 respondents, three types of questions about their (1) cultural and personal attributes, such as their ethical and religious values; (2) lifestyle and dietary habits, such as their frequency of eating out, and (3) sociodemographic characteristics. We modeled the association between these three types of questions and the two food management practices utilizing a hierarchical multiple regression model. The results indicate that ascribing significant importance to hospitality is associated with less proficiency in inventory and meal management. Those who place a high priority on hospitality preparedness are proficient in managing leftovers but less proficient in inventory and meal management. In addition, individuals with strong ethical and religious views against food wastage tend to manage their inventory and meals poorly but excel at handling surplus food. Finally, secular Ashkenazi Israelis tend to engage in better practices to prevent and reduce food waste. The results also stress the differences between practices to prevent food waste and those to reduce it, opening a promising avenue for future research.

Predicting Food Waste Avoidance: Analysis of an Extended Model of the Theory of Planned Behavior and of Relevant Beliefs

This research adopted the Theory of Planned Behavior (TPB) to predict intention and behavior to avoid food waste. In a pilot study, behavioral, normative, and control beliefs were identified. In the main study, a TPB model extended with descriptive and moral norms was assessed using a two-wave design and applying SEM. The associations between beliefs and TPB constructs were analyzed by MIMIC models. Attitude, descriptive and moral norms, and perceived behavioral control were associated with intention to avoid food waste, which predicted behavior. Considering the most important beliefs in forming intentions has important implications for designing food waste prevention interventions.

Exploring the household food-wasting behaviour: A bibliometric review

Despite plenty of research recently conducted, household food waste still has not been comprehensively investigated. In view of this, we systematically reviewed the literature on this topic (using VOSviewer), made content analyses and identified several issues in these studies. This study aims to provide an in-depth review on household food waste research by highlighting the research gaps. Our findings indicate that the recent studies on household food waste can be broadly categorised into three interconnected segments: definition of food waste, cause analysis of household food waste and strategies for reducing household food waste. It was found that targeted strategies could reduce food waste by up to 27.85% in some regions. In addition, intervention strategies reduced total household food waste and avoidable food waste by 31% and 30%, respectively, showing excellent performance. This review highlights the importance of targeted research on consumer behaviour and regional conditions in reducing household food waste, as well as the necessity of working out solutions to household food waste within a common interest community.

From Attitude to Behavior: The Effect of Residents' Food Waste Attitudes on Their Food Waste Behaviors in Shanghai

Preventing food waste is important. Analyzing the effects of food waste attitudes on urban residents' waste production behaviors is necessary to reduce food waste. As Shanghai is a mega-city with a population of 24 million people, once food is adequately supplied, more attention is paid to the safety of food in terms of quantity, quality, and nutrition. COVID-19 gave a shock to the food supply in Shanghai, which in turn resulted in food waste behavior. The moderating effect of pandemic during the COVID-19 is one that has rarely been mentioned in previous studies. An investigation of urban residents was conducted in Shanghai. A total of 1030 valid questionnaires were collected in October 2020. This study examined the influence of food waste attitudes on food waste behavior under the moderating effects of pandemic expectations, quantity safety, quality safety, and price stability using a multivariate ordered probit model. The results show that food waste attitudes had a significant negative effect on food waste behavior at a p < 0.01 level of significance, which means that the more people feel shame about food waste, the less food waste they will have. The interaction coefficient between food waste attitudes and pandemic expectations was positive at a p < 0.1 level of significance. This paper concludes with strategies for dealing with food waste in the future.

A systematic review of country-specific drivers and barriers to household food waste reduction and prevention

Food waste is a global challenge that threatens the sustainable development of human societies. Although food waste is produced in all stages of the food supply chain, household food waste is the biggest contributor to the food waste fraction. In this research, we systematically reviewed 54 empirical studies to explore drivers and barriers to household food waste reduction and prevention. Key aspects, such as comprehension and perception of food waste issues, practices and lifestyles, were examined. Our findings suggest that a great understanding of the impact of one's food waste on health, environment and economy directly promotes food waste management. Additionally, the food waste issue is not attributed to a single factor, it may differ varies across countries. The majority of the reviewed literature on household food waste comes from European countries, where similar geographical, economic and cultural characteristics may lead to comparable drivers and barriers. This could be the reason for showing optimistic experience to the respective food waste management interventions. However, the applicability of these findings and interventions to regions beyond Europe are uncertain. Future studies should also be expanded to include regions such as Asia, North America, Africa, Oceania, Latin America and the Caribbean. To support the sustainable management of household food waste, mapping country-specific food waste determinants is crucial in developing easy-to-implement food waste interventions that can specifically address the food waste issue in each country.

What shapes food waste behaviors? New insights from a comprehensive action determination model

The sharp increase in food waste poses a serious threat to food security and environmental sustainability. However, most existing studies have investigated the determinants of food waste behaviors in a separate behavioral process without considering the potential impacts of different factors in an integrated process. To narrow this gap, a comprehensive action determination model (CADM), which integrates network embeddedness and incentive measures, was constructed to explore the impact of various determinants in different processes on food waste behaviors, using data collected from 913 residents in eastern China via an online survey. The empirical results showed that environmental concern was the largest positive factor in predicting personal norms (β = 0.80, p < 0.001), followed by network embeddedness. With the habitual process considered, residents with ingrained waste habits were more likely to waste food (β = 0.38, p < 0.001). Moreover, the normative process alleviates behavioral decisions via intentions to reduce food waste. This study confirmed the differences in the situational process and suggested that menu tips increase food waste behaviors, while incentive measures reinforce the influence of intentions on behavior. We therefore address the insufficient ingredients on the effects of different processes on behavior and provide a new perspective for formulating behavioral intervention policies.

Cerebrating and engagement, paths to reduce fresh produce waste within homes

A real-world study was conducted with the aim to reduce people's fresh fruit and vegetables waste within their homes. For 6 weeks participants measured their fresh produce waste. Half the participants were impelled to complete food waste logs whilst the other half was a control group. This was followed by a 6-month monitoring period to establish if changes would last. Fresh produce waste decreased with over a quarter of what the participants had wasted at the beginning of the 6 weeks, for all groups. Additionally, an attitude questionnaire distributed at the onset and at the end of the study showed a shift in pro-reduction of food waste. As this indicated that thinking about food waste prompts engagement, we tested this idea using a different sample group. A questionnaire measuring attitudes and cognition confirmed the importance of thinking and provided further insight into the findings from the first study.

