Analysing public acceptance of four common husbandry systems for dairy cattle using a picture-based approach

Consumer's perception of food pairing products with usual, novel and unusual flavour combinations: A segmentation approach

In saturated markets, companies are continually launching new products. Food innovations particularly play a decisive role in this case. One new concept is food pairing, which signifies that the more aromatic compounds two foods have in common, the better they taste together. Food pairing offers an opportunity to develop innovative foods. However, some consumers are risk-averse or exhibit food neophobia. Studies on food neophobia indicate that innovative foods could face rejection. The factor that represents a marketing barrier is not only the sensory rejection of the products when tasting them but also the refusal to even try such innovative products. Therefore, the idea of whether consumers are generally open to food pairing is important to examine. Nonetheless, research into this issue is lacking thus far. The subject of how consumers judge usual, novel, and unusual pairing principles was investigated in this study. The topic of whether a target group for food pairing products exists and characterized the target group was also analysed. To achieve the objective of the study, an online survey of German consumers (n = 1,064) was conducted; these consumers judged the five flavour combinations of each category (usual, novel, unusual). The results revealed a four-cluster solution, with one-third of the sample expressing an openness to food pairing. The whole sample judged the usual combinations as suitable; by contrast, the novel and unusual combinations were deemed to be mainly appropriate for the food pairing cluster. The proposed measurement methodology for testing the openness of food pairing, which distinguishes between usual, novel, and unusual pairings, has demonstrated its usefulness. Those consumers who are open to food pairing have a high level of food involvement and a low degree of food neophobia. Furthermore, they show the highest organic food purchase frequency.

Free-choice pasture access for dry cows: Effects on health, behavior, and milk production

Allowing dairy cattle to access pasture or outdoor areas is known to be beneficial for cows' welfare and is considered important by the general public. However, in confinement-based operations with high-yielding cows, pasture access may be difficult to implement, especially for lactating animals. Providing pasture access to heifers and dry cows seems a more feasible option for most farms. The objective of this study was to investigate the effects of providing high-yielding dairy cows with free-choice pasture access during the dry period on their health, behavior, and milk production. Over the study period, a total of 78 Holstein cows were assigned to 1 of 2 treatments during the dry period (51 ± 8 d): housing with free-choice access to the pasture (PAST) or housing continuously without any access to the outdoors (CTRL). After calving, all cows from both treatments were mixed and housed continuously. To assess the effects of the treatment on cows' performance, all animals enrolled were monitored both before calving and during the first 100 d in milk of the following lactation. The behavior of all cows involved was monitored continuously during the whole observation period using collar-based sensors. All cows were inspected monthly to assess lameness, hock lesions, cleanliness, and body condition score. During the period after calving (0-100 d in milk), milk production and composition were also monitored. Results showed that free-choice pasture access affected cows' feeding behavior. Before calving, the animals in PAST spent more time feeding than in CTRL and, interestingly, this difference tended to persist for several weeks after calving. During the dry period, cows in PAST were cleaner than in CTRL but no differences in locomotion and body condition score were found between the 2 groups. Free-choice pasture access during the dry period also affected milk production during the following lactation. The cows that spent the dry period in PAST produced more milk than CTRL counterparts, particularly for the animals that calved during summer. In the current study we have found that providing free-choice pasture access during the dry period can positively affect the performance of dairy cattle and represents a desirable practice in confinement-based dairy production systems.

