The influence of recent experience on perceptions of attractiveness

The origins and development of aesthetics

All people (and some other animals) have aesthetic responses to sensory stimulation, responses of emotional pleasure or displeasure. These emotions vary from one person and culture to another, yet they share a common mechanism. To survive, an adaptive animal (as opposed to a tropic animal) needs to become comfortable with normality and to have slight abnormalities draw attention to themselves. Walking through a jungle you need to notice a tiger from a single stripe: if you must wait to see the whole animal, you are unlikely to survive. In Homo sapiens, the brain's adaptive neurochemistry does this naturally, partly because the brain's neuronal networks are structured to react efficiently to fractal structures, structures that shape much of nature. In addition, previous associations may turn a slight variation from normal into feelings of either pleasure or danger. The details of these responses-what is normal and what variations feel like-will depend upon an individual's experience, but the mechanism is the same, no matter whether a person is tasting a wine, seeing a face or landscape, or hearing a song. This article is part of the theme issue 'Sensing and feeling: an integrative approach to sensory processing and emotional experience'.

Influence of ethnicity on aesthetic preferences for lip characteristics in Caucasian male and female faces

BACKGROUND

In an era where globalization and social media significantly reshape beauty standards, it is imperative to delve into the subjectivity of beauty and attractiveness. The lips, a key element in facial aesthetics, contribute significantly to the perception of attractiveness, and also have a profound impact on an individual's self-esteem.

OBJECTIVE

To analyze the influence of ethnicity on the aesthetic preferences for lip characteristics, among male and female faces.

MATERIALS AND METHODS

This study encompassed a sample of 231 study participants (153 women and 78 men) with an average age of 23.2 ± 2.8 years, representing ethnicities such as African, Caucasian, Middle Eastern, and South Asian. Participants were asked to rate a series of images showcasing various lip variants, providing insights into their aesthetic preferences.

RESULTS

Demographic analysis revealed gender and ethnic variations in aesthetic preferences for all the investigated lip parameters. Women were 2.42 times more likely than men to prefer no Cupid's indentation on a female model (p = 0.0019).

CONCLUSIONS

The study underscores the importance of understanding cultural influences on beauty standards and challenges the notion of a universal beauty ideal. The evolving role of social media trends, such as Cupid's bow indentation elimination, raises questions about the dynamic nature of aesthetic preferences among different ethnicities.

The aesthetic experience of general beauty and ugly-cute memes: the role of emotion

Generally, beauty has been regarded as an outward expression of elegance and harmony, providing visual pleasure and evoking a sense of aesthetic enjoyment. However, in recent years, a phenomenon called "ugly-cute" has emerged, challenging the conventional standards of beauty by embracing a form of "ugliness" to enhance its appeal. The reasons and mechanisms behind this phenomenon remain largely unexplored so far. This study aims to investigate the role of emotions, such as pleasure, humor, and surprise, in the relationship between ugly-cute characteristics and attractiveness. The findings reveal that general beauty directly generates attractiveness by eliciting pleasurable emotions, whereas ugly-cute memes achieve attractiveness by inducing pleasurable emotions through the mediation of humor. Furthermore, while both "ugly" and "ugly-cute" memes evoke a sense of surprise, that elicited by ugly-cute memes is accompanied by a humorous response, thereby enhancing their attractiveness, whereas the "ugly" memes fail to evoke humor and lack attractiveness. Finally, we discuss the potential implications and practical value of the current research.

Normality mediates the effect of symmetry on facial attractiveness

Although symmetry, averageness, and sexual dimorphism are usually considered important to facial attractiveness, there are mixed findings regarding whether and how symmetry influences facial attractiveness. The present study introduced "facial normality" to explain the inconsistency of previous research. We hypothesized that symmetry only increased facial attractiveness when it improved facial normality. We manipulated symmetry and normality simultaneously on sixteen Chinese male faces and asked participants to rate the perceived symmetry, perceived normality, and facial attractiveness. The results demonstrated an interactive effect of symmetry and normality on facial attractiveness. The structural equation model results showed two paths from symmetry to facial attractiveness: (1) Symmetry reduced facial attractiveness by decreasing perceived normality; (2) Symmetry increased facial attractiveness by increasing the perceived symmetry and then improving perceived normality. In other words, perceived normality acted as a mediator between symmetry and facial attractiveness. The present study provides a solution to the different effects of symmetry on facial attractiveness in previous studies and suggests that future studies on symmetry and facial attractiveness should consider the mediating role of normality.