Learning What Works: A Mixed-Methods Study of American Self-identified Food Conservers

OBJECTIVE

Identify psychosocial factors influencing food waste mitigation and explore motivations and strategies for successful conservation among self-identified food conservers.

METHODS

Mixed-methods study consisting of an online survey estimating food waste production and psychosocial factors and a focus group to explore waste mitigation strategies and motivations.

RESULTS

Sampled 27 self-identified conservers (female, aged 18-30 years, White/Asian). Mean household food waste was 6.6 cups/wk (range, 0.0-97.9 cups/wk; median 1.3 cups). Reported waste mitigation strategies include proactive mitigation and adaptive recovery measures in each phase of the food management continuum. Conservers reported various intrinsic and extrinsic motivations to reduce food waste and viewed barriers as manageable.

CONCLUSIONS AND IMPLICATIONS

Food conservers act on high intentions to reduce waste by consistently employing both proactive waste mitigation and adaptive food recovery measures. Future research is needed to determine if these findings hold in larger, more diverse samples and link specific behaviors to waste volume.

Characterization, environmental impact and reduction strategies for the delivery food waste generated by urban and township residents in Jiuquan, China

Patterns and effects of delivery food waste (DFW) in small cities remain unknown. Therefore, a case study was, for the first time conducted targeting residents of a typical small city (Jiuquan, China) using direct weighing (511 samples or 843 orders) and a questionnaire survey (471 samples). The results showed that the vast majority of DFW was avoidable (approximately 79 % of the total), meaning a high level of wasting food derived from residents for such a small city, and the associated emission of avoidable DFW was primarily attributed to its upstream stage (approximately 81 % of the total), indicating that it is more significant environmental benefit in the prevention and reducing waste than its final management. The amount of DFW generated by urban residents was significantly higher than that of township residents (213 ± 132 vs 145 g/cap/order, P < 0.01), and age was found to be the most important factor determining DFW, especially in groups II & III (20-30 and 30-40 years old). Thus, mitigation strategies targeting young urban residents have the greatest overall effect. Plastic packaging waste also represents a large component of total DFW (19 %), and replacing plastic tableware with sharing tableware can be an effective waste reduction strategy.

Food insecurity among consumers from rural areas in Romania

Food security has a special relevance in nowadays economies, due to the current crisis, characterized by multiple layers on a social, political, economic, and individual biological level. The present study aims to identify relevant aspects of food insecurity for consumers in rural Romania and the main factors that significantly influence it (food availability, food access, and food consumption). The data were collected from a sample of 875 consumers from rural areas in Romania. The results show that food insecurity is perceived by the consumers of Romanian rural households as being strongly influenced by food availability, but less influenced by food consumption and access. The results have an essential relevance in the development of agri-food marketing strategies and public policies in the field of sustainable development.

Impact of circular economy information on sensory acceptability, purchase intention and perceived value of upcycled foods by young consumers

The acceptability of upcycled foods is influenced by individual, context and product-related factors. This study aimed at investigating the impact of circular economy (CE) information on consumers' sensory acceptability, purchase intention and perceived value of upcycled foods, taking into account eating behaviours and personality traits that could be related to the consumers' sustainable consumption habits. To this aim, a group of young subjects (n = 80, 18-35 years old) participated in a two-step study. Firstly, an online questionnaire was administered to participants to gather information about their individual characteristics. Then, participants were divided into two groups, one receiving CE information (CE+) and one not receiving it (CE-), and they were asked to indicate the sensory acceptability, purchase intention and the perceived value of three upcycled foods, such as biscuits with grape pomace flour, beer brewed with leftover bread and a dairy product made from recovered crushed cheese. Questionnaire results showed that high individual responsibility, interest in healthy foods and high awareness of the social impact of their behaviours could be linked to a positive purchase intention for upcycled foods, as opposed to individual disgust sensitivity. No significant effect of CE information (p > 0.05) on sensory acceptability and purchase intention of all three upcycled foods was observed. Moreover, application of Principal Component Analysis (PCA) to the sensory data resulted in satisfactory classification of upcycled foods in terms of perceived values, explaining 86.83 % of data variability: the first principal component discriminated samples according to product category whereas the second principal component was able to clearly separate products according to CE information. Findings from this study provided valuable insights into the key individual characteristics that impact sustainable consumption habits, also highlighting the role of communication strategies in shaping consumer perceptions of upcycled foods so as to encourage a more sustainable consumption behaviour.

Hidden realities: Food waste from servings in mini size packaging

This paper provides data obtained from real-life measurement of the Food Waste (FW) associated with the services offering food in mini size (9-20 g) single-use packaging representing the impact of the difficulties in emptying the food from such packages and service characteristics. We collected discarded such food packages from commercial public eateries (a time-share thermal town, student canteen, and student refectory), quantified FW, and subjected data to statistical analysis regarding the eatery places, package characteristics, and food type. The results suggest that service style, packaging, and consumer wastefulness can cause 10-47 %, 3-11 %, and 5-37 % FW, respectively, indicating hidden part of the wastage iceberg from mini size food portions with vast implication on the food and relevant packaging sustainability. Regarding the packing, the dominant cause of FW is difficulties in emptying the food, such as the shape, size, depth, width, and material of the package. Concerning the consumer wastefulness, our measurements seem to imply that the groups with relatively higher affluency creates more FW. Our results will prove to be highly beneficial in both promoting efforts to raise awareness of not only consumers but also industry players and decision makers on the sustainability for food and relevant packaging material.

