College student alcohol use in context: the utility of goal constructs

The role of goals and alcohol behavior during the transition out of college

Personal goals are desired outcomes that guide behavior (Palfai, Ralston, & Wright, 2011), and are typically oriented around age-appropriate developmental tasks (e.g., college graduation, employment). Goals and their pursuit take on much salience during senior year of college as individuals prepare for the transition into adult roles. This also is a time during which naturalistic changes in alcohol consumption are occurring. These changes may impact the relationship between age-related goals and their attainment, thus compromising the likelihood of a successful transition out of college. The present study examined whether and how changes in drinking over senior year moderate the association between achievement goals and related developmental task attainment as students move toward transitioning out of college. Alcohol-involved college seniors (N = 437; 62.5% female) were assessed via web survey in September of their senior year and again 1 year later (T4). Results of multinomial logistic regression revealed that greater achievement goals were predictive of college graduation (vs. remaining a continuing undergraduate), but only for those whose drinking decreased during senior year. Among those graduated by T4 (n = 307), achievement goals predicted pursuing graduate education (vs. being unemployed), but only for students whose drinking increased during senior year. Thus, achievement goals are important predictors of goal attainment as students prepare to transition out of college, and these goals can interact with drinking in complex ways during this time. Findings suggest that interventions aimed at bolstering personal goals and reducing drinking during senior year may increase the likelihood of successful transitions out of the college environment.

Broad social motives, alcohol use, and related problems: Mechanisms of risk from high school through college

Broad social motives (not specific to alcohol use) have been established as an important predictor of alcohol use and problems among college students, but we have little understanding of the mechanisms through which such motives operate. Thus, the current study examined broad social motives prior to college entry as a predictor of college drinking/problems and sought to identify potential mechanisms through which they are associated with increased risk. Participants comprised a sample of 2245 incoming college students (59.9% women) transitioning from high school through the college years. The first web-based survey was completed during the summer prior to matriculation with participants reporting on their behavior during the spring of high school senior year. Additional surveys were administered each academic semester through the fall of the fourth year. High school social motives were examined as a predictor of changes in alcohol use/problems from high school through the senior year, with changes in descriptive norms, personal drinking values, and alcohol expectancies from high school to sophomore year examined as possible mediators of these relations. Descriptive norms, personal drinking values, and alcohol expectancies were robust mediators of broad social motives for both alcohol use and problems. Although there were a few differences by race/ethnicity in the alcohol use model, the mechanisms through which broad social motives operated were largely invariant across groups. These findings shed light on important mechanisms that can be targeted in prevention programs, particularly those that target groups who are likely to be high in broad social motives (e.g., fraternity/sorority members).

Alcohol primes, expectancies, and the working self-concept

Previous research has shown that alcohol consumption can lead to momentary changes in the self-concept (e.g., Steele & Josephs, 1990). In two studies (n = 150), we examined whether the implicit activation of alcohol expectancies (i.e., sociability-related expectancies) would also lead to changes in self-perception. To test this idea, participants first completed a measure of sociability-related alcohol expectancies. In a subsequent laboratory session, participants were exposed to either alcohol-related primes (i.e., pictures or words associated with alcohol) or neutral primes. After the priming task, participants completed an ostensibly unrelated self-concept survey that contained words related to sociability (e.g., "outgoing") and nonsociability related words (e.g., "clever"). For both studies, results revealed that sociability-related alcohol expectancies were positively associated with sociability-related self-concept ratings for participants exposed to alcohol primes, but not for participants exposed to the neutral primes. Implications for the role implicit self-concept activation may have on drinking behaviors are discussed.