Face Preference in Infants at Six and Nine Months Old: The Effects of Facial Attractiveness and Observation Experience

Attractiveness is perceived based on both facial physical features and prior experience for adults. Infants also prefer attractive or familiar faces, but it is unclear whether facial physical features and prior experience affect their preference. In this study, we investigated whether infants’ preference for faces was shaped by both facial physical features and facial looking experience. This experiment comprised two tasks, observation and preference looking. We manipulated fixation durations in the first task (observation experience) to differ between presented faces and measured the preference for faces in the second task right after the observation task. We conducted two experiments: the same faces in the same positions through both tasks in Experiment 1, and the same faces in different positions in Experiment 2, and analyzed the interaction between observation experience and attractiveness of face images in terms of preference. Observation experience and facial attractiveness only affected preference in Experiment 2: Infants generally looked longer at the flickered position but different face, but looked for the attractive face when the face in the flickered position changed from attractive to unattractive. We suggest that observation experience arouses spatial attention, and that facial attractiveness attracts infants’ attention only when they notice changes of faces.

The malleability of beauty: perceptual adaptation

Beauty has many facets, and research shows that there are many biologic, psychologic, cultural, and social aspects that influence how beauty and attractiveness are perceived. Beauty preferences are, in part, an effect of a rudimentary cognitive process that appears quite early in life, with humans having a seemingly automatic ability to categorize a person as beautiful or not. This instantaneous capability of human beauty categorization is partially determined by a function of physical features, such as facial averageness, symmetry, and skin homogeneity. For decades, the mass media platform has introduced certain criteria to what establishes beauty, and more recently, social media, instant photo sharing, and editing apps have further influenced how society adapts to beauty principles.

Familiarity with Own Population's Appearance Influences Facial Preferences

Previous studies have found that individuals from rural areas in Malaysia and in El Salvador prefer heavier women than individuals from urban areas. Several explanations have been proposed to explain these differences in weight preferences but no study has explored familiarity as a possible explanation. We therefore sought to investigate participants' face preferences while also examining the facial characteristics of the actual participants. Our results showed that participants from rural areas preferred heavier-looking female faces than participants from urban areas. We also found that the female faces from the rural areas were rated as looking heavier than the female faces from the urban areas. Our findings are consistent with the hypothesis that familiarity may be contributing to the differences found in face preferences between rural and urban areas given that people from rural and urban areas are exposed to different faces.

Individual Aesthetic Preferences for Faces Are Shaped Mostly by Environments, Not Genes

Although certain characteristics of human faces are broadly considered more attractive (e.g., symmetry, averageness), people also routinely disagree with each other on the relative attractiveness of faces. That is, to some significant degree, beauty is in the "eye of the beholder." Here, we investigate the origins of these individual differences in face preferences using a twin design, allowing us to estimate the relative contributions of genetic and environmental variation to individual face attractiveness judgments or face preferences. We first show that individual face preferences (IP) can be reliably measured and are readily dissociable from other types of attractiveness judgments (e.g., judgments of scenes, objects). Next, we show that individual face preferences result primarily from environments that are unique to each individual. This is in striking contrast to individual differences in face identity recognition, which result primarily from variations in genes [1]. We thus complete an etiological double dissociation between two core domains of social perception (judgments of identity versus attractiveness) within the same visual stimulus (the face). At the same time, we provide an example, rare in behavioral genetics, of a reliably and objectively measured behavioral characteristic where variations are shaped mostly by the environment. The large impact of experience on individual face preferences provides a novel window into the evolution and architecture of the social brain, while lending new empirical support to the long-standing claim that environments shape individual notions of what is attractive.