New insights into the link between pro-environmental attitudes and household food waste behaviours in China: Moderating effect of shopping distance

Environmental attitude, value and awareness are widely believed to help reach the goal of cutting global food waste, but these psychological and cognitive factors are not always good predictors of wasteful behaviours. Notably, it is still unclear how the role of pro-environmental attitude (PEA) in reducing household food waste (HFW) changes with grocery shopping distance. To this end, using 7319 households survey data from China, this study investigates the moderating effect of shopping distance on the link between PEA and HFW behaviour. The results of Tobit regressions show that PEA is an important predictor of actual HFW behaviour in the absence of the constraint of shopping distance. However, the expansion of shopping distance will weaken the positive role of PEA in reducing HFW. It indicates that, due to the temporal and financial constraints generated by shopping distance, there is a certain degree of hypothetical deviation between the wasteful behaviours that individuals actually exhibit and their stated PEA. Our findings, from the perspective of the moderating effect of shopping distance, explain why some individuals deviate from their stated PEA in HFW behaviour, which provides a new insight into the generation of 'attitude-behaviour' gap. Therefore, policy interventions that merely enhancing environmental education may have limited effect on reducing food waste; instead, the promotion of citizen environmental ethics should be combined with efforts to improve the accessibility of retail infrastructures.

Leftovers lovers vs. haters: A latent class analysis on dinner leftover management behaviours

Leftovers are particularly at risk of being discarded, and therefore a main component of household food waste. This study provides insights into sources of heterogeneity in leftover management behaviours, with a particular focus on the use of meal kits providing matched portion and ingredient sizes, and identifies consumer segments via a latent class analysis. We investigate whether belonging to a segment with positive attitudes toward leftovers, and engagement in conscious leftover management behaviours decreases the amounts of dinner leftovers and food waste. Besides, we demonstrate that several food waste antecedents, emotions, personal norms, intention and dinner procurement routines elicit leftover management segment membership. In addition to examining such individual differences, we also investigate the role of meal-level determinants, in particular, whether meal kits heterogeneously affect dinner leftovers depending on the consumer's leftover management segment. Data was collected from 868 households from six countries, using an online survey and diaries. Results of the latent class analysis point towards five consumer segments. We found differences in dinner leftovers amount across classes and detected heterogeneous effects of meal kits. That is, meal kits were able to diminish leftovers in two segments, but not in the other segments. These results provide novel insights into consumer heterogeneity regarding the occurrence, antecedents, and potential solutions of leftovers and resulting household food waste. Implications for both theory and policy are discussed.

From the shopping basket to the landfill: Drivers of consumer food waste behaviour

The EU, where nearly 57 million tonnes of food waste are generated annually, has set a target to halve this amount by 2030. However, the amount of food waste produced varies greatly between EU countries. While several EU countries are far from reaching this target, the Czech Republic already meets it. Despite this, little to no attention is paid to Czech consumers' food waste behaviour. This study responds to the unfulfilled need by drawing attention to food waste and its reduction, and possibly even serving as a model example for the EU target. We identify key factors influencing food waste by conducting a survey with 1,551 respondents on stated preferences. The results using the PLS-SEM approach show that the price of food does not have as great an impact on the level of food waste as its characteristics or planning, which is part of consumers' purchasing behaviour. Furthermore, consumers' attitudes and awareness of food waste reduce food losses. The causes of food waste remain decidedly similar before and during the pandemic COVID-19, except that people paid more attention to food attributes during the pandemic. Product attributes are an essential part of decision-making, especially for women and people with higher levels of education. We conclude that it is desirable to sufficiently educate and teach consumers to properly plan their consumption and better estimate the amount of food needed when shopping, which should be a conscious decision rather than an impulsive one.

Food waste: causes and economic losses estimation at household level in Pakistan

Food waste is one of the major sustainability issues that need to be addressed due to its negative impacts on the economy, environment, and food security. To develop food waste reduction policies on regional and global level, it is mandatory to have a clear understanding of the various factors prompting food waste at household level and the extent of the economic losses incurred by food waste. Reducing food waste can decrease household expenditure on food, freeing resources for health, education, and well-being. The current study was aimed to (1) examine the food waste behavior of the respondents and to (2) determine the level of monetary losses from food waste. To address these objectives, a questionnaire survey and sample of food waste generated during 24 h were collected from 51 households in Tehsil Kahror Pakka, District Lodhran, Punjab, Pakistan. The survey focus was on levels of food waste and respondents' knowledge and behaviors about food waste. Economic estimation of food waste was also done. In the survey, respondents from both high- and low-income households revealed that their fruit and vegetables (31%; 32%) and peel and scrap (53%; 48%) losses were higher while egg losses (4%; 4%) were lower among various food waste categories. Wanting to eat fresh food and having no time to save food were the reasons for food waste. Monetary losses from food waste (US$ 12.8/Rs. 3677.01 per capita per annum) were higher in high-income households compared to low-income households.

Household food waste and theory of planned behavior: A systematic review and meta-analysis

The darker side of food behavior is that millions of tons of food have been shown the doors of garbage. Therefore, food waste behavior needs an eye to look upon. The purpose of this research is to inculcate the concept of systematic literature review along with meta-analysis in order to examine the Theory of Planned Behavior (TPB) with respect to food waste behavior. The methodology includes Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) that is conducted for the identification, screening, and inclusion of studies. In all, twenty-six independent studies with (N = 13373) met the inclusion criteria. For validating the related literature, random-effects meta-analysis has been applied for ascertaining the average correlation among the variables. More specifically, the present study also examines the sub-group analysis effect among TPB variables. The findings reveal that the strongest association was observed between Attitude and Intention followed by Subjective Norm (SN) and Intention (INT), Perceived Behavioral Control (PBC) and Intention, and Intention and Behavior. Furthermore, the subgroup analysis using multi-cultural groups explores the highest composite correlation in the case of other cultural groups that included countries like Canada. The outcomes of the present study seek to serve in the best interest of households, event management stakeholders, and food policy makers.

Exploring Causes and Potential Solutions for Food Waste among Young Consumers

Young consumers are often described as innovative and concerned about the environment. However, their practices sometimes are not strong enough, which are described as the attitude-behavior gap and are seen in significant amounts of food waste. The objective of this study is to focus on food waste among young consumers in high-income countries and to outline the main determinants of food waste generation. Qualitative data gathered from nine focus groups in Lithuania, Finland and Denmark (2021-2022) contribute to formulating potential intervention to decrease food waste behavior within this segment. The article provides a substantial literature review on food waste and discusses recommendations for possible interventions and further research to solve the attitude-behavior gap. The findings show four specific fields for potential solutions, related to (1) special occasions, (2) assessing food quality, (3) kitchen habits, and (4) shopping habits. Our contribution is discussed at the end of the article.