Review: Ethical responsibilities and transformation strategies of focal companies in the meat supply chain: the implementation dilemma

In Germany (and other Organisation for Economic Co-operation and Development countries), the need for a fundamental transformation of livestock farming has become increasingly evident in recent years. Two broad-based stakeholder commissions including the German farmers' association, the meat industry, and Non-Governmental Organizations have endorsed this demand. Nevertheless, major steps towards its implementation are still missing - a circumstance we refer to in this paper as the implementation dilemma. In a globalised economy, farmers cannot solve the problem of low animal welfare standards alone although they are important actors. Moreover, consumer behaviour is changing too slowly, and possibilities for granting more subsidies are limited in the face of multiple economic crises. Against this background, we argue for a stronger focus on voluntary (private) sustainability agreements. We therefore analyse how the German meat supply chain is organised and what responsibility and power the individual actors have to push the sector's transformation. Large slaughterhouses, processors, and the retailing sector seem promising due to their high market concentration and power. Especially retailers can influence the transformation of the market through their role as gatekeepers between suppliers and consumers. Based on business ethics principles of taking responsibility, we consider the focus on sustainability obligations of the retail sector to be ethically justified. However, it is then necessary to give the four retail groups dominating the meat chain in Germany more leeway for sustainability agreements in antitrust law.

Hotspot analysis for organic laying hen husbandry—identification of sustainability problems as potential risk points to lose consumers’ trust

Over the last decade, there has been growing societal concern about the welfare of farmed animals. Although organic agriculture provides higher living standards, there are still critical points which can damage consumers’ trust in organic livestock farming. That is a risk, as especially organic farming relies on consumer trust. A hotspot analysis was conducted to identify critical points within the organic laying hen husbandry in Germany. This methodology aims to examine the sustainability of a product along its whole life cycle. Based on literature reviews, the life phases breeding, keeping, feeding, animal health, transport, and slaughter were assessed with ecological, social, and animal welfare criteria. Finally, the results were triangulated with various experts, and the critical points were classified in terms of their potential to diverge from consumers’ expectations. Our results show a high dependency of the organic sector on the conventional breeding process and its specialized breeds. This fact involves critical points which contradict the ideology of organic farming. The loopholes in the organic EU regulations in transport and slaughter were identified as additional threats to consumer trust in the organic system. The overall not better animal health compared to the conventional poultry system and the high numbers of poultry kept on some organic farms are also possible causes of disappointment in consumers’ vision of organic livestock farming. Therefore, we recommend an adjustment of some organic EU regulations regarding these points. Further, a linkage of the organic certification of a slaughterhouse to higher animal welfare standards during slaughter should be considered.

Consumers' Attitudes towards Animal Suffering: A Systematic Review on Awareness, Willingness and Dietary Change

Planetary and human health depend on Westerners' ability to reduce meat consumption. Meat production degrades the environment while excessive meat intake is associated with cancer and cardiovascular disease, among others. Effective reasons and motivations are needed for consumers to change their diet. The fact that modern animal agriculture inflicts a great deal of pain on animals from their birth to their slaughter, animal welfare/suffering may drive consumers to curtail their meat consumption. This systematic review examined a total of 90 papers to ascertain consumers' awareness of the pain animals experience in animal agriculture, as well as consumer attitudes towards meat reduction due to animal welfare. Results show that consumers have low awareness of animal agriculture. Awareness of animal agricultural practices and animal sentience is associated with increased negative attitudes towards animal suffering. Animal suffering due to farming practices, transportation, slaughter, and animal sentience are factors that may encourage a reduction in meat consumption, and even dietary change in the short term. There is also evidence that animal suffering may be a more compelling motivation for consumers' willingness to change their diet than for health or environmental reasons. Therefore, increasing consumers' awareness of animal suffering in meat production is paramount to contributing to reduced pressure on the environment and improved human health.

Views of Consumers, Farmers and Stakeholders on Alternative Dairy Cattle Housing Systems

Simple Summary

Sustainable alternative housing systems for dairy cattle depend on being accepted by key categories like farmers, stakeholders, and consumers. Alongside tie-stall and cubicle housing systems, alternative free-walk systems (compost-bedded pack and artificial floor systems) are available today. This study aimed to determine and compare the acceptance of (alternative) housing systems and attitudes to certain aspects of housing systems for dairy cattle among Slovenian consumers, farmers, and stakeholders. They were asked online about their views on the most important aspects (animals, farmers, products, environment) of housing systems as well as the acceptance of four housing systems and related issues. The results reveal differences in attitude and acceptance among the main groups of respondents. Consumers, stakeholders, and conventional farmers preferred the artificial floor system, while organic farmers preferred the compost-bedded pack housing system. Consumers and organic farmers showed below-average scores for all aspects analyzed concerning animals, products, and the environment, whereas conventional farmers and stakeholders had shown above-average scores for aspects related to animals and the environment and negative attitudes to products. The findings suggest the need to tailor information about different housing systems to specific groups.