The influence of averageness on judgments of facial attractiveness: no own-age or own-sex advantage among children attending single-sex schools

We examined how recent biased face experience affects the influence of averageness on judgments of facial attractiveness among 8- and 9-year-old children attending a girls' school, a boys' school, and a mixed-sex school. We presented pairs of individual faces in which one face was transformed 50% toward its group average, whereas the other face was transformed 50% away from that average. Across blocks, the faces varied in age (adult, 9-year-old, or 5-year-old) and sex (male or female). We expected that averageness might influence attractiveness judgments more strongly for same-age faces and, for children attending single-sex schools, same-sex faces of that age because their prototype(s) should be best tuned to the faces they see most frequently. Averageness influenced children's judgments of attractiveness, but the strength of the influence was not modulated by the age of the face, nor did the effects of sex of face differ across schools. Recent biased experience might not have affected the results because of similarities between the average faces of different ages and sexes and/or because a minimum level of experience with a particular group of faces may be adequate for the formation of a veridical prototype and its influence on judgments of attractiveness. The results suggest that averageness affects children's judgments of the attractiveness of the faces they encounter in everyday life regardless of age or sex of face.

The influence of combined orthodontic-orthognathic surgical treatment on perceptions of attractiveness: a longitudinal study

The purpose of this investigation was to quantitatively evaluate the influence of completing the orthognathic treatment process on patients' perceptions of attractiveness and their desire for surgical correction. The mandibular prominence of an idealized profile image was altered in 2 mm increments from -16 to 12 mm, in order to represent retrusion and protrusion of the mandible, respectively. These images were rated on a seven-point Likert scale by 50 patients at T1 (pre-treatment) and T2 (6 months following orthodontic appliance removal). At T1, mandibular retrusion became noticeable at -4 mm and protrusion at 2 mm. The results remained unchanged at T2. Surgery was desired from -9 mm at T1 and -10 mm at T2. For mandibular protrusion, surgery was desired from 3 mm at T1 and 4 mm at T2. The odds of desire for surgery were reduced by 85 per cent for those patients who had undergone bimaxillary surgery in relation to those with single jaw surgery. The lowest rated images demonstrated severe degrees of mandibular protrusion and retrusion. The highest rated images represented the idealized facial profile and minor variations thereof; there was little change in perception between T1 and T2. Going through the process of orthognathic treatment does not appear to have any significant effect on patients' perceptions of facial profile attractiveness or the limits of mandibular sagittal deviation at which they would desire surgery. The clinician's information provision during treatment does not seem to unduly influence orthognathic patients and does not make them more critical of jaw deformities.

SHIFTING THE PROTOTYPE: EXPERIENCE WITH FACES INFLUENCES AFFECTIVE AND ATTRACTIVENESS PREFERENCES

While some researchers have suggested that preferences for attractive faces are the result of a domain-specific beauty detection module, others argue these preferences develop based on averages of stimuli through a domain-general learning mechanism. We tested whether cognitive and perceptual mechanisms sensitive to experience underlie facial preferences by familiarizing participants with human, chimpanzee, or morphed faces (60%-chimp/40%-human). Results indicated that participants familiarized with human-chimp morphs showed greater zygomaticus major activity, a physiological correlate of positive affect (Study 1), and higher explicit attractiveness ratings (Study 2) to faces morphed to some degree with chimpanzees. These results demonstrate that experience shifts attractiveness preferences away from the normative average, and suggest that a domain-general cognitive mechanism better accounts for facial preferences than a domain-specific innate beauty-detector.

Crossing the 'uncanny valley': adaptation to cartoon faces can influence perception of human faces

In this study we assessed whether there is a single face space common to both human and cartoon faces by testing whether adaptation to cartoon faces can affect perception of human faces. Participants were shown Japanese animation cartoon videos containing faces with abnormally large eyes. The use of animated videos eliminated the possibility of position-dependent retinotopic adaptation (because the faces appear at many different locations) and more closely simulated naturalistic exposure. Adaptation to cartoon faces with large eyes significantly shifted preferences for human faces toward larger eyes, consistent with a common, non-retinotopic representation for both cartoon and human faces. This supports the possibility that there are representations that are specific to faces yet common to all kinds of faces.