The Behavioral Intention to Adopt Circular Economy-Based Digital Technology for Agricultural Waste Valorization

Thailand generates considerable amounts of agricultural food waste. This research focuses on the manufacturing and retail agricultural food system in the northeastern region of Thailand. Our study aimed to investigate the user segments and factors that influence users' behavioral intentions to utilize mobile technology for agricultural waste valorization. This study is based on the Unified Theory of the Adoption and Utilization of Technology (UTAUT2). In order to classify these segments, we performed a cluster analysis using demographic variables: gender, age, and income. In addition, the researchers employed a method known as multigroup structural equation modeling to determine and contrast the users' behavioral intentions. The results showed two types of users: (1) older users with various income ranges, and (2) younger users with a low-income range. Explicitly, age and income were the significant variables for the demographic segmentation, but gender was not. The results also revealed that social influence, price value, and trust highly affected the behavioral intentions of older and various-income users, but did not influence younger and low-income users. However, privacy strongly affected the behavioral intentions in the younger segment, but not those in the older one. Lastly, habit or regularity influenced the behavioral intentions of users in both segments. This study highlights implications for how developers and practitioners might adapt their platform strategies using a circular agricultural platform and user behaviors.

How risk perception regarding the COVID-19 pandemic affected household food waste: Evidence from Brazil

Food waste is a worldwide problem. One third of the food produced in the world is lost or wasted every year. Most of this waste takes place downstream of the supply chain due to consumer behavior. This issue is expected to increase in both developed and emerging economies. With the beginning of the COVID-19 pandemic, a range of challenges led to changes in consumer behavior. This study explores household food waste behavior during the COVID-19 pandemic through the lens of the Theory of Planned Behavior. The risk perception regarding the pandemic was integrated into a broader framework, which was analyzed by Structural Equation Modeling. The sample comprises the participation of 452 Brazilian individuals. The results show that all the predictors incorporated in the model were statistically significant. The intention of reducing household food waste during the pandemic was found to be the strongest predictor of food waste behavior. Additionally, the pandemic apparently influenced consumers' perceptions about the control they think they have over food waste. This research has theoretical and managerial implications. From a theoretical perspective, this study identifies key predictors of household food waste by considering a period of health crisis in an emerging country. From a managerial standpoint, this research may provide a learning experience for future similar scenarios. Results may also motivate consumers to look for ways to reduce, reuse and recycle food waste.

Analysis of wastage mechanisms in the supply chain of fish products in a circular economy perspective: Empirical research

The problem of food waste at the post-consumption phase, as well as its rational management, is one of the central matters of the transition process undertaken by the European Union, and it is one of the priorities in the Action Plan for a Circular Economy. In particular, the waste of fish products occurs throughout its supply chain. A wide literature is provided in analyzing waste on the first part of the fishing supply chain while high importance is also given to its consumption phase, especially regarding dynamics, causes and social behaviors. The paper aims at investigating mechanisms and causes of wastage that occurs in the last part of the supply chain, at a local level in Italy, by focusing the analysis at the final stage of fish consumption, produced by Italian households. Among the causes, the change in consumption habits and attitudes is also influenced by the restrictions of the healthy regulations adopted for the pandemic. Specifically, a survey was conducted to investigate what actions, habits and behaviors contribute to producing fish food waste. Causes of waste have been discussed by framing them under two dimensions of final consumption, home consumption and out-of-home consumption. Findings carried out from the research suggest knowledge of channels of distribution and integrative elements to manage the leftover food as well as the intensity of fish consumption are basilar to understand the wastage mechanism in a circular perspective. This study is an assessment of whether factors identified as causes, may increase, or decrease the waste. The importance of realizing explorative studies at the consumption phase under the approach of considering fish waste, not only as a fraction into the food waste but even a distinct part as a whole, is also given by the need to create specific strategies for sustainable production and consumption. A reflection is conducted as to how this study can be the basis for future studies on other food products related to the challenge of the rational management of food waste studies in a circular perspective.

Consequences of Recent Crises on the FLW Consumer Behaviour: A National Wide Representative Research-The Case of Romania

Research on food loss and waste (FLW) is quite limited in emerging countries, such as Romania, as the phenomenon, its consequences, and implications are not yet properly understood by both policy makers and consumers. Therefore, the aim of this paper is to conduct representative research in Romania to identify the main clusters of consumers depending on their food waste behaviour. By means of cluster analysis, we highlight the main consumer typologies in Romania, regarding their food waste behaviour. The main findings reveal the presence of three distinct segments of consumer typologies based on their food waste behaviour, including low-income young wasters, conscious middle-age wasters, and well-educated mature non-wasters. This study highlights the need for targeted interventions that consider the unique characteristics and behaviours of each segment to effectively reduce FLW at the household level. Overall, this paper provides important insights for academia and for policymakers in the field of FLW management. The food loss and waste behaviour has significant economic, social, and environmental impacts, and reducing it requires a common effort from all stakeholders. Reducing food waste presents challenges, but also presents an opportunity to improve economic, social, and environmental outcomes.

Why people are bad at leftover food management? A systematic literature review and a framework to analyze household leftover food waste generation behavior

Food waste is a significant global problem. In the global north, households are a major driver of food waste generation and also a key enabler of solutions to address the issue. Leftover food management is identified as one of the key areas that can be targeted to reduce food waste at home. Although a large body of literature exists on household food waste and its drivers, managing food leftovers has received less attention. This state-of-the-art review focuses on leftover food management practices with the view of supporting practitioners in designing and prioritizing behavioral interventions to reduce leftover food waste in households. It uses the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework to select articles for the review. Based on 42 primary studies, this systematic review identifies a range of psycho-social, socio-demographic and lifestyle factors influencing leftover food waste generation behavior at home. Moreover, household food handling skills and knowledge, and availability and accessibility to infrastructure facilities affect leftover food waste generation behavior. Based on the synthesized literature, Leftover Food Waste Generation Behavior (LFWGB) Framework has been developed. The framework conceptualizes psycho-social, personal and lifestyle factors driving leftover food management behaviors at home. Reducing food leftovers must be given top priority along with consumer meal planning and food preparation skills in household food waste reduction interventions and campaigns.