Abstract

Alternative housing systems for dairy cattle have recently emerged, such as compost-bedded packs and artificial floor ones. To determine their acceptability among categories of people with a connection to animal husbandry, this study aimed to identify and compare the acceptability of (alternative) housing systems and attitudes to aspects of housing systems for dairy cattle among Slovenian consumers, farmers, and stakeholders. Farmers (N = 306), consumers (N = 508), and stakeholders (N = 40) were interviewed about their views on the main aspects (animals, farmers, products, environment) of housing systems for dairy cattle, the acceptance of four housing systems, and important housing features. The results show that consumers, stakeholders, and conventional farmers preferred housing systems with an artificial floor, while organic farmers preferred a housing system with a compost-bedded pack. Consumers and organic farmers expressed the greatest acceptance of almost every aspect of the housing system, except for a sufficient income for farmers and a low workload. Conventional farmers and stakeholders hold similar views, except for the expectation that the animals have enough space to move around, the image of the landscape, and the animals’ health and wellbeing, where stakeholders showed more acceptance than conventional farmers. The results imply that systematically planned information aimed at different target categories is needed to increase the acceptance of (alternative) housing systems for cattle.

Animal Welfare and Farmers' Satisfaction in Small-Scale Dairy Farms in the Eastern Alps: A "One Welfare" Approach

The multidimensional concept of animal welfare includes physical health, good emotional state, and appropriate behavior of the animals. The most recent methods for its assessment are inspired by the Welfare Quality, a project compiling animal-, resource-, and management-based measures. Recently, animal welfare assessment has also considered the human factor in a so-called “One Welfare” approach. The One Welfare framework highlights the interconnections between animal welfare, human well-being, and the environment. The concept seems to fit particularly well to mountain areas where the relationship between human, animals, and the environment is stronger. In such disadvantaged areas, farmers' well-being plays a key role in maintaining livestock farming profitably and sustainably. This study aims to investigate the relationship between farmers' satisfaction, animal welfare outcomes, and overall farm performance in 69 small-scale dairy farms in the Eastern Alps. Animal welfare assessment consisted of animal-based measures and was performed using the methodology proposed by the European Food Safety Authority for this type of farm. Moreover, the farmers were interviewed to retrieve data on farm characteristics and on their level of satisfaction toward workload, land organization, relationship with the agricultural/non-agricultural community, and the future of local agriculture. The results show that good animal welfare can be obtained in a mountain farming system. Clinical indicators show a low prevalence of diseases and of very lean cows as opposed to integument alterations. The workload is not perceived as a problem in traditional farms (i.e., tie-stall and with no participation in quality-certification schemes). Animal welfare is higher in those farms where farmers have a positive engagement with both the agricultural and non-agricultural community and where farmers are satisfied with their land organization. A One Welfare approach could be applied on a larger scale to fully understand the links between animal and human well-being in mountain areas.

Design and implementation of a survey quantifying winter housing and bedding types used on Vermont organic dairy farms

