Relationships between valence towards wildlife and wildlife value orientations

Factors associated with human tolerance of snakes in the southeastern United States

Conservation of snakes is influenced by humans’ beliefs, attitudes, and behaviors toward these often-maligned animals. We investigated public attitudes toward snakes through an online survey of undergraduate students (n = 743) at a large public university in a southeastern U.S. state. We used behavioral intent (i.e., how a person would react if they encountered a snake) to assess tolerance of different snake species. We also examined various predictors of tolerance including demographic attributes and a variety of cognitive (e.g., knowledge, value orientations) and affective (e.g., emotions) social-psychological variables. Tolerance of snakes varied based on whether the snake was venomous or non-venomous: about 36% of students said they were likely to kill venomous snakes they encountered, compared with 9% who said they would kill non-venomous snakes and 21% of students who said they would kill snakes whose identity was uncertain. However, most students (54%) could not distinguish between venomous and non-venomous species. Value orientations and emotions were strong predictors of tolerance for snakes, suggesting snake outreach and management strategies should account for both cognitive and affective antecedents of behavior.