Households' food waste behavior prediction from a moral perspective: a case of China

The increasing rate of food waste is becoming a threat to realizing Sustainable Development goal 2 by 2030. A significant portion of food is wasted along the entire food supply chain, resulting in adverse economic, ecological and social consequences. Inferring from the norm activation model (NAM), the study investigates the influence of benefits awareness, lack of concern and personal norm on households' food waste reduction intention. Gathering research data via an online survey in Jiangsu province in China, a total sample of 408 responses were analyzed using structural equation model. It was found that the extended NAM model developed is more appropriate for assessing food waste reduction intention with a significant improved explanatory potential from 32.0 to 52.0%. Households' awareness of consequences was established to have a positive effect on ascription of responsibility, and they both impact personal norm positively. Personal norm influences food waste reduction intention positively. Again, the awareness of the benefits for reducing food waste affects households' intention to reduce food waste positively. Lack of concern for food waste negatively affects their personal norm and food waste reduction intentions. These findings furnish valuable insights for future campaigns to educate people and influence their moral norms toward the importance and involvement in achieving Sustainable Development Goals related to food waste.

The effect of dietary awareness on household food waste

How to reduce household food waste has emerged as an important issue worldwide. Considering the potential endogeneity issue, the present study utilizes the treatment effects model to analyse the effect of dietary awareness on household food waste using data from China. The results showed that improving dietary awareness could significantly increase household food waste overall. However, this impact is heterogeneous among households of different characteristics. Improving dietary awareness leads to more food waste for households with young and old food decision-makers, but contributes to less food waste for households of middle-aged makers. Also, the positive effect of dietary awareness on household food waste weakens as income increases. These findings propose a new perspective to understand the heterogeneity in household food waste in the context of dietary awareness promotion.

Conflicting Issues of Sustainable Consumption and Food Safety: Risky Consumer Behaviors in Reducing Food Waste and Plastic Packaging

Food-related consumer decisions have an impact on the environment. However, trending patterns of sustainable consumption often pose a challenge for food-safety authorities: these initiatives may unintentionally compromise food safety. The objective of this review is to support public agencies in the integration of sustainability issues into food-safety risk communication schemes. Environmentally conscious but risky behaviors aimed at the reduction of food waste and plastic packaging were chosen for discussion and scrutinized based on expert opinions. Those expert opinions clearly indicated that a significant part of environmentally conscious behaviors, such as removing mold, eating expired perishable food, overstoring leftovers, avoiding single-use plastic packaging even when cross-contamination is a threat, and using reusable bags without cleaning for a long time, often contribute to food-safety risks. Short, easy-to-remember messages were collected for each recognized risky behavior; they concentrated on prevention or providing an alternative that was still environmentally sensible but kept food-safety risks low (such as planning ahead to avoid leftovers, freezing leftovers in time, and sanitizing reusable bags). The identified challenges and solutions might encourage authorities to rethink their risk-communication practices and integrate a sustainability aspect in them.

S. M W, Hasitha Maduranga Karunarathne WA, Kim MC. Residents’ perceptions of household food waste during the COVID-19 outbreak in Korea

Analyzing household food waste data at the global or national level remains a challenge, especially owing to lack of statistical systems and socio-cultural differences. This study determined the factors affecting the intention of households to reduce food waste on Jeju Island and on the Korean mainland. Socio-demographic factors significantly influence household food waste generation. Therefore, studies are often conducted depending on data availability in the corresponding regions. Based on national data and the theory of planned behavior, this study analyzed data using PLS-SEM (Partial Least Squares Structural Equation Modeling) to test the influence of multiple determinants and parameters on dependent variables and investigated the awareness of household food waste in Korea, focusing on Jeju Province, Korea’s largest tourist destination. A survey of 508 local residents established that all factors evaluated in this study, except for risk concerns due to COVID-19, were statistically significant. Among the three antecedents of age, income, and family size, age significantly affected all mediators, directly affecting behavioral intentions. The results are consistent with those of preceding research on the effects of socio-demographic drivers on household food waste generation. The results also indicate that in Korea, where the COVID-19 infection level is lower than that in other countries, residents did not change their food purchasing and waste production patterns. However, a multi-group analysis revealed that the risk concerns caused by COVID-19 differed between residents of Jeju Island and mainland Korea. Overcoming the vulnerability of waste management, including food dumping, is mandatory for locals and tourists on Jeju Island.

Take it or leave it? Investigating the ambivalence and willingness to pay for suboptimal fruits and vegetables among organic consumers in Germany

Organic fruits and vegetables are often visually “suboptimal” because organic farming uses neither pesticides nor synthetic fertilisers to improve the cosmetic appearance of the produce. Despite the organic sector's natural and sustainable image, such foods often never reach the market or are left on the shelf, greatly increasing food waste. The current work hypothesised that an important factor in the rejection of suboptimal food is consumers' experience of ambivalence regarding these products. Data were collected through an online survey of (occasional) organic consumers in Germany (n = 493), including an online mouse-tracking experiment. We investigated the interplay of ambivalence with environmental concerns and attitudes towards suboptimal food that influence people's willingness to pay (WTP) for suboptimal fruits and vegetables. Our findings suggest that environmentally concerned consumers have more favourable attitudes and experience less ambivalence towards suboptimal food. Only subjective ambivalence was found to be directly associated with consumers' WTP, however, while attitudes were not. Based on these results, we propose measures for policymakers and food retailers to reduce such ambivalence and thus increase organic consumers' acceptance for suboptimal food.

Consumer-Related Antecedents of Waste Behavior in Online Food Ordering: A Study among Young Adults in China

Food waste in the catering industry currently accounts for almost half of the total food waste in China and entails a large amount of land, water, and labor costs, in addition to the carbon footprint's impacts on climate change. Under the background of increasing food consumption and waste from online catering, this study investigates the factors influencing the food waste behaviors (FW) of online food ordering in China and provides policy recommendations for food waste reduction. Using survey data from 482 consumers, we constructed a theoretical framework and examined the influence path of each factor using structural equation modeling (SEM) and a bootstrap test. The results showed that young consumers without farming experience and females wasted more on ordering food online. The more frequently the consumer ordered, the more they wasted. The level of consumers' perceived behavioral control (PBC) was found to be lower than other factors, indicating that it was difficult for consumers to reduce food waste. Attitudes toward behavior (ATT), subjective norm (SN), PBC, and price consciousness (PC) were all positively related to behavioral intention to reduce food waste (BI). PBC and BI were negatively related to FW, and over-consumption behavior (OC) was positively related to FW. BI had a mediating effect on the paths of ATT, PBC, and PC to FW, but the pathway through which PC influenced FW was primarily through BI or PBC, not OC. In our research, BI had no mediating effect between SN and FW. Ultimately, our findings inform some policy recommendations to help nations, restaurants, food-ordering platforms, and consumers reduce waste.