We conducted a descriptive observational study to quantify the frequency and diversity of winter housing and bedding types used by organic dairy farmers in Vermont. This report describes the survey methods, results, successes, limitations, and lessons learned from administering the survey. Beginning in December 2018, a short questionnaire was administered by web, mail, and telephone to a source population defined as all producers of organic dairy cow milk in Vermont (n = 177) listed in the United States Department of Agriculture Organic Integrity database. Our approach yielded an 82% (n = 145) response from certified organic farms producing cow milk in Vermont at the time of the survey. The 3 most common housing and bedding material combinations used by respondents were tiestall housing with wood (sawdust or shavings) bedding materials (45%), freestall housing with wood bedding materials (14%), and freestall housing with sand bedding (12%). Fifteen percent of respondents reported using more than one type of facility for winter housing of lactating cattle. The median number of lactating cows on farms among respondents was 59.5 (range: 2-400), and the odds of using more than one type of facility to house lactating cows increased positively with the number of lactating cows reported for a herd. Breed distribution was similar across the housing and bedding type categories. An association between frequency of individual cow milk somatic cell count testing and housing type was identified; respondents using freestall sand facilities tested less frequently than respondents using tiestalls with wood bedding. Although the questionnaire length limited the amount of information gathered, the response proportion was exceptional, and overall our survey results provide valuable insight on Vermont organic dairy housing and bedding practices that should inform future extension and outreach efforts for this sector of the dairy industry.

Insights into German Consumers' Perceptions of Virtual Fencing in Grassland-Based Beef and Dairy Systems: Recommendations for Communication

Simple Summary

Pasture-raised beef and dairy products are valued by consumers for their taste and higher animal welfare standards. Pasture grazing can be optimized using virtual fencing technology. The use of virtual fencing to guide cattle on pasture can contribute to biodiversity conservation by protecting environmentally sensitive areas. Concerns exist about consumers’ acceptance of virtual fencing in beef and dairy production. To explore consumers’ perception of virtual fencing, German consumers’ responses to information material about virtual fencing were analyzed. The results showed respondents’ uncertainty about the implementation of the technology with regard to its effects on animal welfare and possible social impact. Respondents showed readiness to support pasture grazing with their purchase decisions, yet struggled to see their personal advantages from the use of a specific grazing management practice. Thus, practitioners should consider keeping the focus in communication with consumers not on the technology but on tangible benefits, such as quality of pasture-raised products. Furthermore, state support is argued to be necessary to encourage livestock practitioners to adopt virtual fencing in cattle grazing for biodiversity conservation.

Abstract

The share of cattle grazing on grassland is decreasing in many European countries. While the production costs of intensive stall-based beef and dairy systems are usually lower per kg product, grazing-based systems provide more ecosystem services that are valued by consumers. Innovative grazing systems that apply virtual fencing technology can improve animal welfare, optimize grassland use as pasture, and contribute to biodiversity conservation. Although consumer demand for pasture-raised products could promote animal-friendly practices, consumer perception of virtual fencing remains unknown. To address this gap in research, this study developed information brochures with different lines of argumentation and tested the responses of German consumers using concurrent think aloud protocols. The results demonstrated ambivalence in consumers’ attitudes to virtual fencing. The participants supported the idea of cattle pasturing to promote animal welfare and foster biodiversity declaring a willingness to contribute not only by paying price premiums for pasture-raised products but also through seeking other possibilities of action and participation. However, participants raised concerns about the effects on animal welfare and the social ramifications of the technology. The study offers recommendations for addressing these issues in communication and further contributes to the understanding of consumers’ perceptions of innovation in animal production.

Perspectives of western Canadian dairy farmers on the future of farming

Similar to the situation in many countries, the dairy industry in Canada is challenged by the need to adapt to changing societal demands. An industry-led initiative (Dairy Farmers of Canada's proAction Initative, known as proAction) was developed to respond to this challenge, providing mandatory national standards for on-farm practices. Farmers are more likely to follow such standards if they are aligned with their values and beliefs. The aim of this study was to better understand farmers' perspectives on the future of the Canadian dairy industry, with a focus on the role of mandatory policies such as those related to proAction. Seven focus groups were conducted, with discussions based on the principles of appreciative inquiry. Participants were each asked to write down key words that represent the "must-haves" on dairy farms in 20 yr from now. Although participants were encouraged to focus on aspects directly related to animal care, all answers were accepted. Key words were then used to facilitate a discussion and elicit ideas on how to achieve these must-haves. Particular focus was on the direction that participants believed policy should take to meet these goals. Explorative qualitative analysis was used for the written key words, and transcripts of the audio-recorded focus group discussions were analyzed using thematic analysis. Examples of farm-specific considerations that were raised as future must-haves of animal care on dairy farms included cow comfort, employee management, responsible health management, and use of advanced thechnologies. Participants agreed that objectives can only be achieved through collaboration among farmers and between farmers and researchers, and they regarded citizen education as a promising approach to align differing expectations of the public and farmers. Citizen trust in the dairy industry was considered a must-have, and participants believed that one of the benefits of mandatory policies for animal care is their potential to increase trust. These results may help guide the development of new animal care policies and increase understanding of the perceived legitimacy of new policies by dairy farmers.