The Need for Consumer-Focused Household Food Waste Reduction Policies Using Dietary Patterns and Socioeconomic Status as Predictors: A Study on Wheat Bread Waste in Shiraz, Iran

Current household food waste (HFW) reduction plans usually focus on raising consumer awareness, which is essential but insufficient because HFW is predominantly attributed to unconscious behavioral factors that vary across consumer groups. Therefore, identifying such factors is crucial for predicting HFW levels and establishing effective plans. This study explored the role of dietary patterns (DP) and socioeconomic status (SES) as predictors of HBW using linear and non-linear regression models. Questionnaire interviews were performed in 419 households in Shiraz during 2019. A multilayer sampling procedure including stratification, clustering, and systematic sampling was used. Three main DPs, i.e., unhealthy, Mediterranean, and traditional, were identified using a food frequency questionnaire. Results indicated that a one-unit rise in the household’s unhealthy DP score was associated with an average increase in HBW of 0.40%. Similarly, a one-unit increase in the unhealthy DP score and the SES score increased the relative likelihood of bread waste occurrence by 25.6% and 14.5%, respectively. The comparison of findings revealed inconsistencies in HFW data, and therefore the necessity of studying HFW links to factors such as diet and SES. Further investigations that explore HFW associations with household characteristics and behavioral factors will help establish contextual and effective consumer-focused plans.

'Walking the talk': Applying community-based social marketing to a pilot food waste programme at Lincoln Park Zoo

Zoos and aquariums are uniquely situated to encourage the adoption of pro-environmental behaviours by the public at large. While the activation of conservation behaviours in a visitor base is necessary, there is an equally essential call to 'walk the talk' by aligning organizational missions and identity with internal practice. This study evaluated an adapted community-based social marketing (CBSM) model to foster food waste-related behaviour change in a unique audience of zoo staff and volunteers. This paper describes an innovative, real-world example of how conservation institutions can modify conservation psychology theories and the CBSM framework for the practical application of mission-aligned pro-environmental behaviour change campaigns. While audience engagement fluctuated throughout the campaign, we observed an attitudinal and/or behavioural shift in our target audience as a result of the campaign, indicating some success in achieving positive outcomes. The implications of these findings are discussed and recommendations are made about how to sustain momentum and participation in campaigns, including the utility of a scale for engagement approaches relative to organizational capacity and resources available.

Community-based nutrition education and hands-on cooking intervention increases farmers' market use and vegetable servings

OBJECTIVE

The objective of the current study was to evaluate the impact of the Market to MyPlate (M2MP) program on participants' reported farmers' market (FM) attitudes and shopping behaviours, frequency of serving vegetables to their families, food resource management behaviours and food security. A secondary objective was to identify facilitators and barriers to shopping at FM and food waste reduction techniques used by low-income families.

DESIGN

The current study used a mixed methods evaluation embedded within a cluster randomised trial of the M2MP intervention.

SETTING

The 7-week M2MP program was delivered at Extension offices and community centres in central Illinois.

PARTICIPANTS

Participants included 120 adults and their families. Class cohorts were randomly assigned to one of three treatment groups: (1) nutrition education and cooking classes with produce allocations (PAE, n 39); (2) nutrition education and cooking classes only (EO, n 36) or (3) control group (n 45).

RESULTS

Compared with control participants, PAE participants were significantly more likely to report shopping at FM (P = 0·029) and reported serving more vegetables to their families (P = 0·010) (EO participants did not differ from the control group on any outcomes). There were no differences between conditions in survey-based measures of food security or food resource management behaviours. Interview results describe facilitators and barriers to shopping at FM and a variety of food waste reduction techniques (including food placement and food resource management).

CONCLUSIONS

These findings suggest that fresh produce provision coupled with nutrition and culinary education can positively impact shopping and dietary behaviours.

Measuring consumers' level of satisfaction for online food shopping during COVID-19 in Italy using POSETs

The pandemic COVID 19 has upset the economic, social, financial, and general behavioral systems. Global crisis has a large impact overall and related fallouts significantly affect existent structural paradigms in every country and region across the world. In particular, the spread of COVID-19 pandemic has led to having to rethink the way we produce and consume food. Within this global change, a rise in the number of consumers who purchase food products online in order to comply with the rules aimed at limiting the circulation of the virus should be emphasized. Consequently, probably causing a long-term positive effect on m-commerce. The purpose is to elaborate on the index of the satisfaction level of consumers of purchasing food online via food shopping channels, by using key factors that characterize the online spending behavior. The analysis was carried out by collection of data deriving from an anonymous online questionnaire administrated via social networks and emails, during the 'hot' months of the pandemic progression in Italy, which is March-May 2020. We analyse both dimensions of customer satisfaction (process and outcome), by means of two systems of indicators. We reduce their complexity using synthesis obtained with the Partially ordered set. Results highlight the differences between the two dimensions of customer satisfaction. Online shopping can surely contribute to reduction of food waste thanks to elimination of frenzied shopping routines at supermarkets and can open space to new fields of study. On the other hand, defining an index of the consumer's satisfaction can alter sales strategies of m-commerce managers and entrepreneurs.

Caring more about food: The unexpected positive effect of the Covid-19 lockdown on household food management and waste

Over half of the total amount of food wasted in Europe concerns household food waste which is mainly due to incorrect food management habits and behaviour. During the Covid-19 outbreak, food management and consumption habits changed dramatically due to the tough lockdown restrictions imposed by governments to reduce infection. This study investigated how these dramatic changes in the daily lives of consumers influenced the generation of food waste at household level. A CAWI questionnaire was administered to a sample of 1078 Italian consumers during the lockdown (March-April 2020). The respondents were asked to self-estimate the percentage of food their households wasted before and during the lockdown and to explain their food management habits. We focused the analysis on the differences between the food the respondents declared to have wasted before and during lockdown, which revealed that most households threw away less food during the Covid-19 lockdown compared to the pre-Covid situation. We referred to Seemingly Unrelated Regression models to evaluate the association between the food waste behaviour in the two periods considered in the study and the other factors observed. The results disclosed that young consumers and people who started implementing good food management practices (shopping list, meal planning etc.) more frequently considerably reduced the food they wasted during lockdown. Also, the logistical difficulties of grocery shopping experienced by consumers during lockdown made them manage their household food consumption more carefully, which led to a reduction in the amount of food wasted.

Designing and Implementing the MySusCof App-A Mobile App to Support Food Waste Reduction

Consumers are responsible for almost 50 percent of food waste. Consumer-focused interventions are crucial to achieve many Sustainable Development Goals (SDGs), especially SDG 12.3. There are many factors that cause food waste, and these can be prevented by changing the consumption behavior of adults. Mobile apps are seen as promising tools to change consumer behavior for ensuring more sustainable food consumption. This study describes the development process and examines the perceived quality of MySusCof, an app intended to reduce the food waste of consumers. The uMARS scale was used for collecting data from consumers. Within the scope of the study, two studies were conducted to examine the development process of the application and to determine the user reactions to the mobile application. Results show that gamification elements with hedonic and social components, as well as functional aspects, are important features for user engagement and perceived impact. The qualitative results also supported the user experience in both hedonic and functional value and role of mobile apps to lead behavior change. This study serves as a guideline for future developers of mobile apps intended to lead consumers to a more sustainable food consumption.

Metabolic Food Waste as Food Insecurity Factor—Causes and Preventions

The Metabolic Food Waste MFW (kg of food) first developed in 2016 as a new indicator by Serafini and Toti, indicates the amount of food consumed above the nutritional requirements, and the impact of this overconsumption on the environment. It is necessary to identify the causes and to develop potential methods to prevent and reduce MFW, at the same time as increasing consumer awareness about unsustainable diets and changing diet habits towards more environmentally conscious consumption patterns. This study was conducted by collecting and analysing existing reports and studies regarding nutritional requirements, consumer behaviour related to food consumption and food waste, environmental impacts of food waste, and the concept of Metabolic Food Waste. The process of data collection involved searching the studies available online, using keywords related to the subject of MFW and overconsumption. The references in the initial studies consulted were also analysed in order to further identify new data relevant to overconsumption and MFW. The materials studied and analysed related to the environmental impact of MFW were published by E. Toti and M. Serafini in 2016 and 2019; additionally, in order to understand the causes of overconsumption numerous studies were reviewed regarding consumer behaviour, the relationship between economic development and overconsumption, mental health and dietary habits, physical context and dietary habits, genetic predisposition, also childhood and early adulthood environment. By analysing and corroborating external data available for food waste, nutritional requirements, and the environmental impact of food waste and consumer behaviour, we identified as primary causes for MFW the lack of nutritional education and little understanding of the nutritional requirements amongst all categories of consumers, poor access to appropriate food resources or reduced availability of fresh produced food. We conclude that for the quantification of the negative impact of MFW on both the environment and human health we need decisive action to raise consumer awareness for healthy and sustainable diets, together with a uniform worldwide distribution system for nutritious food.

How to Reduce Food Waste Caused by Normative Illusion? A Study Based on Evolutionary Game Model Analysis

Reducing food waste is a priority for all sectors of society as it threatens national food security and the sustainability of global agriculture. Many studies on food waste have focused on a single subject, and the psychological factors of consumer waste are often overlooked. Based on evolutionary game theory, this paper introduces consumers’ normative illusion, constructs an evolutionary game model in which the government, caterers and consumers collaborate to reduce food waste, and simulates and analyses the behavioural strategies of the three stakeholders. The results show that: Firstly, food waste can be reduced under certain conditions by incentive-guided and punishment-inhibited policies. Moreover, incentive-guided policies can reduce government expenditures more than punishment-inhibited ones. Secondly, implementation of prior intervention, the resultant intervention and reducing the probability of consumers’ aversion to the intervention of caterers can optimise the government’s punishment-inhibited policy. Finally, under the punishment-inhibited policy, caterers can bear 60% of the prior intervention costs for food waste management. When caterers invest 40–60% of the prior intervention costs, both caterers and consumers can achieve the ideal state of cooperation; caterers can accept 40% of the resultant intervention cost for food waste management, and when the resultant intervention cost is less than 40%, consumers choose not to waste. Both caterers and consumers are involved in reducing food waste when the probability of consumer dissatisfaction with a caterer’s intervention is reduced to less than 40%.

Consumer Behaviour and Food Waste: Understanding and Mitigating Waste with a Technology Probe

Globally, nearly one third of food produced for human consumption is lost or wasted. This equals a total of 1.3. billion tonnes per year, which is a large, unnecessary burden for the environment and the economy. Research and development have delivered a wealth of resources for understanding food waste, yet little is known about where food wasting occurs in the home. The study begins with a literature review of articles that deal with food waste and consumer behaviour, reflecting on their definition of ‘waste’, approach, findings and recommendations. Having noticed a lack of convergence in the literature, and an absence of research into digital technologies for the study of food waste, the potential for incorporating novel technology probe methodologies is explored. Building on the proliferation of internet of things devices, the ‘smart bin’ is introduced as an effective intervention for making visible routine household food wasting practices. These data were then triangulated with user interviews, leading to an enriched qualitative discussion and revealing drivers and mitigators of waste. This paper concludes with some reflections on the smart bin as a domestic product and how it might synthesise previous understandings of consumer behaviour, leading to better informed food waste policies and initiatives.