Is it just about grazing? UK citizens have diverse preferences for how dairy cows should be managed

Conflicting views between the dairy industry and the public about how dairy cows should be managed, together with an increase in the availability of alternatives to dairy foods, challenge future markets for milk producers. Members of the public value animal welfare as well as naturalness and grazing, but neither the relative importance of specific aspects of management nor the diversity of views underlying these preferences have been established. To better understand these issues, 2,054 UK citizens recruited through a research panel took part in an online survey. They were asked to rank 17 attributes relating to dairy cow management and milk production through the novel application of best-worst scaling, a discrete choice methodology that allows a trade-off between items. Hierarchical Bayesian analysis of the results revealed 3 attributes of equal top importance: (1) access to grazing, (2) cow health and welfare, and (3) cow comfort. Alongside this overarching ranking, underlying differences in preferences were identified in 6 approximately equally sized citizen groups within the sample, which were identified through latent class analysis. Each latent class expressed significantly different priorities from the other, and each had different indicative sociodemographic, attitudinal, experiential, and value-oriented characteristics, as established through a multinomial logistic model. If the diversity of preference between the citizen groups found in the sample is reflected within wider populations, there may be opportunities for the dairy industry to improve communication about positive practices, develop new dairy product markets, and consider changes to dairy farming systems to better meet different citizens' needs. Furthermore, the defining characteristics and priorities of each group raise the question of whether grazing in particular, but also other attributes presented within the study, is understood in different ways by different subgroups of citizens.

Protection of Dairy Cattle in the EU: State of Play and Directions for Policymaking from a Legal and Animal Advocacy Perspective

Simple Summary

This paper presents the regulatory instruments applicable to the protection of dairy cattle in the EU and summarizes the available evidence, pointing to some serious shortcomings in enforcing the law. Corrective measures are proposed from a legal and animal advocacy perspective, with additional considerations on best practice and directions for future developments in legislation and good practice.

Abstract

With the exception of a detailed Directive for calves, the welfare of dairy cattle is not regulated by species-specific legislation in the European Union. Their basic protection falls under the provisions of Directive 98/58/EC, also known as the “General Farm Animals Directive”. Article 3 of this Directive states: “Member States shall make provision to ensure that the owners or keepers take all reasonable steps to ensure the welfare of animals under their care and to ensure that those animals are not caused any unnecessary pain, suffering or injury”. However, recent reports show that the welfare of dairy cows in the EU is not sufficiently monitored and that serious problems persist. Lameness, mastitis, cubicle design, flooring, cleanliness, and permanent tethering remain critical areas. We argue that, to demonstrate compliance with Article 3 of Directive 98/58, farmers and Member States should urgently address these issues. The increasing proportion of cows that are never allowed to graze and high milk yields are also reasons for concern and will need to be addressed as a matter of priority in future EU guides to good practice and, eventually, legislation.