Preventing Household Food Waste in Italy: A Segmentation of the Population and Suggestions for Action

Household food waste represents one of the main challenges threatening the sustainability of modern food systems globally. As is widely recognised, a deeper understanding of wasteful behaviour profiles is the starting point of designing intervention strategies. The overall objective of this research is to explore the role of psychological factors that influence household wasteful food behaviour in Italy and to profile consumers with heterogeneous personal attitudes towards wasting food. Starting with data collected through a web-based survey realized on a sample of 530 individuals responsible for household shopping, a principal component analysis and a two-step cluster analysis revealed three different segments of consumers with heterogeneous wasteful behaviours. The clusters differ in relation to psychological factors, such as moral attitudes and concerns about and intentions to reduce food waste. The study findings provide insights for implementing prevention, reduction, and recovery strategies tailored to these different consumer profiles.

Unveiling characteristics and trend of zero waste research: a scientometric perspective

Solid waste generation has been significantly accelerated by the rapid growth of economy and population worldwide. The traditional waste management focusing on waste utilization and disposal is unable to unravel the continuous depletion of finite natural resources. "Zero waste" as an integrated waste management method to promote waste reduction through a pack of strategies such as cleaner production and green consumption has emerged. Here, we systematically reviewed the researches on zero waste from a scientometric perspective, and visually unveiled the most productive countries, evolution process, main authors, major research areas, and documents of zero waste research domain. The results show that with increased publications, zero waste has become a multidisciplinary study area and food waste reduction is the biggest sub-network in zero waste research. The current research frontiers are mainly regarding "lean production," "consumer behavior," "productivity." Accordingly, this study proposed a pathway for realizing zero waste cities with three lanes: (1) research and development, (2) management method, and (3) policy and implementation. The findings are also expected to be beneficial to latecomer researches in the waste management field.

The Clean Your Plate Campaign: Resisting Table Food Waste in an Unstable World

The COVID-19 pandemic threatens global food security and has created an urgent need for food conservation. This article presents a review of clean plate campaigns around the world. It aims to fight food waste and reveal the factors that may influence food waste. The Clean Plate Club in the US developed during wartime and relied heavily on political power for compliance, whereas the Clean Plate movement in South Korea was based on religion. China’s Clean Your Plate Campaign (CYPC) has gone through two stages: CYPC I and CYPC II. The latter occurred during the unstable period of the COVID-19 pandemic. It was large-scale and more strongly enforced than CYPC I. In China, CYPC has relied more on personal virtue than on politics or religion. Culture, policy, COVID-19, and behavior are all important social factors that influence food waste. Specifically, two cultural values are drivers of food waste in China: hospitality and face-saving (mianzi). In terms of policy, China’s food waste law mainly relies on persuasion; it lacks any power of enforcement. Laws in France and Italy, by contrast, focus on re-using food and involve both coercion and incentives. COVID-19 may have led to panic purchasing and stockpiling, but, in general, it has resulted in a reduction in food waste.

Fresh-Cut Salads: Consumer Acceptance and Quality Parameter Evolution during Storage in Domestic Refrigerators

Ready-to-eat fresh-cut salads (RTESs) are fresh-cut vegetables that have been minimally processed and remain alive until consumption. A survey with 297 respondents was performed, showing that most respondents consumed RTESs composed of various vegetables once or twice a week. The most important items for consumers’ RTESs purchasing intention were the expiration date and the absence of exudates and brown and dehydrated leaves, while after storage in domestic refrigerators, the most important item for consumption refusal was the presence of strange odours. On the other hand, among the non-consumers of RTESs, the most important reason for not buying this kind of produce was the use of plastic packaging. Microbiological analysis of RTESs (composed of corn salads, radicchio and escarole leaves) showed that moulds, yeasts and psychrophilic aerobic microflora remained unchanged from buying to the expiration date, while increases occurred in mesophilic aerobic microflora, although all of them were within safety levels for consumption even after 4 days of the expiration date. Finally, total phenolics and antioxidant activity were higher in corn salads followed by radicchio and escarole leaves, and generally, no significant changes occurred in the bioactive compounds of RTESs during storage in domestic refrigerators.

The Effect of Plate and Decoration Color on Consumer Food Waste in Restaurants: A Case of Four Chinese Cities

Food waste hampers global food security, rational use of global resources and environmental sustainability. Food waste is becoming a global problem, especially on restaurants, and it is particularly important to explore more effective measures to reduce food waste. Color psychology studies show that color can influence human behavior, but how colors may affect consumer food waste behavior has not been thoroughly investigated to date. In this study, we aim to investigate whether food plate colors or restaurant decorations affect food waste behavior using a large-scale field survey in four Chinese cities (2160 samples across Beijing, Shanghai, Chengdu, and Lhasa). Our results show that the per capita food waste of all consumers in the surveyed restaurants was 80.21 g per meal, whereas the per capita food waste of those with warm-color plates was 61.83 g per meal. The results suggest that warm plate colors are associated with reduced restaurant consumer food waste. We also show that the restaurant decoration color was found to correlate significantly with the reduced amount of food ordered per capita per meal (both warm and cool colors). Cool colors for plates and decoration have a negative effect on the weight of per capita per meal food eaten. Additionally, other characteristics of consumers, such as their age, education, and income levels, and other factors, such as for the purposes of meals, were found to affect food waste behavior. Our case study suggests that further investigation into the role of color psychology may be warranted to help mitigate consumer food waste.

Barriers and Enablers to Food Waste Recycling: A Mixed Methods Study amongst UK Citizens

We aim to identify influences on UK citizens' household food waste recycling as a basis for designing strategies to increase household food waste collection rates via local services. Using a UK dataset (n = 1801) and the COM-B (Capability-Opportunity-Motivation-Behaviour) model as a theoretical framework, we conduct quantitative regression and supporting thematic analyses to investigate influences on citizens' recycling of food waste. Results show that automatic motivation (e.g., emotions and habit) and psychological capability (e.g., knowledge) predict household food waste recycling. Physical opportunity (i.e., dealing with food waste in other ways such as home-composting or feeding pets/strays, time and financial costs) was the main barrier to recycling food waste identified in thematic analyses. Participants also reported automatic motivation-related barriers such as concerns over pests, odour, hygiene and local authorities' food waste collection capabilities. Based on findings we recommend the development of clear, consistent communications aimed at creating positive social norms relating to recycling and increasing knowledge of what can and cannot be put in food waste bins. Improved functional design and free distribution of bins and compostable caddy liners developed according to user-centred needs for cleanliness, convenience and hygiene are also needed. These will not be sufficient without a nationally uniform, efficient and reliable system of household food waste collection.