Perceptions of Animal Welfare With a Special Focus on Turkeys

Meat consumption and public concern for farm animal welfare are increasing, despite limited public understanding of agriculture and animal welfare. Turkey is important in U.S. holiday meal traditions and turkey meat is a frequently consumed processed product (i.e., lunchmeat). However, little is known about public perceptions and knowledge of commercial turkeys. An online survey was administered to 1,695 respondents in November 2018 to examine U.S. (1) demographic factors affecting meat consumption, selection of labeled meat products, and concern for animal welfare, (2) public knowledge of turkeys, and (3) concerns regarding the welfare of turkeys and other species. A total of 95% of respondents consumed meat and 10% hunted for some of the meat they consumed. Meat consumption frequency depended on region of residence, income level, gender, age, and whether respondents hunted. Of the meat consumers, 86% purchased turkey products. More meat consumers looked for the USDA organic label (39%) and the Non Genetically Modified Organism (GMO) project label (38%) than animal-welfare food labels (14%) when buying meat products. More pet owners (39%) than non-pet owners (25%) looked for animal welfare food labels. Being a pet owner increased the probability of being concerned about farm animal welfare. Concern for the commercial turkey was similar to concern for other farm animal species; self-reported knowledge of turkey production was low (mean score 2.64; scale of 1 to 7, 7 = highest). Turkey welfare concerns (mean score; rank from 1 to 5; 5 = least concerning) included poor nutrition (2.471) and illness (2.508), followed by housing (2.732), hot or cold weather (3.308) and transportation (3.981). Turkey welfare attributes that respondents cared the most about (mean score; scale of 1–5, 5 = cared the least) included space to move around (2.366), followed by veterinary health and wellness (2.680), ability to perform natural behavior (2.812), no feather loss or visible injuries (3.304), and decreased aggression (3.837). Demographic factors are important determinants of meat consumption and animal welfare concern. Public knowledge of turkey production is limited, despite a large percentage of the population purchasing turkey products.

Amazing Grazing: A Public and Private Partnership to Stimulate Grazing Practices in Intensive Dairy Systems

In many intensive dairy regions in northwest Europe, a decline in grazing is observed. In the Netherlands, the proportion of dairy cows with access to pasture is declining, as well as the time spent grazing per cow. The decline in grazing is seen as an unwanted trend by many stakeholders and is, thus, under debate amongst dairy farmers, the dairy chain, and society. Therefore, a public–private partnership was initiated to encourage grazing by providing farmers with usable means of improving their grazing systems. The partnership involved stakeholders from the dairy farming community, dairy and feed industry, agrotechnical industries, advisory services, and research. The objective of this partnership was to develop and stimulate technological innovations and management measures that increase fresh grass intake at pasture. The innovation network combined an integrated research approach with farmer working groups and broader stakeholder interactive meetings. The project started with a comprehensive grass intake framework, which was the foundation for exploration of innovations. The framework consisted of six interlinked components: soil, grass growth, grass supply, grass intake, feed supplementation, and cow behavior. In a continuous interactive cycle, strategic choices were made to focus on potentially effective innovations. The use of a public–private partnership to develop usable innovations that encourage grazing practices proven to be a good approach to develop a shared vision among stakeholders. It provided a basis to work together toward innovative practices and to disseminate the outcomes to the foreseen users. The approach succeeded in design concepts for two specific innovations, i.e., weekly grass growth predictions and daily fresh grass intake tracking. We demonstrated that meaningful grazing and fresh grass intake are possible in intensive dairy systems with high stocking rates and high levels of supplementary feeding.

Neuroeconomics Meets Aquaponics: An Eye-tracking Pilot Study on Perception of Information about Aquaponics

Aquaponics is an innovative food production method that combines the production of aquatic organisms with plant production. This can have environmental advantages such as reducing land conversion and resource input and waste output through nutrient cycling. To support the dissemination of aquaponics, key stakeholders need to be appropriately informed about this production method, an aspect that has received little attention so far. In this pilot study, visual perception of information about aquaponics was explored using eye tracking combined with a questionnaire. The results show that people distinguish between aquaponics variants when evaluating aquaponics. A production system with a more natural appearance is preferred. Allocation of visual attention is linked to the specific information content and to the assessment of the naturalness of aquaponics production. The results of the present study could form a basis for further research, not only to make information about food production systems more appropriate but also to develop food production systems in a way that people become more aware of the sustainability aspects of production methods and its products.